In this PM360 article, Jen Oleski, EVP, General Manager, GSW, a Syneos Health Company, shares her learnings about what not to do when working on brand launches. Read the article for details about the "7 deadly sins" she highlights.
In this PM360 article, Jen Oleski, EVP, General Manager, GSW, a Syneos Health Company, shares her learnings about what not to do when working on brand launches. Read the article for details about the "7 deadly sins" she highlights.
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