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To Reach Clinicians, Think COLs Instead of KOLs | In The Media
Wendy Balter, Managing Director of Cadent Medical Communications, writes for PM360 about the evolution and important role of the "Connected Opinion Leader," or "COL."
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Engaging with HCPs on Their Terms | In The Media
In this PM360 article, Michael Collinson, Global Digital Lead, Cadent Medical Communications, a Syneos Health Company, shared his thoughts on how to develop the right messaging and present it in a way that will make your content stand out from the clutter.
The 7 Deadly Sins of a Brand Launch | In The Media
In this PM360 article, Jen Oleski, EVP, General Manager, GSW, a Syneos Health Company, shares her learnings about what not to do when working on brand launches.
The 2018 PM360 Magazine ELITE 100 list | In The Media
Two of our very own from GSW, a Syneos HealthTM company, have been named to the 2018 PM360 Magazine ELITE 100 list