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The 2018 PM360 Magazine ELITE 100 list | In The Media
Two of our very own from GSW, a Syneos HealthTM company, have been named to the 2018 PM360 Magazine ELITE 100 list
To Reach Clinicians, Think COLs Instead of KOLs | In The Media
Wendy Balter, Managing Director of Cadent Medical Communications, writes for PM360 about the evolution and important role of the "Connected Opinion Leader," or "COL."
Engaging with HCPs on Their Terms | In The Media
In this PM360 article, Michael Collinson, Global Digital Lead, Cadent Medical Communications, a Syneos Health Company, shared his thoughts on how to develop the right messaging and present it in a way that will make your content stand out from the clutter.
The 7 Deadly Sins of a Brand Launch | In The Media
In this PM360 article, Jen Oleski, EVP, General Manager, GSW, a Syneos Health Company, shares her learnings about what not to do when working on brand launches.
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