In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.
In the article, Chris says “I call this the ‘airline response effect. If you have a late-arriving plane and need to rebook, tweeting the airline tends to yield a quicker result than walking to the ticket counter. This is what our audience wants from pharmaceutical companies and this transition will be enabled by chatbot technology.”
This content is repurposed from PM360.