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The Changing Face of Social Media Marketing | In The Media
In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.
17 SEO Tips for Pharma Websites | In The Media
Stephan Saba, SVP, Head of Digital, Media & Experience at GSW Advertising, wrote an article for PM360 talking about search engine optimization and the opportunity to optimize digital experience in the pharma world.