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17 SEO Tips for Pharma Websites | In The Media
Stephan Saba, SVP, Head of Digital, Media & Experience at GSW Advertising, wrote an article for PM360 talking about search engine optimization and the opportunity to optimize digital experience in the pharma world.
The Changing Face of Social Media Marketing | In The Media
In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.