Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation. Data points, great stories, quotes and pictures combine and connect to reveal trends that can help you create meaningful experiences for your consumers. In the 2016 Trend Reports, presented by Syneos Health Communications and GSW, 70 trend spotters from around the world have collaborated to identify trends that show how new consumer, digital, communication and healthcare experiences are creating new expectations. Download the reports to learn what it all means for healthcare marketers.