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The big commercial highlights in 2018 include consumers paving the way to healthcare optimization, increased collaboration between clinical and commercial partners with patients and payers stealing the focus, and utilizing artificial intelligence to help discover and get to the meaning of the data faster. Predictive analytics takes center stage over history or hunches, healthcare leaders are on the hunt for more personalized and human ways to connect with patients, and several new ways to reach customers…segmenting the sales rep with new experts & tools, all with data by their side.