More than 8 out of 10 pharmaceutical marketers agree that innovation is imperative to reaching their business goals, yet none of them strongly agree that they know on which touchpoints, channels or customer experiences to focus change.

Enter predictive analytics: an opportunity to recreate an entire marketplace in a digital simulation, then endlessly experiment with channels and messages without spending a single dollar on in-market pilots.

Download our latest report, Freedom to Fail, to learn more about predictive analytics and access a workbook to help you build a plan to innovate and optimize your marketing.