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Insulin Prices Halved by Eli Lilly | Blog
Responding to rampant criticism of rising drug prices, pharma giant Eli Lilly will begin selling an authorized generic of its preeminent insulin therapy, Humalog, at half-price.
Pfizer, GSK Fight HIV with Immersive Theater (and Drugs) | Blog
The producers of As Much As I Can, which just finished its run at NoHo’s Joe’s Pub, are the folks at ViiV Healthcare, a group venture formed by Pfizer, GSK and Shionogi, and they hope their play will help ameliorate the plight of people with HIV.
In Return for Your Foodstagrams, Your Blood, and Your DNA, Nestlé Offering Smoothies | Blog
Nestlé, the brand you might associate first with such decadent confections as Crunch bars, Laffy Taffy, and Toll House cookies, has made a decided turn toward the healthful.
Forecasting next year’s biggest shifts within the healthcare landscape, Syneos Health has released 2019 Health Trend Ten, available for download now, which explicates ten of the trends that will redefine healthcare globally.
Healthcare More Streamlined, Consumerized Post COVID-19 | Blog
Though once overwhelmed by the pandemic, many healthcare systems have already restructured themselves after learning critical lessons from COVID-19.
GSK Gains Targeted Therapy, Footing in Boston with $5.1-billion Tesaro Buy | Blog
GlaxoSmithKline announced that it will acquire Waltham, Massachusetts-based drug company Tesaro, which develops novel cancer treatments, for $5.1 billion cash.
Orphan Drugs More Promising than Ever | Blog
The growing appeal of orphan drugs to manufacturers isn’t a groundbreaking story, but a new report identifies some head-spinning facts behind the focal shift from blockbuster to rare-disease drugs.
23andMe Using Customers’ Spit to Find Them Clinical Trials | Blog
23andMe, the spit-kit DNA test company that announced a partnership with GSK last year, is embarking on a new health care foray.
Pfizer, Novartis Align Against Liver Disease | Blog
Pfizer and Novartis have been independently developing therapies for nonalcoholic steatohepatitis (NASH), and they’re now set to join forces to yield a combination therapy for the fatty liver disease linked closely with metabolic disorders.
The CDC’s Mask Guidance and the Importance of Consistent Messaging | Blog
The COVID-19 guidelines released by the Centers for Disease Control (CDC) in May, proclaiming that vaccinated people no longer needed to wear masks indoors, spurred widespread joy, seeming to herald the beginning of the end of times unprecedented.
COVID-19 Vaccine Rollout: Lessons for Healthcare Comms | Blog
With about 700 million COVID-19 vaccine doses administered across the globe, the return to (relative) normalcy, in many parts of the world, is starting to feel closer and closer.
More Clinical Trials for More Women Thanks to Advantia, Elligo | Blog
Advantia Health, a leading-edge medical company committed to empowering women with integrated health care services, announced a new partnership with Elligo Health Research, which will offer Advantia’s clients access to a whole new realm of resources, through clinical trials.
The Pandemic Has Exacerbated the Opioid Crisis | Blog
Given the totally upending effects of the COVID-19 crisis, it may be easy to forget that it started during another public health crisis, the opioid epidemic—but now we’re starting to see the devastating impact of the confluence of the two.
Snapchat: We’re the Best Social Platform for Pharma Ads | Blog
Deploying ambassadors to speak at the marketing conference DigiPharma Connect, Snapchat is vying to position itself as the best social media outlet for pharma marketing.
AI Predicts Drug Interactions Like We Never Could | Blog
Complications from drug interactions can present patients with whole new afflictions.
Roche’s “Floodlight” a Multiple Sclerosis Game Changer | Blog
Pharmaceutical giant Roche’s new app for people with multiple sclerosis (MS) revolutionizes how doctors care for patients with the disease.
P2P Networks Huge for COVID-19 Patients, Responders | Blog
Best practices for avoiding the novel corona virus are fairly well publicized, but for people who have contracted COVID-19 guidance can be harder to come by.
Cedars-Sinai Empowers Patients with Smart Hospital Rooms, Voice-Activated Nurses | Blog
In some rooms at Cedars-Sinai Hospital, patients won’t spend a moment alone—sort of—now that the leading Beverly Hills medical center has partnered with Aiva Health to make select rooms smart.
Biohaven Launch on Track in Spite of Everything | Blog
The FDA approved Biohaven Pharmaceuticals’ migraine therapy, Nurtec, last month, just before the COVID-19 pandemic sent people the world over into lockdown.
Geisinger CEO Poached by Google to Drive Healthcare Strategy | Blog
After taking some major leaps into healthcare, Google has begun solidifying its foothold in the space by appointing Dr.
New Facebook Groups to Provide Disease-Specific Medical Support | Blog
Health care was a central part of the discussion at this year’s Facebook F8.
eyeforpharma Barcelona Recap: “Conduct Your Evidence Symphony” | Blog
With earbuds dangling, leaders dialed in from all over the globe to share their expertise with one another and listeners on Zoom.
Startups Present Antidepressant AI | Blog
Based on data from the Sequenced Treatment Alternatives to Relieve Depression (STAR*D) study, one of the largest-ever clinical trials for depression, a startup called Taliaz is helping physicians pick the right antidepressant therapy off the bat.
Deep-Tech Startup Novoic Can See Alzheimer’s Earlier Through Natural Language Processing | Blog
For decades, an Alzheimers cure has eluded scientists, who can only recognize the disease once it’s too late.
Cannes Lions 2021: The Behavioral Science Behind Choice Winners | Blog
Cannes Lions 2021: The Behavioral Science Behind Choice Winners
New York Times: Administrative Demands Like Electronic Medical Records Terrorizing Doctors | Blog
A New York Times op-ed highlights the problems in American healthcare that are making doctors depressed.
Looking Beyond COVID-19, Walgreens to Open Clinics in Underserved Communities | Blog
Ten years after acquiring its competitor Duane Reade, Walgreens has set its sights on a whole different type of growth, announcing its plan to establish doctor’s offices in hundreds of its familiar brick-and-mortar stores.
Novartis Reps Have A.I. that Knows Exactly What to Say | Blog
As the use of artificial intelligence in R&D continues to rise, Novartis takes it even further, equipping its reps with AI that suggests the perfect things to talk about with HCPs.
Psychiatric Trials Supercharged by Otsuka’s Science 37 Collab | Blog
Holistic healthcare brand Otsuka Pharmaceutical has announced a promising partnership with Science 37, the trailblazing startup out of MIT that’s transforming clinical trials for everyone.
Facebook Says Don’t Worry About Privacy as it Unveils Digital Health Support Program | Blog
Facebook is launching Preventive Health, a program designed to make its feed-scrollers the world over more health-conscious, especially when it comes to cancer, heart disease, and the flu.
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