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#1

Pharmacists Reduce Opioid Use by 50% in Kaiser Permanente Study | Blog

In a telling new study, pre- and post-surgical efforts by pharmacists yielded staggering effects on patient opioid use.

#2

Novo Nordisk Tailors Launch for COVID-era Customers | Blog

Novo Nordisk’s new diabetes drug seemed all set for launch in early 2020, a time nobody could plan for.

#3

Geisinger CEO Poached by Google to Drive Healthcare Strategy | Blog

After taking some major leaps into healthcare, Google has begun solidifying its foothold in the space by appointing Dr.

#5

Why Innovation and Marketing Need to Happen in Tandem | Blog

In a new Harvard Business Review article, brand positioning expert Denise Lee Yohn distills some of the most useful marketing points gleaned from her 25 years of marketing leadership.

#6

Orphan Drugs More Promising than Ever | Blog

The growing appeal of orphan drugs to manufacturers isn’t a groundbreaking story, but a new report identifies some head-spinning facts behind the focal shift from blockbuster to rare-disease drugs.

#7

Eli Lilly Slashes Prices of Two More Insulins | Blog

Pharmaceutical companies across the globe are finding the channels through which they can get desperately needed treatments to patients in need at humane prices.

#8

With Apple Watches, Johnson & Johnson to Hold Completely Virtual Clinical Trial | Blog

With plans to enroll as many as 150,000 American senior citizens, Johnson & Johnson is collaborating with Apple on HEARTLINE, a revolutionary new study to detect atrial fibrillation (AFib), a potentially lethal condition that can lead to heart palpitations and stroke.

#9

Alternative Research by Wyoming Biologist May Yield Alzheimer’s Treatment | Blog

Not your typical geotag for pharmaceutical innovation, Jackson Hole and its most prominent biologist, Paul Cox, may turn decades’ and billions of dollars’ worth of Alzheimer’s research on its head.

#10

Why Janssen’s Global Trial Community Will Be a Research Revolution | Blog

Helping modernize the clinical trials process by leaps and bounds, Janssen is undertaking new initiatives to empower research volunteers.

#11

If You’ve Been the Victim of Medical Malpractice, Don’t Yelp About It | Blog

The State Supreme Court just resolved a 10-year battle between the Cleveland Clinic and a former patient, retired U.S.

#13

Snapchat: We’re the Best Social Platform for Pharma Ads | Blog

Deploying ambassadors to speak at the marketing conference DigiPharma Connect, Snapchat is vying to position itself as the best social media outlet for pharma marketing.

#14

Fitbit to Fight for Your Health with Help from BMS, Pfizer | Blog

In an effort to fight atrial fibrillation (AFib), Pfizer and Bristol-Myers Squibb are banding together with, well, a band: Fitbit, the brand behind the popular activity-tracking wristwear that has helped fashion an entire generation of avid sleep-trackers and step-counters.

#15

eyeforpharma Barcelona Recap: “The Evolution of Patient Collaboration” | Blog

This year’s eyeforpharma Barcelona continued notwithstanding COVID-19 constraints, featuring virtual panels of experts across a range of industry fixations.

#16

Israel Awards Grant to Integrate Medical Imaging A.I. | Blog

The Innovation Authority, the arm of the Israeli government responsible for advancing industrial R&D throughout the country, has given a multi-million-dollar grant to Zebra Medical Vision, a digital health startup.

#17

AI Predicts Drug Interactions Like We Never Could | Blog

Complications from drug interactions can present patients with whole new afflictions.

#18

Robot Announces Fatal Prognosis to Bay Area Patient | Blog

Ernest Quintana knew he had long suffered from a deadly lung disease when he was rushed to the hospital, but the news of his imminent death still profoundly shocked him and his family—not because of its grimness but who delivered it: a robot.

#19

Amazon Deploys Legion of Micro-influencers, Accepting Applications for More | Blog

While the term “micro-influencer” may still sound to you like some flippant, gen-Z farce, the side hustle cum way of life just scored serious validation.

#20

Pfizer, Novartis Align Against Liver Disease | Blog

Pfizer and Novartis have been independently developing therapies for nonalcoholic steatohepatitis (NASH), and they’re now set to join forces to yield a combination therapy for the fatty liver disease linked closely with metabolic disorders.

#21

Johnson & Johnson, Alongside Uber and McDonald’s, Eliminates CMO Role | Blog

The elimination of CMOs at Johnson & Johnson, Uber and McDonalds highlights how marketing technologies are changing marketing at its core.

#22

Precision Medicine Initiative Creating Custom Cures | Blog

A $60 million federal program is aiming to bring the benefits of precision medicine to a diverse spread of Wisconsin communities.

#23

New York Times: Administrative Demands Like Electronic Medical Records Terrorizing Doctors | Blog

A New York Times op-ed highlights the problems in American healthcare that are making doctors depressed.

#24

Medical Data Processing Disrupted by Amazon | Blog

Amazon Web Services (AWS) has unveiled new machine-learning tools reflecting—and beginning to tackle—some of the greatest challenges facing modern medicine.

#25

Alexa, Upend My Fixed Conceptions of Healthcare in America | Blog

Beginning with its acquisition of PillPack, Amazon’s grand entrance into healthcare continues with its partnership with J.P.

#26

GSK Gains Targeted Therapy, Footing in Boston with $5.1-billion Tesaro Buy | Blog

GlaxoSmithKline announced that it will acquire Waltham, Massachusetts-based drug company Tesaro, which develops novel cancer treatments, for $5.1 billion cash.

#28

Oncologists Should Be Asking Patients, ‘Do You Even Lift?’ | Blog

A global alliance of 17 organizations, headed up by the American College of Sports Medicine (ACSM), published a report advising doctors to prescribe exercise to cancer patients.

#29

Patients Who Use New PreHab App Spend Less Time in Hospital | Blog

Digital health company Peerwell created an app to prepare patients for surgery and, in turn, reduce the amount of time they spend in the hospital.

#30

Alexa Can Officially Get You Drugs | Blog

When Amazon first bought the online pharmacy PillPack, in 2018, many began wondering about the precise nature of Amazon’s health care ambitions.