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Geisinger CEO Poached by Google to Drive Healthcare Strategy | Blog
After taking some major leaps into healthcare, Google has begun solidifying its foothold in the space by appointing Dr.
Cannabis Firm Tilray Scores Partnership with Novartis | Blog
Tilray, a medical-cannabis producer, has established a new partnership with pharmaceutical giant Novartis, affording the former sales and distribution channels in tens of new countries.
Alexa, Upend My Fixed Conceptions of Healthcare in America | Blog
Beginning with its acquisition of PillPack, Amazon’s grand entrance into healthcare continues with its partnership with J.P.
Why Innovation and Marketing Need to Happen in Tandem | Blog
In a new Harvard Business Review article, brand positioning expert Denise Lee Yohn distills some of the most useful marketing points gleaned from her 25 years of marketing leadership.
If You’ve Been the Victim of Medical Malpractice, Don’t Yelp About It | Blog
The State Supreme Court just resolved a 10-year battle between the Cleveland Clinic and a former patient, retired U.S.
Robot Announces Fatal Prognosis to Bay Area Patient | Blog
Ernest Quintana knew he had long suffered from a deadly lung disease when he was rushed to the hospital, but the news of his imminent death still profoundly shocked him and his family—not because of its grimness but who delivered it: a robot.
Israel Awards Grant to Integrate Medical Imaging A.I. | Blog
The Innovation Authority, the arm of the Israeli government responsible for advancing industrial R&D throughout the country, has given a multi-million-dollar grant to Zebra Medical Vision, a digital health startup.
More Clinical Trials for More Women Thanks to Advantia, Elligo | Blog
Advantia Health, a leading-edge medical company committed to empowering women with integrated health care services, announced a new partnership with Elligo Health Research, which will offer Advantia’s clients access to a whole new realm of resources, through clinical trials.
Roche’s “Floodlight” a Multiple Sclerosis Game Changer | Blog
Pharmaceutical giant Roche’s new app for people with multiple sclerosis (MS) revolutionizes how doctors care for patients with the disease.
With Apple Watches, Johnson & Johnson to Hold Completely Virtual Clinical Trial | Blog
With plans to enroll as many as 150,000 American senior citizens, Johnson & Johnson is collaborating with Apple on HEARTLINE, a revolutionary new study to detect atrial fibrillation (AFib), a potentially lethal condition that can lead to heart palpitations and stroke.
Forget Market Research. | Blog
It’s no surprise that one encounters many veteran journalists in the marketing world: clear and compelling storytelling is invaluable to a brand.
Lyft Offering (Some) Free Rides to the Hospital | Blog
Nonprofit hospital system Partners HealthCare has unveiled a joint venture with Circulation, an on-demand rideshare service, through which Medicare patients receive free rides to their doctor’s offices in non-emergencies.
Cannes Lions 2021: The Behavioral Science Behind Choice Winners | Blog
Cannes Lions 2021: The Behavioral Science Behind Choice Winners
Psychiatric Trials Supercharged by Otsuka’s Science 37 Collab | Blog
Holistic healthcare brand Otsuka Pharmaceutical has announced a promising partnership with Science 37, the trailblazing startup out of MIT that’s transforming clinical trials for everyone.
In Return for Your Foodstagrams, Your Blood, and Your DNA, Nestlé Offering Smoothies | Blog
Zipline Drones Achieve Universal Health Care Delivery in Rwanda. | Blog
With funding from Google, Stanford, and venture capital giants Sequoia and Andreessen Horowitz, seven-year-old Zipline has already revolutionized health care in Rwanda.
New York Times: Administrative Demands Like Electronic Medical Records Terrorizing Doctors | Blog
A New York Times op-ed highlights the problems in American healthcare that are making doctors depressed.
Why Pharma’s a Friend of the Pod | Blog
Pharmaceutical leaders are meeting customers in their AirPods, according to iHeartMedia President Conal Byrne, because audio is a newly critical space for American content consumption.
Healthcare More Streamlined, Consumerized Post COVID-19 | Blog
Though once overwhelmed by the pandemic, many healthcare systems have already restructured themselves after learning critical lessons from COVID-19.
Novartis, J&J, and Merck Find Brand-New Data, Showcase Big Healthcare Shifts as Described in the 2019 Health Trend Ten from Syneos Health | Blog
Forecasting next year’s biggest shifts within the healthcare landscape, Syneos Health has released 2019 Health Trend Ten, available for download now, which explicates ten of the trends that will redefine healthcare globally.
Pharmacists Reduce Opioid Use by 50% in Kaiser Permanente Study | Blog
In a telling new study, pre- and post-surgical efforts by pharmacists yielded staggering effects on patient opioid use.
Alternative Research by Wyoming Biologist May Yield Alzheimer’s Treatment | Blog
Not your typical geotag for pharmaceutical innovation, Jackson Hole and its most prominent biologist, Paul Cox, may turn decades’ and billions of dollars’ worth of Alzheimer’s research on its head.
Patients Who Use New PreHab App Spend Less Time in Hospital | Blog
Digital health company Peerwell created an app to prepare patients for surgery and, in turn, reduce the amount of time they spend in the hospital.
Pfizer, GSK Fight HIV with Immersive Theater (and Drugs) | Blog
The producers of As Much As I Can, which just finished its run at NoHo’s Joe’s Pub, are the folks at ViiV Healthcare, a group venture formed by Pfizer, GSK and Shionogi, and they hope their play will help ameliorate the plight of people with HIV.
New Facebook Groups to Provide Disease-Specific Medical Support | Blog
Health care was a central part of the discussion at this year’s Facebook F8.
Eli Lilly, Johnson & Johnson First to Convey List Prices in TV Commercials | Blog
Two pharma leaders, Eli Lilly and Johnson & Johnson, have begun disclosing product list prices in their TV commercials, taking the plunge that many brands are still approaching nervously.
Startups Present Antidepressant AI | Blog
Based on data from the Sequenced Treatment Alternatives to Relieve Depression (STAR*D) study, one of the largest-ever clinical trials for depression, a startup called Taliaz is helping physicians pick the right antidepressant therapy off the bat.
Amazon Starts Marketing Its Prescription Drugs | Blog
Last week, many Amazon Prime members received more than their usual flow of order confirmations and shipping notifications, with the retail leviathan inviting some users to “Meet PillPack, a new member of the Amazon family.”
Why Janssen’s Global Trial Community Will Be a Research Revolution | Blog
Helping modernize the clinical trials process by leaps and bounds, Janssen is undertaking new initiatives to empower research volunteers.
Deep-Tech Startup Novoic Can See Alzheimer’s Earlier Through Natural Language Processing | Blog
For decades, an Alzheimers cure has eluded scientists, who can only recognize the disease once it’s too late.
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