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Brand Planning with the Motivational Edge, Part II: Validation
It’s natural to think of healthcare as a uniquely objective realm of marketing, with a product’s value always rooted in its efficacy and safety.
The Consumer Electronics Show (CES) was back in near-full force this year.
We’ve been delving into each of the four core human truths that shape our behavioral approach to brand strategy, in this month’s four-part series on the Motivational Edge (ME).
Many HCPs—neurologists included—need mechanisms to bridge the gap from emotional alignment with their patients to action by delivering on patient unmet needs.
Our proprietary framework for building winning brands, the Motivational Edge (ME), works because it connects with people in both their internal and external worlds.
All too often, even the most carefully designed—and historically successful—brand strategies may falter as they meet with new audiences.
Live from eyeforpharma Philadelphia 2019— why pharma needs to defy conventions in problem solving in order to drive change and impact.
The pandemic has forced many brands and businesses to re-strategize, postpone important initiatives or pivot offerings.
Everyone feels differently about weight, weight gain, and health—some welcome interventions while others bristle at them.
Live from eyeforpharma Philadelphia 2019— a look at "Field Force Effectiveness in a “Many-to-Many” World".