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A Cookie-Free World, or What You Can Do to Avoid Putting Your Marketing Efforts on a Diet | Blog

At Adexchanger’s recent Identity Day, part of a virtual series about trends in data-driven marketing, one hot topic was the announcement of the end of third-party cookies from Google.



Major disrupters in the pharmaceutical industry have put the spotlight on quantifying value and measuring impact.



With so many different options for platforms and various approaches to data management, the most difficult challenge of 2016 was getting data to work harder for pharma companies.


In China: Healthcare Isn’t About Care, But Cure | Blog

Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.


Announce Exclusive Partnership for Market Simulation Technology | In The Media

inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.


Voice-Driven Tech Coming to Clinical Trials | Blog

Orbita, a company that helps people create voice-driven experiences for technology like Amazon Alexa and Google Home, has teamed up with the clinical trial data firm ERT to start to uncover ways in which voice technology can play a role in clinical trials.


Europe | Region



Patient-Finding Approaches for Rare Disease | Blog

Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis.


Innovation in Healthcare Marketing Starts with You | Perspectives

As we enter what the 2022 HBA European Leadership Summit refers to as the “Innovation Age,” we are constantly surrounded by something—anything—new.


Brand Planning with the Motivational Edge, Part 1: Emotion | Blog

It’s natural to think of healthcare as a uniquely objective realm of marketing, with a product’s value always rooted in its efficacy and safety.


Recap: Syneos Health and MM&M Precision Targeting Webinar | Blog

This month, Syneos Health led a precision-targeting webinar with MM&M, delving into how COVID-19 continues to challenge conventional healthcare marketing and how brands can quickly adapt.


Syneos Health Communications Announces Strategic Collaboration with MIMS in Asia Pacific to Enhance Digitally-Enabled Solutions | In The Media

Together, both companies will build scalable, purpose-built teams that partner across disciplines and geographies to accelerate customer performance.


Unlocking Customers' Stories Hidden in Marketing Data | Blog

It’s 2017, and we’ve come to the point where the digital and physical worlds have become one.


DPE15: Merck Workshop Uncovers Innovation Opportunities | Blog

Fabrizio Caranci, Director of Channel Innovation at Merck, started out with this super fact from John Chambers, CEO at Cisco: by 2020 over 30 billion objects will wirelessly be connected to the internet.


Thoughts on Value-Based Arrangements from Industry Leaders | Blog

Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers


Your Smartphone Camera Could Be Able to Detect Diabetes | Blog

Understanding a consumer need for easier access to healthcare, researchers from the University of California in San Francisco are using data from a recent study to explore a new smartphone app that can provide a diagnosis without a trip to the doctor.


Syneos Health Communications Names Lacey Jae Executive Creative Director, GSW-LA | In The Media

Agency Continues to Add Top Talent to Support Clients’ Expanding Creative Needs


Leveraging Health Science to Market Consumer Packaged Goods (CPG) | Blog

Today, consumers are empowered to consider all of the information and varieties surrounding brands and their products.


Syneos Health Communications Adds New Talent in Europe, Enhancing Medical Affairs Expertise | In The Media

Syneos Health Communications – the portfolio of Syneos Health® agencies designed to deliver insights-driven integrated communications spanning advertising, public relations, patient advocacy, medical communications


Digital Medicine & MedTech Showcase: What Does a Clinical Trial Look Like for Digital Therapeutics? | Blog

Digital therapeutics, or DTx, are distinct from digital health products, and are driven by software programs that can be prescribed to prevent, manage, or treat a medical disorder or disease, as stated by the Digital Therapeutics Alliance.


Syneos Health Communications Bolsters Value, Access and Public Affairs Offerings with Key Senior Hires | In The Media

Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy


Is Marketing to Algorithms the Future of Medical Communications? | Blog

Artery is a medical imaging platform that has recently been approved to help doctors diagnose heart problems.


GSW Underscores Commitment to Creative and Customer Experience with Announcement of Executive Leaders | In The Media

Agency Continues to Add Top Talent to Support Expanding Client Roster and Key Client Offerings


As the Industry Evolves, B2’s Legacy Values Continue to Drive Its Winning Culture | Blog

In 2003, there were 15 of us at Biosector 2 (B2), an open floor plan, a few dogs lounging around, daily lunch provided from our favorite -- Chelsea market and great surround sound music.


Speaking the Language of Surgeons: The Keys to Motivating One of Medicine’s Most Demanding Specialties | Blog

When your customers are physicians, bombarded round the clock with all manner of data and promotion, one fundamental line of thinking can be groundbreaking.


Syneos Health Communications Adds New Talent in Europe, Enhancing Core Integrated Offerings | In The Media

Senior Leaders Bring Added Depth to Market Access, Scientific and Medical, and Creative Capabilities



The industry and the Department of Health and Human Services presented different visions of what greater pricing transparency looks like in the future, complete with separate proposals of how and what information should be shared with consumers.


Syneos Health Releases the 2019 Health Trend Ten, Outlining Critical Shifts Impacting Drug Development and Commercialization | In The Media

eBook Provides Biopharma Decision Makers With What’s-Next Insights to Navigate Challenges and Capitalize on the Opportunities Ahead


Stop buying ads for people to skip | Blog

I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.


The Week That Was: Crises in Communications | Blog

No matter whether you were the lone staffer in your office or relaxing on a beach somewhere this past week, we’ve got the run down on the latest healthcare headlines—the good, the bad and the ugly—to help you get you back up to speed.

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