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Brand Planning with the Motivational Edge, Part II: Validation | Blog
Brand Planning with the Motivational Edge, Part II: Validation
Brand Planning with the Motivational Edge, Part IV: Motivation | Blog
We’ve been delving into each of the four core human truths that shape our behavioral approach to brand strategy, in this month’s four-part series on the Motivational Edge (ME).
Brand Planning with the Motivational Edge, Part III: Context | Blog
Our proprietary framework for building winning brands, the Motivational Edge (ME), works because it connects with people in both their internal and external worlds.
Brand Planning with the Motivational Edge, Part 1: Emotion | Blog
It’s natural to think of healthcare as a uniquely objective realm of marketing, with a product’s value always rooted in its efficacy and safety.
Shifting Behavior through Creative: Clarity | Blog
Patients and healthcare providers are faced with an overwhelming landscape of over-complication, tension, and red tape.
Mindset Engine POV: Tenure is the link between burnout and buy-in for HCPS | Blog
This POV uses Mindset Engine data to explore how tenure connects to burnout for HCPs, and how pharma communicators can use these insights to be more compassionate marketers.
Leading Through Uncertainty Amidst the Global Pandemic | Perspectives
Communities across the world are facing unprecedented times with a global pandemic affecting over 100+ countries.
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