Columbus, OH — We are excited to announce the release of the second installment in the “Millennial Mindset” series. For this edition, we headed into the practice to understand the millennial physician; how they gather treatment information, interact with patients and view the pharma industry. The goal was to better understand today’s newest physicians and how their generational distinction impacts how they approach their practice.

We, along with our inVentiv partners PALIO and inVentiv Health PR Group, surveyed 100 millennial physicians and 100 non-millennial physicians to find out just what those differences are. Take a look at the results here: http://inventivhealthcommunications.com/how-we-think/report/millennial-mindset-the-collaborative-clinician.html

There’s a lot to sink your teeth into, so feel free to let us know your thoughts in the comment section below.

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Jeffrey Giermek