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Last year we reported on a growing trend—the “caregiver crunch.”
The American Medical Association (AMA) released new numbers from a study that revealed that doctors that had an ownership stake in their practice no longer make up the majority of the nation’s patient care physicians.
Orbita, a company that helps people create voice-driven experiences for technology like Amazon Alexa and Google Home, has teamed up with the clinical trial data firm ERT to start to uncover ways in which voice technology can play a role in clinical trials.
The Rep Evolution | Blog
Recently, one of our clients asked the GSW innovation team if there was some way to flip the typical rep ad board meeting and turn it into something more engaging… more productive… more (saw this one coming) innovative.
At a conference full of next gen digital ideas for smart and tailored solutions, Doug Braun and Atul Goyal from Zoetis Animal Health shared some thoughts on a novel concept – maybe greater personalization for our customers can start with a person, the sales representative.
That Dragon, Cancer | Blog
That Dragon, Cancer is a “video game memoir” created by two parents, Ryan and Amy Green, about their terminally ill son, Joel.
Contextualizing The Dots | Blog
There’s no shortage of news these days about the quantified self movement, tracking, wearables and the recording of personal data.
Not long ago we wrote about AppScripts from IMS Health, a platform that allows doctors to discover, bundle, and distribute consumer health apps to their patients as part of a holistic treatment plan.
We’re quite used to thinking about our smartphone as a tool to track wellness—a parking lot for apps that can keep tabs on exercise, caloric intake, heart rate, sleep, and plenty of other things.
We’ve written before about AppScript, a platform that allows doctors to discover, bundle, and distribute consumer health apps to their patients as part of a holistic treatment plan.
Libby Wlochowicz, Director of DTC and multi-channel marketing at Amgen, shared some great experiences she had with a usability testing session that was used to evaluate 3 different sites across 3 different disease states simultaneously.
Distress Signal | Blog
Last year, a company called HelpAround really caught our eye.
Real Time Precision | Blog
These days, most of the headlines about “live streaming” will lead you down a path of debates over copyright infringement, piracy, and a slew of Meerkat vs Periscope opinions.
A La Carte Genomics | Blog
I’ve been thinking about genomic testing a lot lately.
VR Gets With the Times | Blog
Last year, one of the major digital trends that we were tracking was the VR tipping point.
Seize the Micro-Moments | Blog
We are always on the lookout for interesting clues and ideas that reinforce or expand upon the trends that we track (in case you missed it, our most recent trend report – 2016 Digital Trends – can be found here).
More and more we’re seeing hospitals champion innovation within their own walls.
We started tracking the trend of the growing number of “disillusioned doctors” who are overwhelmed due to new requirements, expectations, and demands of their jobs in our 2015 Health Trends report (shameless plug).
It’s difficult to imagine, with the current news around drug prices and the generally negative opinion on DTC advertising, that the reputation of Pharma might actually be getting better but it turns out it is.
There’s been no shortage of coverage on the rapidly evolving role of the pharmacist and of the community pharmacy.
What does the largest app for meeting new people and the NHS Blood and Transplant organization have in common?
Fast-Food Healthcare | Blog
I recently came across an article titled “Doctors Dislike Technology because it Delivers a Fast-Food Future of Healthcare” by Dr.
Is Messaging the Next UI? | Blog
As a designer I tend to spend quite a bit of time on sites like Dribbble and ProductHunt looking for the next trend in design, and often losing track of time going down some rabbit hole on the internet in search of who created what and why.
One trend that we’ve been tracking lately is The Return of Food — how fear of the “Big Food” boogeyman has led to dramatic shifts in eating habits.
Last month, The Journal of the American Heart Association published the results of a mHealth intervention study.
A recent study published in the journal Health Affairs found that insurance premium-based financial incentives failed to help people lose weight.
Using artificial intelligence to monitor patient adherence?
InTouch recently published a report on digital sales aid usage based on their 12-month tracking study that measured how often sales reps were using them and how valuable the content was to HCPs.
Betting on the Pharmacy | Blog
The transformation of the neighborhood pharmacy into an increasingly important and potent point of care has been written about extensively over the past few years.
Last year we identified “ad-blocking” as one of the big communications trends for 2016 (download our report here), and there has been absolutely no shortage of news, perspectives, and soundbites to support this prediction.