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That Dragon, Cancer | Blog

That Dragon, Cancer is a “video game memoir” created by two parents, Ryan and Amy Green, about their terminally ill son, Joel.


Helping Those Who Help Others | Blog

Every year 300 to 400 physicians commit suicide in the United States, a number that is roughly the size of 3 average med school classes.


New AMA Numbers Suggest that Practice Ownership is Not the Preference for Next Generation Physicians | Blog

The American Medical Association (AMA) released new numbers from a study that revealed that doctors that had an ownership stake in their practice no longer make up the majority of the nation’s patient care physicians.


Strong Patient Support Gets Stronger | Blog

Not long ago we wrote about AppScripts from IMS Health, a platform that allows doctors to discover, bundle, and distribute consumer health apps to their patients as part of a holistic treatment plan.


A Pharmacist's Impact - Quantified | Blog

There’s been no shortage of coverage on the rapidly evolving role of the pharmacist and of the community pharmacy.


(Yet Another) Hospital's Innovation Success Story | Blog

More and more we’re seeing hospitals champion innovation within their own walls.


A New Tool for Connecting Caregivers | Blog

Last year we reported on a growing trend—the “caregiver crunch.”


A Dollar to Keep the Ads Away | Blog

Last year we identified “ad-blocking” as one of the big communications trends for 2016 (download our report here), and there has been absolutely no shortage of news, perspectives, and soundbites to support this prediction.


A $550 Reward Isn't Enough to Drive Behavior Change, so What Will? | Blog

A recent study published in the journal Health Affairs found that insurance premium-based financial incentives failed to help people lose weight.


AiCure and the Future of Adherence | Blog

Using artificial intelligence to monitor patient adherence?


What's Taking up Physicians' Time? | Blog

As we know, physicians are incredibly busy, and a new analysis from Health Affairs has found what one of the key contributing factors of their busyness is: physicians spend on average 15.1 hours per week gathering info that helps insurers keep tabs on quality of care.


The Endless Opportunities of Personal Assistant Programs | Blog

When we’re in a crisis one of the first things we turn to is our cell phone.


Pain Beyond Numbers | Blog

Emojis, GIFs, selfies, and memes—they’re quick, visual, global and they’re everywhere.


Access for All | Blog

The National Federation for the Blind has filed a lawsuit against the US Department of Health and Human Services’ sub-agency, the Centers for Medicare and Medicaid Services (CMS), which is the largest single payor for health care in the United States.


Voice-Driven Tech Coming to Clinical Trials | Blog

Orbita, a company that helps people create voice-driven experiences for technology like Amazon Alexa and Google Home, has teamed up with the clinical trial data firm ERT to start to uncover ways in which voice technology can play a role in clinical trials.


The Rep Evolution | Blog

Recently, one of our clients asked the GSW innovation team if there was some way to flip the typical rep ad board meeting and turn it into something more engaging… more productive… more (saw this one coming) innovative.


Traditional Therapy Gets a VR Upgrade | Blog

In an upcoming study, the University of Houston’s Graduate College of Social Work is planning on using virtual reality technology to augment traditional therapy techniques used to help recovering heroin addicts maintain sobriety and resist the urge to use.


Scoring the Probability for Success | Blog

Patient activation and education services “beyond the pill” have been a trend, and now there is some concrete value proof to all of it.


Public Opinion on Pharma Improves | Blog

It’s difficult to imagine, with the current news around drug prices and the generally negative opinion on DTC advertising, that the reputation of Pharma might actually be getting better but it turns out it is.


Distress Signal | Blog

Last year, a company called HelpAround really caught our eye.


Real Time Precision | Blog

These days, most of the headlines about “live streaming” will lead you down a path of debates over copyright infringement, piracy, and a slew of Meerkat vs Periscope opinions.


A La Carte Genomics | Blog

I’ve been thinking about genomic testing a lot lately.

#23 Expands its Patient Drug Reviews | Blog

Walgreens Boots Alliance is continuing its partnership with patient community, PatientsLikeMe, and has recently expanded the range of the drug reviews that it publishes on


Fake News Invades Healthcare | Blog

The “fake news” phenomenon is more than just a problem for politics.


DPE15: Personalization Starts with a Person | Blog

At a conference full of next gen digital ideas for smart and tailored solutions, Doug Braun and Atul Goyal from Zoetis Animal Health shared some thoughts on a novel concept – maybe greater personalization for our customers can start with a person, the sales representative.


Smarter Labels, Smarter Shoppers | Blog

One trend that we’ve been tracking lately is The Return of Food — how fear of the “Big Food” boogeyman has led to dramatic shifts in eating habits.


mHealth Devices Cannot Drive Behavior Change Alone | Blog

Last month, The Journal of the American Heart Association published the results of a mHealth intervention study.


3 Tips for Boosting VR Engagement | Blog

o help jump start your 2017 virtual reality projects, Google just published some engagement tips on its think with Googleplatform.


Emoji Overload | Blog

Think that emoji’s have jumped the shark?


Facebook's Answer to Fake News Starts to Take Shape | Blog

his month, Facebook has started to roll out features designed to help impact the spread of fake news.