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#1

A Pharmacist's Impact - Quantified | Blog

There’s been no shortage of coverage on the rapidly evolving role of the pharmacist and of the community pharmacy.

#2

Prepd to Change Lunchtime | Blog

Prepd is about to revolutionize lunch packing and as marketers we should take notice.

#3

Apps Providing Increased Access to Birth Control | Blog

A growing number of apps and online services are now providing women with much easier access to birth control prescriptions, and are quietly gaining popularity.

#4

Helping Those Who Help Others | Blog

Every year 300 to 400 physicians commit suicide in the United States, a number that is roughly the size of 3 average med school classes.

#5

Distress Signal | Blog

Last year, a company called HelpAround really caught our eye.

#6

A New Tool for Connecting Caregivers | Blog

Last year we reported on a growing trend—the “caregiver crunch.”

#7

Smarter Labels, Smarter Shoppers | Blog

One trend that we’ve been tracking lately is The Return of Food — how fear of the “Big Food” boogeyman has led to dramatic shifts in eating habits.

#8

Seize the Micro-Moments | Blog

We are always on the lookout for interesting clues and ideas that reinforce or expand upon the trends that we track (in case you missed it, our most recent trend report – 2016 Digital Trends – can be found here).

#9

New AMA Numbers Suggest that Practice Ownership is Not the Preference for Next Generation Physicians | Blog

The American Medical Association (AMA) released new numbers from a study that revealed that doctors that had an ownership stake in their practice no longer make up the majority of the nation’s patient care physicians.

#10

Voice-Driven Tech Coming to Clinical Trials | Blog

Orbita, a company that helps people create voice-driven experiences for technology like Amazon Alexa and Google Home, has teamed up with the clinical trial data firm ERT to start to uncover ways in which voice technology can play a role in clinical trials.

#11

Betting on the Pharmacy | Blog

The transformation of the neighborhood pharmacy into an increasingly important and potent point of care has been written about extensively over the past few years.

#12

Scoring the Probability for Success | Blog

Patient activation and education services “beyond the pill” have been a trend, and now there is some concrete value proof to all of it.

#13

In Other Words | Blog

Go into most chain restaurants in the United States and right alongside the prices you’ll see another number—the calorie count.

#14

Gauging the Appetite for Chatbots | Blog

Have you ever engaged in conversation with a chatbot?

#15

A Trusted Confidante | Blog

Always by your side.

#16

The Rep Evolution | Blog

Recently, one of our clients asked the GSW innovation team if there was some way to flip the typical rep ad board meeting and turn it into something more engaging… more productive… more (saw this one coming) innovative.

#17

Strong Patient Support Gets Stronger | Blog

Not long ago we wrote about AppScripts from IMS Health, a platform that allows doctors to discover, bundle, and distribute consumer health apps to their patients as part of a holistic treatment plan.

#18

Contextualizing The Dots | Blog

There’s no shortage of news these days about the quantified self movement, tracking, wearables and the recording of personal data.

#19

Real Time Precision | Blog

These days, most of the headlines about “live streaming” will lead you down a path of debates over copyright infringement, piracy, and a slew of Meerkat vs Periscope opinions.

#20

A La Carte Genomics | Blog

I’ve been thinking about genomic testing a lot lately.

#21

What Else Is Your Phone Tracking? | Blog

We’re quite used to thinking about our smartphone as a tool to track wellness—a parking lot for apps that can keep tabs on exercise, caloric intake, heart rate, sleep, and plenty of other things.

#22

DPE15: Personalization Starts with a Person | Blog

At a conference full of next gen digital ideas for smart and tailored solutions, Doug Braun and Atul Goyal from Zoetis Animal Health shared some thoughts on a novel concept – maybe greater personalization for our customers can start with a person, the sales representative.

#23

DPE15: Best Practices to Increase Patient Engagement on Your Brand's Website | Blog

Libby Wlochowicz, Director of DTC and multi-channel marketing at Amgen, shared some great experiences she had with a usability testing session that was used to evaluate 3 different sites across 3 different disease states simultaneously.

#24

VR Gets With the Times | Blog

Last year, one of the major digital trends that we were tracking was the VR tipping point.

#25

(Yet Another) Hospital's Innovation Success Story | Blog

More and more we’re seeing hospitals champion innovation within their own walls.

#26

mHealth Devices Cannot Drive Behavior Change Alone | Blog

Last month, The Journal of the American Heart Association published the results of a mHealth intervention study.

#27

Want a Career in Telemedicine? | Blog

We started tracking the trend of the growing number of “disillusioned doctors” who are overwhelmed due to new requirements, expectations, and demands of their jobs in our 2015 Health Trends report (shameless plug).

#28

Fast-Food Healthcare | Blog

I recently came across an article titled “Doctors Dislike Technology because it Delivers a Fast-Food Future of Healthcare” by Dr.

#29

A Different Kind of Match Made in Heaven | Blog

What does the largest app for meeting new people and the NHS Blood and Transplant organization have in common?

#30

AiCure and the Future of Adherence | Blog

Using artificial intelligence to monitor patient adherence?