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15 Pharma Trends for 2020 | In The Media

Real World Evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialization in 2020.


Integrated commercial deployment in life sciences and other 2020 health trends | In The Media

Taken from our 2020 Healthcare Trends Report, this article explores integrated commercial deployment in life sciences.


2020 Health Trends | Perspectives

The Biggest Shifts Changing Lives and Life Sciences


Healthcare Trends 2020 – the Biggest Shifts Changing Lives and Life Sciences | In The Media

It’s probably safe to say that it’s not just a trend – it’s a crucial one.


Tailoring The Voice To The Task | Blog

Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?


Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.


DPE15: Merck Workshop Uncovers Innovation Opportunities | Blog

Fabrizio Caranci, Director of Channel Innovation at Merck, started out with this super fact from John Chambers, CEO at Cisco: by 2020 over 30 billion objects will wirelessly be connected to the internet.


Lyft Offering (Some) Free Rides to the Hospital | Blog

Nonprofit hospital system Partners HealthCare has unveiled a joint venture with Circulation, an on-demand rideshare service, through which Medicare patients receive free rides to their doctor’s offices in non-emergencies.


New Shift in Point Of Care Advertising | Blog

In an article last week, MM&M reported a surge in Point Of Care (POC) investments such as Goldman Sachs and Alphabet’s $500 million financing into Outcome Health and PatientPoint receiving $140 million in June.


The Week That Was: 2019 Edition | Blog

There’s something for everyone complete with a few predictions for 2020.


BIO International 2018 | Perspectives

We’ve pulled together for you all our best thinking from our Reputation & Risk Management team - comprised of healthcare communicators, policy-shapers and crisis response specialists.


Hey Siri, What’s New in Voice Search? | Blog

Digital assistants are increasingly finding their way into most homes and as a result, voice searches are changing the way brands think of SEO.


How Many Things Are You Doing Right Now? | Blog

Matt, Mike and I recently teamed up to build a presentation on ten of the most intriguing trends we’re following right now.


The Fast and The (Mobile) Friendly | Blog

For many of us, the front door to our business is our website.


With Recent FDA Approval, Bose Expands into the Healthcare Industry | Blog

You may know Bose for their cutting-edge speakers and audio tools, but soon they’ll be known for something else.


The Week That Was: Ready, Set, Bird Box Challenge | Blog

In case you haven’t heard, it’s the New Year.


The Get Out and Vote Issue | Blog

While we eat the leftover Halloween candy (that’s why we get the Reese’s), the team at TWTW is getting amped up for our next big event of the season: the midterm elections.


The Week That Was: Riding the Blues | Blog

Uber recently released a safety report and announced steps it plans to take to address sexual assault in ride shares and provide support for victims.


The Week That Was: May We Borrow $52m? | Blog

AI is to 2019 what blockchain was to 2018.


The Week That Was: Can You Hear Me Now? | Blog

As digital health continues to grow in prevalence, so do patient information databases.


Talk Healthy to Me | Perspectives

Last year, Gartner predicted that by 2020 the average person would be having more conversations with virtual bots and assistants than with their spouse.


Payers, Polls, and Pumpkin Lattes | Blog

Fall is officially here, marking week three of the NFL season (we’ve got some Browns fans in the house), the rapid approach of the midterm elections, and the kickoff of the socially acceptable window for ordering pumpkin spice lattes.


Time's Up for healthcare | Blog

Good morning TWTW readers.


The Week That Was: Flying Cat-a-strophe | Blog

It’s been a little over a year since the first crash of a Boeing 737 Max in Indonesia.


The Week That Was: I do, Ms. | Blog

The Center for Medicare and Medicaid Services (CMS) finalized a rule for covering CAR-T therapies and not everyone is jumping for joy.


Turning the page on 2018: A year[book] in review | Blog

As we prepare to turn the proverbial page on 2018, we reflected on how this newsletter should close one of the most dynamic (and sometimes fraught) years in recent healthcare history.


The Week That Was: Dude, where’s my paycheck? | Blog

What do CBD, digital health and “femtech” all have in common?


The Week That Was: Hiccups, ICER and IPI | Blog

How will the Institute for Clinical and Economic Review (ICER) reconcile the tug-of-war between the promise and uncertainty in valuing gene therapies?