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Modern Activism in Healthcare: A Guide for Preventing Your Advocates from Becoming Activists | Perspectives

Our PR Group is just back from Strengthening Patient Advocacy Relations Conference where Meg Alexander, Head, Reputation & Risk Management & Chris Iafolla, Head, Digital & Social Strategy, presented “Worlds Colliding: When Patient Activism Meets Pharma’s Digital Channels".



Social media offers incredible power to engage stakeholders, but also gives exposure to those who don’t agree with you or seek change.


Out From Behind The Counter | Blog

The field of modern medicine has been described as a “medical conveyor belt,” with many moving pieces and parts that help manage the hand off that occurs from patient to patient.


Siri Named Principal Investigator on Three Groundbreaking Studies (Okay, Okay, Only Kind of) | Blog

The revolutionary look and feel of many modern clinical trials are exemplified by three new studies from a very powerful sponsor: Apple.


From Healthcare Consultants to Healthcare Partners | Blog

It has shifted how we incorporate that information into our everyday lives and what our expectations are from modern healthcare professionals.


Could Metformin Change Diabetes Care Again? | Blog

Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.


Syneos Health Launches Kinetic™ Omnichannel Capability to Accelerate Modern Customer Engagement | In The Media

Integrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness


Four Critical Dynamics for Virtual Collaboration | Blog

Achieving success in the current global context now hinges on “the virtual meeting” – the most important method for teams to stay connected, troubleshoot, and drive results.


The Ultimate Creative Act | Blog

Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.


Trio of Senior Hires Joins Syneos Health Global Communications Team | In The Media

Strengthened Communications Leadership Team to Enhance Integrated Communications Solutions for Customers in the UK and Across Europe


Abbvie: How to Create Superhero Brands in Healthcare | Blog

Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.


GSW, powered by Syneos Health, Expands West Coast Leadership Team | In The Media

GSW continues to add top talent with deep strategic, therapeutic, marketing and technology expertise to support an expanding client roster


PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand | In The Media

Joining Forces Brings Unparalleled Talent Together Under Top Leadership, Drives Scale for East Coast Operations and Expands West Coast Biopharma and Medtech Offerings


Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment | In The Media

Original Research to Be Presented at Digital Pharma East


The Week That Was: You’ve GOAT to be kidding me | Blog

Everyone seems to be talking about digital health, but what does that really look like in action?


The Week That Was: Dude, where’s my paycheck? | Blog

What do CBD, digital health and “femtech” all have in common?



The Web is littered with examples of the public decrying corporate missteps.