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Our PR Group is just back from Strengthening Patient Advocacy Relations Conference where Meg Alexander, Head, Reputation & Risk Management & Chris Iafolla, Head, Digital & Social Strategy, presented “Worlds Colliding: When Patient Activism Meets Pharma’s Digital Channels".
HOW TO SURVIVE AND THRIVE IN THE AGE OF MODERN ACTIVISM | Perspectives
Social media offers incredible power to engage stakeholders, but also gives exposure to those who don’t agree with you or seek change.
Out From Behind The Counter | Blog
The field of modern medicine has been described as a “medical conveyor belt,” with many moving pieces and parts that help manage the hand off that occurs from patient to patient.
The revolutionary look and feel of many modern clinical trials are exemplified by three new studies from a very powerful sponsor: Apple.
It has shifted how we incorporate that information into our everyday lives and what our expectations are from modern healthcare professionals.
Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management.
Integrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness
The Ultimate Creative Act | Blog
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.
Achieving success in the current global context now hinges on “the virtual meeting” – the most important method for teams to stay connected, troubleshoot, and drive results.
Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.
Strengthened Communications Leadership Team to Enhance Integrated Communications Solutions for Customers in the UK and Across Europe
Joining Forces Brings Unparalleled Talent Together Under Top Leadership, Drives Scale for East Coast Operations and Expands West Coast Biopharma and Medtech Offerings
GSW continues to add top talent with deep strategic, therapeutic, marketing and technology expertise to support an expanding client roster
Original Research to Be Presented at Digital Pharma East
Everyone seems to be talking about digital health, but what does that really look like in action?
What do CBD, digital health and “femtech” all have in common?
The Web is littered with examples of the public decrying corporate missteps.