Cannes, France – Six colleagues and I are just headed back from the biggest event in creativity: Cannes Lions. This is the fourth year they've had a special conference and award show focused on health and life-changing creativity. The work that's recognized on this stage uses action, partnership, advocacy and bold new ways to change thinking and impact behavior. In other words, it's what we all aspire to.
Of course, we couldn’t wait to bring you all the best from the short-listed work and speakers from around the world. Let's celebrate what we’ve accomplished as healthcare marketers and challenge ourselves to do even more.
A remote speaker that can help coma patients recover faster, non-surgical adult circumcision with a ring, and AI glasses that let people with Alzheimer’s know their families again.
The awards stage was crowded with winners accepting Lions for video work that moved the audience with laughter, tears and surprise. We collected five of our favorites from across the show. Watch ready to feel.
In healthcare, we talk a lot about adherence. But, as brands, our role is really helping support change: How do we help people act on the health decisions they’ve made for themselves? inVentiv Health spent 2 years with 30 families to find out.
Ed Harnaga, VP, Corporate Affairs at Pfizer, started out his talk with a reality we've all struggled with: pharma does so much good and yet it elicits so much hate. He gave us an inside look into a campaign designed to earn respect from society.
How do you change someone's mind? Four brands at Lions Health helped overcome the barriers of indifference, certainty, and fear to create educational moments that gave people the room to really explore.
AZ, Babylon, and the NHS have the largest deployment of artificial intelligence in the world, supporting 1.5 million people near London. Babylon's CEO gave a demo of just how powerful mobile based AI support can be in diagnosis, delivery and support.
Fiona Olivier, Head of Public Affairs in Europe and Canada at Abbvie, shared three specific examples of how Abbvie is identifying challenges in the healthcare system and building partnerships to effect rapid, meaningful change.
Facebook announced key new ways it's serving the pharma industry, including new services and policy exemptions. Allergan joined Facebook to talk about how they're leveraging that platform to connect with and actively support patients.
A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.
What do you do when someone you know gets breast cancer? The team at Rethink wants everyone to have that answer. Their thoughtfully designed products were created to give just the right support.
The hardest thing to do is to change human behavior. That doesn't stop us from trying. Around Cannes, we saw smart ideas on how to fit into people's lives and build on health behaviors. These three ideas, though, they're all about clever interruption.
Walking around the exhibit hall at Lions Health, I was surprised to see a familiar snack on the wall: Tostitos. Not just on the wall, but on the short list for creativity. How did that little chip get here?
In this era of acceleration, everyone wants more ideas faster. There's no time for experts to go away and chef up answers in isolation. Instead we need more integrated and nimble approaches. Langland and MIT each own new rituals at Lions Health.
Nearly 2/3s of the world’s developed countries have a ban on gay and bisexual men donating blood. The science has caught up but the policy has not, Kelsey Louie, Gay Men’s Health Crisis said. The Blood Equality campaign is set to change that.
What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them? For this astronaut, being told no was never the end of the journey.