The Digital & Social Strategy Team recently traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences. Throughout the week the team attended different sessions, met with other industry thought leaders, provided a key note presentation, and even hosted our own panel. It was an incredible week filled with lots of new insights and new friends. 

As a team, we attended a lot of great presentations during the week. Here’s a deep dive into some of the sessions we attended:

In addition to hearing all the great sessions and panels, the team presented a keynote address on Wednesday titled Content That Clicks: Effective Social Marketing for Clinical Trial Recruitment. We encourage you to check out the report to better understand what potential research participants think of receiving clinical trial advertising online, how much they trust different online delivery channels, and what messaging and design elements help motivate potential research participants to notice and click on social media advertisements that lead them toward enrollment in a clinical trial.

Digital Pharma East was a blast and we’re already planning for next year. To find even more insights we uncovered, check out our daily recaps:  

Here’s the full team after our happy hour that took place in the Pennsylvania Academy of Fine Arts:

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About the Author:

Scott is an award winning creative who spent his career working in advertising as a Digital Content Specialist and Copywriter. He’s worked on a number of standout campaigns, high-profile brands and various disease states. If you need a big digital idea, he’s your man. Scott is on the Digital and Social Strategy team at Syneos Health Communications, and is instrumental in creating, launching and maintaining various social campaigns and websites. In 2017, Scott published “T1D Won’t Stop Me," a book aimed at showing kids that with a positive attitude, and some creative thinking, having diabetes doesn’t have to get in the way of living your best life.