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Millennial Health Myths | In The Media

MM&M takes a look at 10 myths about millennials and their healthcare habits.


Get to Know Your Data Scientist | In The Media

In MM&M's "Get to Know Your Data Scientist" feature, Syneos Health Communications' managing director of data science, Patrick Richard, opens up about his role as a data scientist, his professional history and his "eureka" moment.


Big Predictions: Agency gurus on the future of data in the industry | In The Media

In MM&M's data issue, Joe Desalvo, VP of Marketing Analytics at Syneos Health Communications, weighs in with his thoughts on the future of data in pharma marketing.


MM&M interviews Patrick Richard | In The Media

In this video sponsored by Syneos Health, Patrick Richard, Managing Director of Data Science, Syneos Health, was interviewed by Larry Dobrow, Medical Marketing & Media's senior editor.


Sam Cannizzaro sits down for an interview with MM&M senior editor | In The Media

Executive Creative Director at GSW, a Syneos Health company, recently sat down with Larry Dobrow, MM&M senior editor, to discuss GSW's response to the rapid pace of change in healthcare marketing.


Why a focus on healthcare is important? | In The Media

MM&M interviewed GSW’s Sonja Foster-Storch, President, North America, and Michael Austin, Managing Director, Creative and Technology, on why a focus on healthcare is important.


To recruit for clinical trials, throw out the usual ad playbook: study | In The Media

Our Digital & Social Strategy team was at Digital Pharma East.


Pharma Comms Should Forget Its Social Media Fomo and Realize That They’re the Gold Standard | In The Media

You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.


Marketers Share Strategies That Position Brands for Success | In The Media

Adrian Garcia, SVP, Managed Markets at GSW, a Syneos Health company, shares his thoughts with Medical Marketing & Media (MM&M) on what strategies position brands for success


Leveraging Behavioral Marketing to Deliver Maximum Impact | In The Media

Now is a great time for pharma marketers to embrace behavioral science.


When It Comes to Pricing, How Long Can Pharma Companies Hold Out? | In The Media

For pharma companies, the commercial landscape has transformed radically over the past five years.


GSW and Biosector 2 Are Shortlisted for 2019 MM&M Awards | In The Media

GSW and Biosector 2 are shortlisted for 2019 MM&M Awards for our client work with Endo Pharmaceuticals and Novartis Oncology.


Agency 100 2019: Syneos Health Communications | In The Media

Syneos Health Communications (North America) ranked #2 on MM&M’s 2019 Top 100 Agencies list.


New FTC Guide Clarifies Disclosure Rules for Online Influencers | In The Media

Federal Trade Commission has released a new guide: “Disclosures 101 for Social Media Influencers”.


MM&M eBook: Marketing in a Crisis | In The Media

In the "Marketing in a Crisis" eBook by MM&M, Scott Page of GSW, a Syneos Health company, says: “We are in this business of healthcare because it is a higher calling."


Pharma’s Generational Divide | In The Media

In this MM+M article, Sam Cannizzaro, executive creative director at GSW (an industry leader in healthcare advertising powered by Syneos Health®), shares how today’s young adults seek information via crowdsourcing when it comes to healthcare.


COVID-19 Kicks Drug Pricing Down the Road | In The Media

Meg Alexander, head of the reputation and risk management practice at Syneos Health, and Jeff Stewart, managing director at Syneos Health Consulting, teamed up with MM&M to discuss implications of COVID-19 and the upcoming US election on drug pricing.


We are on MM&M Top 100 Healthcare Agencies list | In The Media

Syneos Health Communications is yet again recognized among Medical, Marketing & Media’s Top 100 Healthcare Agencies list.


Infographic | AI's impact on patients and caregivers | In The Media

Syneos Health Communications team surveyed around 800 patients in three disease areas (atrial fibrillation, breast cancer, and Type 2 diabetes), as well as 200 Parkinson's disease caregivers.


Shortlisted for 2018 MM&M Awards | In The Media

We are thrilled that Biosector 2, GSW Advertising and our Commercial Integration Communications team are short listed for the 2018 MM&M Awards!


MM&M Webcast: What We Can Learn From Caregivers—The Missing Link to Patient Centricity | In The Media

Syneos Health conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies.


From Michael Phelps to Selma Blair: The Rise of the Celebrity Health Influencer | In The Media

In this PRWeek/MM&M Health Influencer 50 feature, Jessica Birardi, Senior Influencer Strategist at Syneos Health shares: "For celebrities on social media, if I believe that they’re real, I’m all in.