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Get to Know Your Data Scientist | In The Media

In MM&M's "Get to Know Your Data Scientist" feature, Syneos Health Communications' managing director of data science, Patrick Richard, opens up about his role as a data scientist, his professional history and his "eureka" moment.

Big Predictions: Agency gurus on the future of data in the industry | In The Media

In MM&M's data issue, Joe Desalvo, VP of Marketing Analytics at Syneos Health Communications, weighs in with his thoughts on the future of data in pharma marketing.

Millennial Health Myths | In The Media

MM&M takes a look at 10 myths about millennials and their healthcare habits.

Marketers Share Strategies That Position Brands for Success | In The Media

Adrian Garcia, SVP, Managed Markets at GSW, a Syneos Health company, shares his thoughts with Medical Marketing & Media (MM&M) on what strategies position brands for success

COVID-19 Kicks Drug Pricing Down the Road | In The Media

Meg Alexander, head of the reputation and risk management practice at Syneos Health, and Jeff Stewart, managing director at Syneos Health Consulting, teamed up with MM&M to discuss implications of COVID-19 and the upcoming US election on drug pricing.

New FTC Guide Clarifies Disclosure Rules for Online Influencers | In The Media

Federal Trade Commission has released a new guide: “Disclosures 101 for Social Media Influencers”.

Pharma’s Generational Divide | In The Media

In this MM+M article, Sam Cannizzaro, executive creative director at GSW (an industry leader in healthcare advertising powered by Syneos Health®), shares how today’s young adults seek information via crowdsourcing when it comes to healthcare.

We are on MM&M Top 100 Healthcare Agencies list | In The Media

Syneos Health Communications is yet again recognized among Medical, Marketing & Media’s Top 100 Healthcare Agencies list.

Infographic | AI's impact on patients and caregivers | In The Media

Syneos Health Communications team surveyed around 800 patients in three disease areas (atrial fibrillation, breast cancer, and Type 2 diabetes), as well as 200 Parkinson's disease caregivers.

Shortlisted for 2018 MM&M Awards | In The Media

We are thrilled that Biosector 2, GSW Advertising and our Commercial Integration Communications team are short listed for the 2018 MM&M Awards!

MM&M Webcast: What We Can Learn From Caregivers—The Missing Link to Patient Centricity | In The Media

Syneos Health conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies.

Why a focus on healthcare is important? | In The Media

MM&M interviewed GSW’s Sonja Foster-Storch, President, North America, and Michael Austin, Managing Director, Creative and Technology, on why a focus on healthcare is important.

MM&M eBook: Marketing in a Crisis | In The Media

In the "Marketing in a Crisis" eBook by MM&M, Scott Page of GSW, a Syneos Health company, says: “We are in this business of healthcare because it is a higher calling."

Leveraging Behavioral Marketing to Deliver Maximum Impact | In The Media

Now is a great time for pharma marketers to embrace behavioral science.

MM&M interviews Patrick Richard | In The Media

In this video sponsored by Syneos Health, Patrick Richard, Managing Director of Data Science, Syneos Health, was interviewed by Larry Dobrow, Medical Marketing & Media's senior editor.

To recruit for clinical trials, throw out the usual ad playbook: study | In The Media

Our Digital & Social Strategy team was at Digital Pharma East.

Sam Cannizzaro sits down for an interview with MM&M senior editor | In The Media

Executive Creative Director at GSW, a Syneos Health company, recently sat down with Larry Dobrow, MM&M senior editor, to discuss GSW's response to the rapid pace of change in healthcare marketing.

Pharma Comms Should Forget Its Social Media Fomo and Realize That They’re the Gold Standard | In The Media

You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.

Agency 100 2019: Syneos Health Communications | In The Media

Syneos Health Communications (North America) ranked #2 on MM&M’s 2019 Top 100 Agencies list.

When It Comes to Pricing, How Long Can Pharma Companies Hold Out? | In The Media

For pharma companies, the commercial landscape has transformed radically over the past five years.

GSW and Biosector 2 Are Shortlisted for 2019 MM&M Awards | In The Media

GSW and Biosector 2 are shortlisted for 2019 MM&M Awards for our client work with Endo Pharmaceuticals and Novartis Oncology.

From Michael Phelps to Selma Blair: The Rise of the Celebrity Health Influencer | In The Media

In this PRWeek/MM&M Health Influencer 50 feature, Jessica Birardi, Senior Influencer Strategist at Syneos Health shares: "For celebrities on social media, if I believe that they’re real, I’m all in.