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From Instinct to Evidence | Blog
I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.
Identifying HCPs by Name at Your Website | Blog
David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement?
Google Health: We no longer go online. | Blog
David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.
Six Leading Patient Centric Programs | Blog
Here are six of our favorites from the #efpphilly stage.
Pfizer: Patients First | Blog
Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first.
Creating a Culture of Measurement | Blog
David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.
EyeForPharma 2017: All the Highlights | Blog
I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the HCPs involved in their care.
The Importance of Insights: 7 Key Take-Aways from GSK Insights Lead | Blog
Live from EFP ‘18: In his presentation “From ‘Data-as-Assets’ to ‘Insights-as-Assets,’” GSK’s VP of Commercial Insights Peter Barschdorff shared a hit list of wisdom in the space.
Algorithms Unleashed | Blog
Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.
eyeforpharma Philadelphia 2018—Staring with Trust? | Blog
Live from EFP ‘18: Today, eyeforpharma Philadelphia opened with one word: trust.
‘Value’: A Baker’s Dozen Fresh Quotes from Today’s Industry Execs | Blog
Live from EFP ‘18: The closing session for eyeforpharma ’18 brought the story full circle.
GSK Shares How to Live Patient Centricity Every Day | Blog
Live from EFP ‘18: Cheryl MacDiarmid, GSK’s US Respiratory Business Head, shared a glimpse into why and how her organization is so dedicated to the COPD patients they serve.
Can’t we all just get along? | Blog
Live from EFP ‘18: “Can’t we all just get along?
Top Patient and Advocate Quotes for Pharma from eyeforpharma ‘18 | Blog
Live from EFP ‘18: This afternoon, a panel of 5 patients, advocates and pharma-patient connectors engaged in a discussion titled, “Where is the trust?
eyeforpharma 2018: All the Highlights | Blog
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.
Democracy Disruption in 2018: The Rise of the Empowered Patient | Perspectives
We’ve pulled together for you all our best thinking on 2018 trends, artificial intelligence and driving forward healthcare democracy.
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