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Beyond Patient Centricity | Perspectives
Patient-centricity is an individualistic approach.
Walking the patient centric talk | In The Media
Nicky Walsby, our managing director of PR in UK, talks about patient centricity in this PharmaTimes article.
Live From Lions Health: In healthcare, we talk a lot about adherence.
Interested in how life science companies are approaching patient-centricity at eyeforpharma Barcelona 2020?
Our new report based on a study with 1,380 people shares five lessons from the caregiver experience that illuminate key considerations surrounding effective caregiver, and ultimately patient-centric, communications.
The pharmaceutical industry recognizes that consumer behavior is a key to both better individual health outcomes and greater business success, and has created a wide range of programs to engage and support patients who are taking prescribed medication.
Forget patient-centric models that don't work. | In The Media
Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.
Centre of the Pharmaverse | In The Media
Nicky Walsby, MD UK PR at Syneos Health Communications talks about the opportunities digital brings for more patient-centric communications.
Boosting Trial Recruitment Through Patient Engagement | Perspectives
Improving clinical trial recruitment has long been a priority for pharma, but despite having a plethora of new innovations at their disposal, along with a sincere commitment to patient centricity, the industry still struggles to get patients engaged with trials.
As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF.
Understanding and Addressing the Unique Needs of Caregivers | Perspectives
Yet, even as life sciences companies focus on patient centricity, caregivers have often been left out of the conversation.
Six Ways Artificial Intelligence is Impacting Patients | In The Media
In this article from eyeforpharma's Trends in Patient Centricity magazine, A.
Industry’s increased focus on patient-centricity is leading to a breakdown of silos across the healthcare sector.
Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.
15 Pharma Trends for 2020 | In The Media
Real World Evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialization in 2020.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
Live from EFP ‘18: Cheryl MacDiarmid, GSK’s US Respiratory Business Head, shared a glimpse into why and how her organization is so dedicated to the COPD patients they serve.
Kathleen Starr, PhD, Managing Director of Behavioral Insights, part of inVentiv Health Communications talks about Social Centricity in this article published on PM360.com.
Earlier this year, Wego Health launched a new platform that connects patients with healthcare entities with one goal: connect the patient’s experience with said entity to the patient’s social networks.
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
The INC Research/inVentiv Health Podcast: Social Centricity | In The Media
Host Jeff Stewart talks with Kathleen Starr, Managing Director of the Behavioral Insights group at INC Research/inVentiv Health.
The Innovation Gap | Blog
Paul Simms, Chairman of eyeforpharma kicked off his annual conference with a call to arms: We have an innovation gap.
This article from the October 2018 issue of PharmaVOICE discusses how pharmaceutical companies are shifting their mindset away from simply selling to physicians and toward serving the patient.
Here are a few of our favorite quotes from the big stage and the patient feedback panel.
Don Dizon of Brown University medical school on a Medscape News panel that challenged many of the ways doctors talk about patients.
Latest report highlights 5 lessons on reaching caregivers and patients with relevant and resonant messaging.
Syneos Health conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies.
A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?
Telling Stories | Blog
A post on my Twitter feed tells me that it’s National Storytelling Week in the UK right now, and points me towards an analysis of leading UK companies conducted by content agency Insight Agents.
Top 10 Posts of 2017 | Blog
Join us in celebrating our best ofs, tops and faves in this list of the top 10 posts of 2017.