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A CREATIVE'S TOP 5 GUIDE TO INSPIRE MORE SOCIAL-CENTRIC WORK | Perspectives
With a room full of world-class creatives at Cannes, we explored the hallmarks of social-centric programs and how good creative must work within each person’s social system.
Live From Lions Health: In healthcare, we talk a lot about adherence.
The INC Research/inVentiv Health Podcast: Social Centricity | In The Media
Host Jeff Stewart talks with Kathleen Starr, Managing Director of the Behavioral Insights group at INC Research/inVentiv Health.
The pharmaceutical industry recognizes that consumer behavior is a key to both better individual health outcomes and greater business success, and has created a wide range of programs to engage and support patients who are taking prescribed medication.
Let's talk social centricity, say researchers | In The Media
Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.
FiercePharma recapped the social media buzz and highlights from Cannes Lions Health this past weekend, including inVentiv Health Communications' presentation on social centricity.
Kathleen Starr, PhD, Managing Director of Behavioral Insights, part of inVentiv Health Communications talks about Social Centricity in this article published on PM360.com.
Beyond Patient Centricity | Perspectives
Patient-centricity is an individualistic approach.
As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF.
Earlier this year, Wego Health launched a new platform that connects patients with healthcare entities with one goal: connect the patient’s experience with said entity to the patient’s social networks.
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
Some of topics covered today included The Golden Age of Data Analytics, Enriching Healthcare Through Virtual Reality, and Leveraging Patient Influencers to Improve Disease Management.
Top 10 Posts of 2017 | Blog
Join us in celebrating our best ofs, tops and faves in this list of the top 10 posts of 2017.
Parkinson’s patients slowly loose their fine motor skills which diminishes their daily lives and has created a stigma causing embarrassment and harassment.
The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
CANCERCON is the experience that you never knew you needed because who the hell thinks about cancer when you’re not eighty years old?
Mobile healthcare apps are revolutionizing the way people approach their health... but are they the be all end all?
Live From Lions Health: This is the fourth year Cannes has hosted a special conference and award show focused on health and life-changing creativity.
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.
Trend: Still Don't Get It | Blog
Informed consent in healthcare is easily understood, right?
Anjali Trasy, the Global Head, of Patient Engagement Strategy at Sanofi asked has patient engagement come of age?
Health care was a central part of the discussion at this year’s Facebook F8.
Concepts shape the way we see the world.
Live From Lions Health: In this era of acceleration, everyone wants more ideas faster.
Lately, there is incredible buzz around voice-driven technology and experiences.
Happy Monday readers!
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Lions Health 2017 Takeaways | In The Media
Kathleen Starr, PhD, Managing Director of Behavioral Insights, and Susan Perlbachs, EVP, Executive Director, GSW-NY, respond for a MedAdNews article on Lions Health takeaways.