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Sinead Murphy, our Creative Director in UK, contributes in this PMLiVE about creativity in pharma.
We asked Syneos Health Communications creative leads about the role of bravery in creative expression.
Are healthcare creativity awards second-class citizens to other creativity awards?
We should approach creative brand expression with this in mind, prioritizing clarity in order to remove unnecessary friction around behavior change.
For this series, we are focusing on what it takes for creative work to inspire behavior change, which is even more critical when trying to get someone to do something for their benefit.
Justin Holloway, Head of Client Strategy, Communications Europe at Syneos Health, joins Chris Ross at PMLiVE to explore the value, the art and the much-rumored death of creativity within the pharma industry.
A CREATIVE'S TOP 5 GUIDE TO INSPIRE MORE SOCIAL-CENTRIC WORK | Perspectives
With a room full of world-class creatives at Cannes, we explored the hallmarks of social-centric programs and how good creative must work within each person’s social system.
Senior Leaders Bring Decades of Creative, Brand and Strategy Experience
MM&M sits down with GSW's "creative superheroes" for an honest discussion around creativity.
According to PMLiVE's list of Top 40 Creative Healthcare Agencies, we are among the Top 3.
Experiments in creativity | Blog
Live from Cannes Lions: Can you joke about death?
Agency Continues to Add Top Talent to Support Clients’ Expanding Creative Needs
The Ultimate Creative Act | Blog
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society.
A brief history of inspiring work from past Lions Health Festivals and a sneak peak at what we’re watching for this year.
Agency Continues to Add Top Talent to Support Expanding Client Roster and Key Client Offerings
The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers.
Live From Lions Health: The hardest thing to do is to change human behavior.
Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?
If you work in the ad industry, you probably know that Cannes Lions is the world’s biggest celebration of creativity in communications.
See how creativity is reshaping highly regulated environments and changing behaviors.
Senior Leaders Bring Added Depth to Market Access, Scientific and Medical, and Creative Capabilities
All our favorite short-listed creative, memorable quotes, can’t-miss data points, and individual talks are right here.
One of the common themes at the 2019 Cannes Lions Health was how to humanize the relationships between healthcare professionals and companies.
The Wellness of Healthcare Advertising | In The Media
It is an exciting time to be in healthcare communications: creative and technology are closer than ever, lives are changing and health improving for patients worldwide.
Not just on the wall, but on the short list for creativity.
DPE15: You're All Underdogs | Blog
Not known for its creativity.
Why a focus on healthcare is important? | In The Media
MM&M interviewed GSW’s Sonja Foster-Storch, President, North America, and Michael Austin, Managing Director, Creative and Technology, on why a focus on healthcare is important.
Lions Health 2019 Takeaways: Up to My Eyes in (Great) Work | In The Media
Sinéad Murphy, Creative Director at Syneos Health, shares takeaways from her experience judging at this year’s Cannes Lions Health.
Two Key Questions About HCP Engagement and Education in 2020 | In The Media
Sam Cannizzaro, EVP, Executive Creative Director at GSW, a Syneos Health company, talks about HCP engagement strategies involving online conversations and social networks/circles in this PM360 article.
Woman of the Week Podcast with Astrid DeFries-Lansing | In The Media
Astrid DeFries-Lansing, EVP, Executive Creative Director, GSW, powered by Syneos Health, chats with PharmaVOICE about her approach to creating campaigns that speak to human truths and resonate with audiences.