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#1

Is Predictive Analytics Pharma's Answer to the ‘Lean Startup' Method? | Blog

The ‘Lean Startup’ method is in… and not just for Silicon Valley.

#2

Your patient may also like… | Blog

Predictive analytics.

#3

Marketing and Sales Tactics that Need to Be Retired | In The Media

Patrick Richard, Managing Director of Data Science, talks to PM360 about how channels within marketing are constantly evolving, the future of marketing and how predictive analytics plays a role in it.

#4

A Fox in Hedgehog's Clothing: How Pharma Marketers Can Go Big with Confidence | Blog

Here's how predictive analytics can help.

#5

TRENDING 2017: THE INDUSTRIAL INTERNET | In The Media

Richard, what stands out is the ability to leverage data-rich platforms and a predictive analytics approach to create experiences with more precision.

#6

2017 TRENDS: FROM GSW AND SYNEOS HEALTH COMMUNICATIONS | Perspectives

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels.

#7

2017 Trend Reports are Here! | Blog

Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels.

#8

FREEDOM TO FAIL: A WORKBOOK TO HELP YOU BUILD A PLAN TO INNOVATE AND OPTIMIZE YOUR MARKETING | Perspectives

More than 8 out of 10 pharmaceutical marketers agree that innovation is imperative to reaching their business goals, yet none of them strongly agree that they know on which touchpoints, channels or customer experiences to focus change.

#9

Data Science & Analytics | Shared-accelerator

Data Science & Analytics

#10

inVentiv Health partners with Concentric in bid for better predictive marketing | In The Media

This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.

#11

2018 Commercial Trends | Perspectives

Rewired commercial model evolving from every point of influence in health and healthcare

#12

inVentiv Health Communications and Concentric, Inc. | In The Media

inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.

#13

From Instinct to Evidence | Blog

I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.

#14

Help wanted: Healthcare marketers | Blog

In Gartner’s Hype Cycle terms (see graph below), Telehealth has journeyed over the peak of inflated expectations, through the trough of disillusionment, and is now heading up the slope of enlightenment toward the plateau of productivity.

#15

Rideshare For Healthcare | Blog

Uber and Lyft both recently announced new ventures in the healthcare space.

#16

Special Report: Data and Analytics | Blog

HXP recently attended the National Forum on Data and Analytics in Washington, D.C.

#17

Creating a Culture of Measurement | Blog

David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.

#18

The Rise of Relevance Marketing | Blog

In many ways, our innovation practice is grounded in the concept of constant change.

#19

EyeForPharma 2017: All the Highlights | Blog

I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the HCPs involved in their care.

#20

Connecting People and Healthcare: The Inspiration of SXSW | Blog

Add in a ton of new technologies, data, predictive modeling, and platforms–and it can be downright overwhelming.

#21

DATA-DRIVEN EXPECTATIONS | Perspectives

Major disrupters in the pharmaceutical industry have put the spotlight on quantifying value and measuring impact.