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FiercePharma: Who's Best at Connecting with "The Worried Well" | Blog

Recently, I had the chance to sit down with FiercePharma to discuss some of our findings.


Live from Lions Health: Reputation, innovation, big data and a whole lot of gossip | In The Media

FiercePharma recapped the social media buzz and highlights from Cannes Lions Health this past weekend, including inVentiv Health Communications' presentation on social centricity.


inVentiv Health partners with Concentric in bid for better predictive marketing | In The Media

This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.


Lions Health, Day 2: Fear factors, pharma humor and how can we win next year? | In The Media

Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, comments in this FiercePharma article about how she is excited to see "pharma continue to experiment with its emerging humorous voice".


Give it to us straight, doctors tell pharma advertisers—but being funny is OK, too | In The Media

This FiercePharma article talks about a survey of primary care physicians by GSW, a Syneos Health company and the Harris Poll that revealed 76% of doctors prefer simple language in advertising.


Tech Connection: To Reach Patients, Pharma Adds AI, Machine Learning and More to Its Digital Toolbox | In The Media

Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, says it's more like "person-level relevance" - read more in FiercePharma.


Remember the Caregivers: Thanks to Aging Boomers, They're Pharma's Next Key Demographic | In The Media

Check out this FiercePharma article where Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, elaborates on the opportunity for pharma to do a better job of interacting with a very powerful healthcare advocate: caregivers.


Expect more transparency around pharma's advocacy group partnerships in 2019 | In The Media

FiercePharma recaps, pulling insights from a Syneos Health Communications blog post by advocacy specialist Keri McDonough.


Which trends will impact pharma marketers in 2018? | In The Media

Leigh Householder, Managing Director of Innovation, is featured in the FiercePharma article talking about trends that will impact pharma marketers in 2018.


Trends for pharma in 2019? | In The Media

This article from FiercePharma talks about the release of 2019 Health Trend Ten eBook by Syneos Health, which outlines critical shifts impacting drug development and commercialization.


Pharma and AI: Help doctors with AI assistants but don’t try to replace them | In The Media

This FiercePharma article highlights our new AI research where we surveyed approx. 800 European and American patients in 3 disease areas – atrial fibrillation, Type 2 diabetes, breast cancer – and approx. 200 caregivers for people with Parkinson’s disease.


New drugs, new money: Surge in cancer DTC ads follows wave of I-O debuts | In The Media

There's been a spike in oncology DTC advertising in recent years, thanks to new drugs and mechanisms of action – and Syneos Health™ has the research to prove it.


Looking Back at Lions Health: Fighting for Great Creative, New Ad Formats, More Competitors | In The Media

One of the common themes at the 2019 Cannes Lions Health was how to humanize the relationships between healthcare professionals and companies.


Forget patient-centric models that don't work. | In The Media

Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.


Creativity and pharma meet in Cannes as marketers head to 4th Lions Health festival | In The Media

The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers.


Fors Marsh Group Selected by HHS to Build $250 Million Public Coronavirus Campaign | Blog

The Department of Health and Human Services (HHS) has selected the Fors Marsh Group to handle the new $250 million coronavirus campaign.


Jazz Pharmaceuticals Creates New Education Center for Rare Cancer Patients | Blog

A new unbranded disease campaign Find the Right Fit launched by Jazz Pharmaceuticals seeks to support rare disease patients with myelodysplastic syndrome (MDS) and secondary acute myeloid leukemia (sAML) as they move throughout their diagnosis and treatment journey.


Pfizer Launches New Metastatic Breast Cancer Streaming Radio Campaign “Find Your MBC Voice” | Blog

Pfizer releases a new one of a kind radio service to share exclusive content about metastatic breast cancer through their new unbranded campaign “Find your MBC voice”.


Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.


Biohaven Launch on Track in Spite of Everything | Blog

The FDA approved Biohaven Pharmaceuticals’ migraine therapy, Nurtec, last month, just before the COVID-19 pandemic sent people the world over into lockdown.


Betting Big on | Blog

This month, Janssen launched, aiming to create an online destination for all things oncology.


Democracy Disruption in 2018: The Rise of the Empowered Patient | Perspectives

We’ve pulled together for you all our best thinking on 2018 trends, artificial intelligence and driving forward healthcare democracy.


Medical-Science Moments by Dr. | Blog

This edition of Medical Science Moments features research and other news on: CRISPR gene editing to treat human diseases; New approvals for CAR-T cell therapies; Stem cell therapy for heart failure


Medical-Science Moments by Dr. | Blog

This edition of Medical-Science Moments includes: FDA’s recent crackdown on dietary supplements, J&J leadership on drug pricing disclosure and human microbiome research.