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Read how one brand captured the hearts of fans with bite-sized digestible content on Twitter over a sensitive topic.
AstraZeneca has been investing in supporting people via social media for 6 years.
Periscope (a Twitter company) allows users to view the world through another person’s eyes.
In fact, most of them, including Kik, GroupMe, Twitter, and Slack already have a slight in – but one brand is poised to make a big move.
Telling Stories | Blog
A post on my Twitter feed tells me that it’s National Storytelling Week in the UK right now, and points me towards an analysis of leading UK companies conducted by content agency Insight Agents.
Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.
As many of us are in the throws of planning and executing trade shows in the coming months, I thought this study from Freeman XP might come in handy.
In 2014, the FDA mandated that a prescription drug’s benefit and risk information had to appear in its entirety when promoting via social media channels.
The #1 Thing We Do Online? | Blog
Social media is now the #1 thing we do online.
The overlooked heroes in healthcare are often clinical trial participants.
Equifax’s CEO resigned, politics got personal (well, at least email accounts did) and grassroots efforts began to materialize in support of Puerto Rico following the devastating effects of Hurricane Maria.
Wendy Balter, President, Cadent Medical Communications weighs in on the emerging importance of Connected Opinion Leaders for Medical Marketing & Media.
The Disappearing Data Stream | Blog
Whether you know it or not, our data is being used and implemented into decisions that will improve our everyday lives—from traffic monitoring to population health.
2019 Health Trend Ten | Perspectives
In today’s dynamic landscape, life science leaders don’t need more data; they need decision-driving insights to be able to act and invest with confidence.
You’re a pharma brand sitting in between your two biggest competitors.
In an age of increasingly accountable marketing, there’s a continuing focus on making this spend as effective as possible, and we see two trends in the way that organisations are approaching their meeting investments.
The Web is littered with examples of the public decrying corporate missteps.
Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support.
Stories are powerful.
2017 marked the 30th year of SXSW.
One of our favorite collaborators is Kelly Macaulay – she’s an architect of brand experience with GSW, but has also build social strategies with a top-five digital firm and pulled some serious heart strings at American Greetings.
This week, the Digital & Social Strategy Team traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Designer Bacteria | Blog
ould you ingest genetically modified (GM) e.coli to help cure a disease?
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.
Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace.
The Digital & Social Strategy team is back at Digital Pharma East for Day 2.
As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF.
Things are changing… fast.
COVID-19 has accelerated the rate at which we’re seeing change happening around us.
Becoming an Activist? | Blog
Activism is in… at least for brands.