Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences. Healthcare marketers can use trends to challenge how they go to market and to continually innovate every aspect of what they provide to consumers.
Read ArticleChristie Anbar, Managing Director of Chamberlain Healthcare PR, Syneos Health, participated in a recent MM&M TrendTalks roundtable focused on “spend and trends” in the areas of healthcare professional (HCP), patient and payer marketing.
Read ArticleOver 2017, Artificial Intelligence became a mainstream topic of conversation, with industry, investors and the media discussing its possible impact on all areas of our personal and professional lives.
Download ReportReport May 2, 2016
Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation.
Report January 1, 2016
Shifts in how brands are earning time, attention and loyalty
Report January 1, 2016
Expectations created by media, peers and entertainment
Report January 1, 2016
New realities in accessing, giving and receiving healthcare
Report January 1, 2016
Rewired commercial model evolving from every point of influence in health and healthcare
Report November 2, 2015
An AI wave is poised to transform healthcare with examples ranging from supercomputers identifying hard-to-diagnose cancers; robots assisting surgeons with complex procedures; and chatbot therapists supporting patients with cognitive behavioural therapy.
Report November 1, 2015
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences. Healthcare marketers can use trends to challenge how they go to market and to continually innovate every aspect of what they provide to consumers.
Report January 14, 2015
We’ve pulled together for you all our best thinking on 2018 trends, artificial intelligence and driving forward healthcare democracy.
Report January 1, 2015
Behavior changes influenced by technology, tools and devices
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