2020 Health Trends
The Biggest Shifts Changing Lives and Life Sciences
READ MOREDrug developers and regulators are expanding the use of real world evidence to design, test and review rare disease treatments. But market access challenges persist as payers in the U.S. and Europe continue to express doubts. Our new survey sheds light on the perception gap.
Download ReportTranslating caregiver insights into marketing action. Part of our Caregiver Insights Series.
Download ReportReport November 28, 2018
After surveying 515 American consumers to understand how they are engaging with their healthcare, we uncovered the presence of two health mindsets: invested individualists and disaffected communitarians. Read more in our latest report.
Report November 27, 2018
In today’s dynamic landscape, life science leaders don’t need more data; they need decision-driving insights to be able to act and invest with confidence. The 2019 Health Trend Ten from Syneos Health dives deep into challenges and opportunities in the year ahead.
Report October 31, 2018
In our increasingly digital world, it was only a matter of time before search and social marketing would start to take on an important role in clinical trial patient recruitment.
Report October 22, 2018
Clinical educators can help empower the patient to make their own informed healthcare choices.
Report October 22, 2018
Caregivers are an integral part of care teams and are involved in everything from medication choices to adherence strategies. Yet, even as life sciences companies focus on patient centricity, caregivers have often been left out of the conversation.
Report October 15, 2018
Increasingly, search and social marketing have taken on an important role in clinical trial patient recruitment. In September 2018, we surveyed 432 potential clinical trial participants in the United States.
Report July 30, 2018
Decision-making increasingly relies on data, which comes at us with such overwhelming velocity, and in such volume, that we can’t comprehend it without some layer of abstraction, such as a visual one.
Report July 10, 2018
Keri McDonough, our communications and advocacy relations strategist, lays out our top 10 recommendations for meaningful patient advocacy group engagement on the runway to launch and beyond.
Report June 19, 2018
Chamberlain Healthcare PR, a Syneos Health company, lays out five key insights on how to break through the clutter at ASCO.
Report June 12, 2018
We surveyed 150 European and American patients with breast cancer to better understand their perspectives about the potential role of AI in healthcare.
Report June 7, 2018
We’ve pulled together for you all our best thinking from our Reputation & Risk Management team - comprised of healthcare communicators, policy-shapers and crisis response specialists.
Report June 4, 2018
Key Factors Shaping the U.S. Market Landscape for Rare Diseases
Report May 8, 2018
Christie Anbar, Managing Director of Chamberlain Healthcare PR, Syneos Health, participated in a recent MM&M TrendTalks roundtable focused on “spend and trends” in the areas of healthcare professional (HCP), patient and payer marketing.
Report April 26, 2018
Curious how the Institute for Clinical and Economic Review works?
Report February 21, 2018
Since Stanley Kubrick's 2001: A Space Odyssey introduced the prospect of Artificial Intelligence (AI) with the spaceship computer system HAL, the world has had a rollercoaster relationship with the idea - from hope to hype, and everywhere in between.
Report January 29, 2018
Over 2017, Artificial Intelligence became a mainstream topic of conversation, with industry, investors and the media discussing its possible impact on all areas of our personal and professional lives.
Report January 2, 2018
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences. Healthcare marketers can use trends to challenge how they go to market and to continually innovate every aspect of what they provide to consumers.
Report January 2, 2018
Shifts in how brands are earning time, attention and loyalty
Report January 2, 2018
Expectations created by media, peers and entertainment
Report January 2, 2018
New realities in accessing, giving and receiving healthcare
Report January 2, 2018
Behavior changes influenced by technology, tools and devices
Report January 2, 2018
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences. Healthcare marketers can use trends to challenge how they go to market and to continually innovate every aspect of what they provide to consumers.
Report January 2, 2018
Rewired commercial model evolving from every point of influence in health and healthcare
Report December 27, 2017
Health insurers have raised challenging questions about how drugs for rare diseases are defined, regulated, and priced in the U.S. market. To learn more...
Report December 22, 2017
A recent survey of pharmaceutical execs found that 84% believe that innovation is imperative to reaching their business goals but 0% strongly agree they know where to start.
Report September 12, 2017
There has never been a better time to talk about Voice. Last year, Gartner predicted that by 2020 the average person would be having more conversations with virtual bots and assistants than with their spouse.
Report August 10, 2017
Our PR Group is just back from Strengthening Patient Advocacy Relations Conference where Meg Alexander, Head, Reputation & Risk Management & Chris Iafolla, Head, Digital & Social Strategy, presented “Worlds Colliding: When Patient Activism Meets Pharma’s Digital Channels".
Report June 15, 2017
With a room full of world-class creatives at Cannes, we explored the hallmarks of social-centric programs and how good creative must work within each person’s social system.
Report June 6, 2017
In more than 15 hours of interviews, executives at managed care organizations covering more than 59 million lives talked about issues that are top of mind for mental health patients, including medication access and psychiatric care.
Report May 17, 2017
Patient-centricity is an individualistic approach. But, in real life, individual behavior is strongly influenced by context. By highlighting the social influences that impact patient behavior, we can identify forces that directly conflict with behavior we want to promote.
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