The COVID-19 (coronavirus) outbreak continues to grow worldwide – recently declared by the World Health Organization as a global pandemic – with widespread personal, medical, and business implications.
ListenCommunities across the world are facing unprecedented times with a global pandemic affecting over 100+ countries. COVID-19 has created uncertainty, unparalleled business disruptions and shaken up the global workforce.
Read ArticleVirtual delivery requires you to rethink your content and approaches. Through the many successful online meetings we’ve run, we’ve learned how to help make your virtual meeting a success.
READ MOREReport May 6, 2019
All signs point to a breakthrough year for digital therapeutics. With the market poised to hit half a billion U.S. dollars by 2021, the industry is approaching an inflection point. Read our new report - How Digital Therapeutics Developers Can Satisfy Diverse Stakeholder Need
Report April 18, 2019
Amy Hutnik, Chief Growth and Transformation Officer for Syneos Health Communications, discusses how communications intelligence and channels have evolved with the availability of data.
Report April 15, 2019
Agile work models and design thinking have sped up innovation in IT, manufacturing and retail. Now, the movement is transforming life sciences.
Report March 13, 2019
Healthcare complexity is reshaping the very nature of field teams. In our latest guide, Field Force Forecast, we lay out why our field force needs to transition from a focus on selling to a focus on removing hurdles. Download to learn more.
Report February 11, 2019
The Harris Poll conducted an online survey among 302 Primary Care Physicians in the U.S. on behalf of GSW, a Syneos Health company. The research revealed that 76% of doctors prefer simple language in advertising. Download the full survey results to learn more.
Report February 6, 2019
Learn how to co-create with your customers to uncover better real world solutions in advisory boards.
Report January 30, 2019
We identified 40 microstrategies brands are using today to connect with people in innovative and unexpected ways.
Report January 8, 2019
What healthcare stakeholders should think about when it comes to DTx partnerships and how DTx developers can satisfy diverse stakeholder needs.
Report December 17, 2018
It’s just one word. But it carries the weight of over 43 million people, about a quarter which spends 41 hours or more per week providing care for loved ones with medical conditions.
Report November 28, 2018
Latest report highlights 5 lessons on reaching caregivers and patients with relevant and resonant messaging.
Report November 28, 2018
After surveying 515 American consumers to understand how they are engaging with their healthcare, we uncovered the presence of two health mindsets: invested individualists and disaffected communitarians. Read more in our latest report.
Report November 27, 2018
In today’s dynamic landscape, life science leaders don’t need more data; they need decision-driving insights to be able to act and invest with confidence. The 2019 Health Trend Ten from Syneos Health dives deep into challenges and opportunities in the year ahead.
Report October 31, 2018
In our increasingly digital world, it was only a matter of time before search and social marketing would start to take on an important role in clinical trial patient recruitment.
Report October 22, 2018
Clinical educators can help empower the patient to make their own informed healthcare choices.
Report October 22, 2018
Caregivers are an integral part of care teams and are involved in everything from medication choices to adherence strategies. Yet, even as life sciences companies focus on patient centricity, caregivers have often been left out of the conversation.
Report October 15, 2018
Increasingly, search and social marketing have taken on an important role in clinical trial patient recruitment. In September 2018, we surveyed 432 potential clinical trial participants in the United States.
Report July 30, 2018
Decision-making increasingly relies on data, which comes at us with such overwhelming velocity, and in such volume, that we can’t comprehend it without some layer of abstraction, such as a visual one.
Report July 10, 2018
Keri McDonough, our communications and advocacy relations strategist, lays out our top 10 recommendations for meaningful patient advocacy group engagement on the runway to launch and beyond.
Report June 19, 2018
Chamberlain Healthcare PR, a Syneos Health company, lays out five key insights on how to break through the clutter at ASCO.
Report June 12, 2018
We surveyed 150 European and American patients with breast cancer to better understand their perspectives about the potential role of AI in healthcare.
Report June 7, 2018
We’ve pulled together for you all our best thinking from our Reputation & Risk Management team - comprised of healthcare communicators, policy-shapers and crisis response specialists.
Report June 4, 2018
Key Factors Shaping the U.S. Market Landscape for Rare Diseases
Report May 8, 2018
Christie Anbar, Managing Director of Chamberlain Healthcare PR, Syneos Health, participated in a recent MM&M TrendTalks roundtable focused on “spend and trends” in the areas of healthcare professional (HCP), patient and payer marketing.
Report April 26, 2018
Curious how the Institute for Clinical and Economic Review works?
Report February 21, 2018
Since Stanley Kubrick's 2001: A Space Odyssey introduced the prospect of Artificial Intelligence (AI) with the spaceship computer system HAL, the world has had a rollercoaster relationship with the idea - from hope to hype, and everywhere in between.
Report January 29, 2018
Over 2017, Artificial Intelligence became a mainstream topic of conversation, with industry, investors and the media discussing its possible impact on all areas of our personal and professional lives.
Report January 2, 2018
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences. Healthcare marketers can use trends to challenge how they go to market and to continually innovate every aspect of what they provide to consumers.
Report January 2, 2018
Shifts in how brands are earning time, attention and loyalty
Report January 2, 2018
Expectations created by media, peers and entertainment
Report January 2, 2018
New realities in accessing, giving and receiving healthcare
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