Year after year, you think it can't possibly be happening again already, but the five original and eight revised calendar invites don't lie: it's time for brand planning! What if there was a better way? At Syneos Health Communications, we think there is.
Read ArticleAll signs point to a breakthrough year for digital therapeutics. With the market poised to hit half a billion U.S. dollars by 2021, the industry is approaching an inflection point. Read our new report - How Digital Therapeutics Developers Can Satisfy Diverse Stakeholder Need
Download ReportAgile work models and design thinking have sped up innovation in IT, manufacturing and retail. Now, the movement is transforming life sciences.
Read ArticleReport December 22, 2017
A recent survey of pharmaceutical execs found that 84% believe that innovation is imperative to reaching their business goals but 0% strongly agree they know where to start.
Report September 12, 2017
There has never been a better time to talk about Voice. Last year, Gartner predicted that by 2020 the average person would be having more conversations with virtual bots and assistants than with their spouse.
Report August 10, 2017
Our PR Group is just back from Strengthening Patient Advocacy Relations Conference where Meg Alexander, Head, Reputation & Risk Management & Chris Iafolla, Head, Digital & Social Strategy, presented “Worlds Colliding: When Patient Activism Meets Pharma’s Digital Channels".
Report June 15, 2017
With a room full of world-class creatives at Cannes, we explored the hallmarks of social-centric programs and how good creative must work within each person’s social system.
Report June 6, 2017
In more than 15 hours of interviews, executives at managed care organizations covering more than 59 million lives talked about issues that are top of mind for mental health patients, including medication access and psychiatric care.
Report May 17, 2017
Patient-centricity is an individualistic approach. But, in real life, individual behavior is strongly influenced by context. By highlighting the social influences that impact patient behavior, we can identify forces that directly conflict with behavior we want to promote.
Report May 16, 2017
The pharmaceutical industry recognizes that consumer behavior is a key to both better individual health outcomes and greater business success, and has created a wide range of programs to engage and support patients who are taking prescribed medication.
Report May 15, 2017
More than 8 out of 10 pharmaceutical marketers agree that innovation is imperative to reaching their business goals, yet none of them strongly agree that they know on which touchpoints, channels or customer experiences to focus change.
Report May 13, 2017
Major disrupters in the pharmaceutical industry have put the spotlight on quantifying value and measuring impact. The appetite for innovation and change is strong. But the tolerance for risk is not. Business leaders want to understand the return on new investments...
Report May 13, 2017
As a source of human suffering, a barrier to workplace productivity, a burden on families and a driver of medical costs, mental illness amounts to an unparalleled public health crisis.
Report May 10, 2017
New research from GSW, Syneos Health PR Group and PALIO indicates that millennial physicians are redefining the patient-physician relationship.
Report May 9, 2017
At an ever-quickening pace, biopharmaceutical companies and patient advocacy groups are banding together to hasten development of new drugs for rare diseases.
Report May 8, 2017
Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in The New York Times, USA Today and other publications.
Report May 7, 2017
Social media offers incredible power to engage stakeholders, but also gives exposure to those who don’t agree with you or seek change. Companies must never be dissuaded from engagement with all audiences.
Report May 5, 2017
What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations–and the brands already meeting them.
Report May 4, 2017
Noticing important shifts in the rules of engagement between industry and patient advocates, Syneos Health Public Relations Group conducted in-depth interviews with dozens of patient organizations in early 2015.
Report May 3, 2017
Dramatic changes in U.S. healthcare over the last few years have forced a rethinking of the partnerships pharmaceutical companies form with groups representing patients and families.
Report May 2, 2017
A recent study by Allidura Consumer, GSW and Harris Poll finds that adult millennials highly value happiness, but there appears to be a big tension between their aspirations for happiness–97% say it’s important–and the well-documented way millennials are currently living.
Report May 1, 2017
The Web is littered with examples of the public decrying corporate missteps. “You didn’t protect my baby.” “Why does your drink contain carcinogens?” “You’re denying cancer patients a life-saving drug!”
Report May 1, 2017
Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers
Report May 2, 2016
Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation.
Report January 1, 2016
Shifts in how brands are earning time, attention and loyalty
Report January 1, 2016
Expectations created by media, peers and entertainment
Report January 1, 2016
New realities in accessing, giving and receiving healthcare
Report January 1, 2016
Rewired commercial model evolving from every point of influence in health and healthcare
Report November 2, 2015
An AI wave is poised to transform healthcare with examples ranging from supercomputers identifying hard-to-diagnose cancers; robots assisting surgeons with complex procedures; and chatbot therapists supporting patients with cognitive behavioural therapy.
Report November 1, 2015
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences. Healthcare marketers can use trends to challenge how they go to market and to continually innovate every aspect of what they provide to consumers.
Report January 14, 2015
We’ve pulled together for you all our best thinking on 2018 trends, artificial intelligence and driving forward healthcare democracy.
Report January 1, 2015
Behavior changes influenced by technology, tools and devices
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