In today’s dynamic landscape, life science leaders don’t need more data; they need decision-driving insights to be able to act and invest with confidence. The 2019 Health Trend Ten from Syneos Health dives deep into challenges and opportunities in the year ahead.
Read ArticleAfter surveying 515 American consumers to understand how they are engaging with their healthcare, we uncovered the presence of two health mindsets: invested individualists and disaffected communitarians. Read more in our latest report.
Read ArticleCaregivers are an integral part of care teams and are involved in everything from medication choices to adherence strategies. Yet, even as life sciences companies focus on patient centricity, caregivers have often been left out of the conversation.
Read ArticleReport May 10, 2017
New research from GSW, Syneos Health PR Group and PALIO indicates that millennial physicians are redefining the patient-physician relationship.
Report May 9, 2017
At an ever-quickening pace, biopharmaceutical companies and patient advocacy groups are banding together to hasten development of new drugs for rare diseases.
Report May 8, 2017
Since the fall of 2015, and against a backdrop of harsh media attention to pharmaceutical pricing, patient advocacy groups that form partnerships with pharma companies have received negative coverage in The New York Times, USA Today and other publications.
Report May 7, 2017
Social media offers incredible power to engage stakeholders, but also gives exposure to those who don’t agree with you or seek change. Companies must never be dissuaded from engagement with all audiences.
Report May 5, 2017
What do millennial adults want from healthcare? Research from GSW, Allidura and Harris Poll reveals their changing expectations–and the brands already meeting them.
Report May 4, 2017
Noticing important shifts in the rules of engagement between industry and patient advocates, Syneos Health Public Relations Group conducted in-depth interviews with dozens of patient organizations in early 2015.
Report May 3, 2017
Dramatic changes in U.S. healthcare over the last few years have forced a rethinking of the partnerships pharmaceutical companies form with groups representing patients and families.
Report May 2, 2017
A recent study by Allidura Consumer, GSW and Harris Poll finds that adult millennials highly value happiness, but there appears to be a big tension between their aspirations for happiness–97% say it’s important–and the well-documented way millennials are currently living.
Report May 1, 2017
Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers
Report May 1, 2017
The Web is littered with examples of the public decrying corporate missteps. “You didn’t protect my baby.” “Why does your drink contain carcinogens?” “You’re denying cancer patients a life-saving drug!”
Report May 2, 2016
Understanding how people’s expectations are changing allows companies to capture new market opportunities, take smart risks and spur innovation.
Report January 1, 2016
Shifts in how brands are earning time, attention and loyalty
Report January 1, 2016
Expectations created by media, peers and entertainment
Report January 1, 2016
New realities in accessing, giving and receiving healthcare
Report January 1, 2016
Rewired commercial model evolving from every point of influence in health and healthcare
Report November 2, 2015
An AI wave is poised to transform healthcare with examples ranging from supercomputers identifying hard-to-diagnose cancers; robots assisting surgeons with complex procedures; and chatbot therapists supporting patients with cognitive behavioural therapy.
Report November 1, 2015
Trends show us the latest customer expectations, and reveal data and clues about changing habits and preferences. Healthcare marketers can use trends to challenge how they go to market and to continually innovate every aspect of what they provide to consumers.
Report January 14, 2015
We’ve pulled together for you all our best thinking on 2018 trends, artificial intelligence and driving forward healthcare democracy.
Report January 1, 2015
Behavior changes influenced by technology, tools and devices
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