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In The Media

Featured Thought Leadership
  • Fierce Pharma Marketing Tees up Trends for 2021—and Big News, They're Not All COVID-19-Related

    In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”

    Read Article
  • Digital Video Takes Over as the New—and Cheaper—TV Advertising for Pharma

    “We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.

    Read Article
  • Syneos Health Communications Bolsters Value, Access and Public Affairs Offerings with Key Senior Hires

    Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy

    Read Article
  • Media July 18, 2017

    Social Media, Value and the Future of Healthcare Communications

    Julian Suchman, Digital & Social Strategy, inVentiv Health PR, takes a closer look at the new communication priorities required to thrive in the new value landscape.

  • Media July 12, 2017

    inVentiv Health partners with Concentric in bid for better predictive marketing

    This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.

  • Media July 12, 2017

    GSW, Biosector 2 Nominated in 2017 MM&M Awards

    inVentiv Health Communications agencies GSW and Biosector 2 are shortlisted for a total of 5 Medical Marketing & Media awards.

  • Media July 12, 2017

    inVentiv Health Communications Agencies Named to MM&M's Top 100 Healthcare Agencies List

    inVentiv Health Communications ad agencies GSW, PALIO and Navicor and the PR Group have been named to Medical Marketing & Media's Top 100 Healthcare Agencies list.

  • Media June 21, 2017

    Marketing Mashup: Client and Agency Do's and Don'ts

    PharmaVOICE interviewed five client-agency partnerships to share their stories on how they created the successful pairing.

  • Media June 20, 2017

    Creativity and pharma meet in Cannes as marketers head to 4th Lions Health festival

    The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers. Why is this festival so attractive to pharma?

  • Media June 19, 2017

    Forget patient-centric models that don't work. Let's talk social centricity, say researchers

    Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.

  • Media June 19, 2017

    Live from Lions Health: Reputation, innovation, big data and a whole lot of gossip

    FiercePharma recapped the social media buzz and highlights from Cannes Lions Health this past weekend, including inVentiv Health Communications' presentation on social centricity.

  • Media June 16, 2017

    inVentiv Health Communications and Concentric, Inc. Announce Exclusive Partnership for Market Simulation Technology

    inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.

  • Media May 17, 2017

    RARE RECRUITMENT

    Efforts to bring treatments to market for the approximately 7,000 rare diseases affecting more than 350 million people globally have been stepped up in recent years.

  • Media May 16, 2017

    NAVIGATING IN A NEW AGE OF POPULISM

    On first reflection, the word populist may conjure vague recollections from sophomore year American history class and images of Huey Long from cobweb-covered corners of the memory.

  • Media May 15, 2017

    SCIENCE NEWS COURTESY OF HOLLYWOOD'S A-LIST

    If anyone doubts that TV news shows know how to cover health, CNN’s recent report on breast cancer patient Chrissy Turner should settle the matter.

  • Media May 14, 2017

    WITH A STEEP LEARNING CURVE, AUTHORITIES FOCUS ZIKA COMMS ON PREGNANT WOMEN

    Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.

  • Media May 13, 2017

    THE ROLE OF COMMUNICATIONS IN HOME DIAGNOSTICS

    Visit some of the most popular websites selling do-it-yourself diagnostic kits for prostate cancer, and you’ll learn how to draw a blood sample at home, seal it in special packaging and send it off to a lab.

  • Media May 12, 2017

    PATIENT ASSISTANCE PROGRAMS: NEXT ISSUE TO PUT PHARMA IN THE PENALTY BOX?

    The time was 10 AM on the morning of April 18, 2016, when Michael Pearson, beleaguered CEO of Valeant Pharmaceuticals, sat down before the U.S. Senate Committee on Aging hearing titled: Valeant Pharmaceuticals’ Business Model.

  • Media May 11, 2017

    MM&M LEADERSHIP EXCHANGE: ENGAGING THE WORRIED WELL

    While plenty of resources have been devoted to studying millennial patients, far less is known about the likes and dislikes of millennial physicians.

  • Media May 10, 2017

    7 WAYS VIAGRA CHANGED HOW DRUGS ARE MARKETED

    When Pfizer launched Viagra in 1998, it did so with eyes wide open about the immediate impact the drug would have—on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles.

  • Media May 8, 2017

    PUSHBACK ON RARE DRUG PRICES: NOT SO RARE AFTER ALL

    There’s no doubt the “pricing crisis,” has taken a heavy toll on the reputation of the biopharmaceutical industry. The very industry that strives to improve and save peoples’ lives is at the center of a maelstrom of complaints about affordability and access to medicines.

  • Media May 7, 2017

    TRENDING 2017: THE INDUSTRIAL INTERNET

    The Industrial Internet is already having a profound impact on consumers today. For Mr. Richard, what stands out is the ability to leverage data-rich platforms and a predictive analytics approach to create experiences with more precision.

  • Media May 6, 2017

    COULD THIS WORK FOR PHARMA? INSPIRATION FROM OTHER INDUSTRIES

    Could this work for pharma? It is a question that any marketer in our industry should ask when they see a successful campaign from another industry.

  • Media May 5, 2017

    BIGGEST LESSONS LEARNED IN 2016

    With so many different options for platforms and various approaches to data management, the most difficult challenge of 2016 was getting data to work harder for pharma companies.

  • Media May 4, 2017

    JULIE ADRIAN JOINS INVENTIV HEALTH COMMUNICATIONS

    Healthcare advertising and communications group inVentiv Health Communications has appointed Julie Adrian as managing director for its European operations.

  • Media May 3, 2017

    EXPANDED ACCESS PROGRAMS REQUIRE COMPASSIONATE COMMUNICATIONS TO KEEP YOUR REPUTATION INTACT

    No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients.

  • Media May 2, 2017

    NEW EUROPEAN COMMS CHIEF AT INVENTIV OUTLINES TWO PRIORITIES FOR 2017

    "Patient engagement is very much one of our focus areas," Julie Adrian, managing director of European operations, said..

  • Media May 1, 2017

    TRUMP OR CLINTON? EITHER MAY LEAD TO BETTER MENTAL HEALTHCARE

    The Mental Health Parity and Addiction Equity Act of 2008 forged a legal framework to guarantee people with mental health conditions the same access to care and coverage as those with physical conditions or injuries.

  • Media February 27, 2017

    AVOID THE PRICE CRISIS

    Meg Alexander, Managing Director of our Reputation & Risk Management Practice, writes about how to avoid the price crisis in this article for PM360.

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