In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”
Read Article“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Read ArticleIntegrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness
Read ArticleMedia June 21, 2017
PharmaVOICE interviewed five client-agency partnerships to share their stories on how they created the successful pairing.
Media June 20, 2017
The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers. Why is this festival so attractive to pharma?
Media June 19, 2017
Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.
Media June 19, 2017
FiercePharma recapped the social media buzz and highlights from Cannes Lions Health this past weekend, including inVentiv Health Communications' presentation on social centricity.
Media June 16, 2017
inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.
Media May 17, 2017
Efforts to bring treatments to market for the approximately 7,000 rare diseases affecting more than 350 million people globally have been stepped up in recent years.
Media May 16, 2017
On first reflection, the word populist may conjure vague recollections from sophomore year American history class and images of Huey Long from cobweb-covered corners of the memory.
Media May 15, 2017
If anyone doubts that TV news shows know how to cover health, CNN’s recent report on breast cancer patient Chrissy Turner should settle the matter.
Media May 14, 2017
Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.
Media May 13, 2017
Visit some of the most popular websites selling do-it-yourself diagnostic kits for prostate cancer, and you’ll learn how to draw a blood sample at home, seal it in special packaging and send it off to a lab.
Media May 12, 2017
The time was 10 AM on the morning of April 18, 2016, when Michael Pearson, beleaguered CEO of Valeant Pharmaceuticals, sat down before the U.S. Senate Committee on Aging hearing titled: Valeant Pharmaceuticals’ Business Model.
Media May 11, 2017
While plenty of resources have been devoted to studying millennial patients, far less is known about the likes and dislikes of millennial physicians.
Media May 10, 2017
When Pfizer launched Viagra in 1998, it did so with eyes wide open about the immediate impact the drug would have—on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles.
Media May 8, 2017
There’s no doubt the “pricing crisis,” has taken a heavy toll on the reputation of the biopharmaceutical industry. The very industry that strives to improve and save peoples’ lives is at the center of a maelstrom of complaints about affordability and access to medicines.
Media May 7, 2017
The Industrial Internet is already having a profound impact on consumers today. For Mr. Richard, what stands out is the ability to leverage data-rich platforms and a predictive analytics approach to create experiences with more precision.
Media May 6, 2017
Could this work for pharma? It is a question that any marketer in our industry should ask when they see a successful campaign from another industry.
Media May 5, 2017
With so many different options for platforms and various approaches to data management, the most difficult challenge of 2016 was getting data to work harder for pharma companies.
Media May 4, 2017
Healthcare advertising and communications group inVentiv Health Communications has appointed Julie Adrian as managing director for its European operations.
Media May 3, 2017
No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients.
Media May 2, 2017
"Patient engagement is very much one of our focus areas," Julie Adrian, managing director of European operations, said..
Media May 1, 2017
The Mental Health Parity and Addiction Equity Act of 2008 forged a legal framework to guarantee people with mental health conditions the same access to care and coverage as those with physical conditions or injuries.
Media February 27, 2017
Meg Alexander, Managing Director of our Reputation & Risk Management Practice, writes about how to avoid the price crisis in this article for PM360.
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