Syneos Health Communications Launches New Global Media Agency - Evolvics
Predictive Omnichannel Strategies Drive Increased Engagement for Biopharmaceutical Companies
Read ArticlePredictive Omnichannel Strategies Drive Increased Engagement for Biopharmaceutical Companies
Read Article“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Read ArticleSeasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy
Read ArticleMedia September 4, 2024
Predictive Omnichannel Strategies Drive Increased Engagement for Biopharmaceutical Companies
Media September 21, 2022
Together, both companies will build scalable, purpose-built teams that partner across disciplines and geographies to accelerate customer performance.
Media July 8, 2022
How the agencies take a unique approach to client challenges and how their diversity of thinking enables them to excel in healthcare communications.
Media June 23, 2022
Syneos Health Communications – the portfolio of Syneos Health® agencies designed to deliver insights-driven integrated communications spanning advertising, public relations, patient advocacy, medical communications
Media April 4, 2022
Agency Continues to Add Top Talent to Support Clients’ Expanding Creative Needs
Media December 29, 2021
Astrid DeFries-Lansing, EVP, Executive Creative Director, GSW, powered by Syneos Health, chats with PharmaVOICE about her approach to creating campaigns that speak to human truths and resonate with audiences.
Media September 13, 2021
For more than 30 years, AnswerSuite has been fueling the biopharmaceutical industry with syndicated data and custom HCP insights that help deepen relationships and optimize the value of the total promotional mix.
Media August 11, 2021
Agency Continues to Add Top Talent to Support Expanding Client Roster and Key Client Offerings
Media July 29, 2021
In this MM+M article, Sam Cannizzaro, executive creative director at GSW (an industry leader in healthcare advertising powered by Syneos Health®), shares how today’s young adults seek information via crowdsourcing when it comes to healthcare.
Media July 7, 2021
Syneos Health Communications Drives Public Relations Group with Prominent Hires across Key Growth Offerings
Media July 2, 2021
Robust Group Amplifies Wide Scale Expertise with Three Strategic Hires
Media June 22, 2021
Hires Bolster Syneos Health Branding Agency’s Naming Capabilities & Brand Design Work
Media June 2, 2021
Executive Hire Bolsters Syneos Health Advertising Agency’s New York Operations
Media March 19, 2021
GSW continues to add top talent with deep strategic, therapeutic, marketing and technology expertise to support an expanding client roster
Media March 15, 2021
Senior Leaders Bring Decades of Creative, Brand and Strategy Experience
Media February 23, 2021
Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy
Media December 22, 2020
In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”
Media December 21, 2020
“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Media December 9, 2020
Check out this PharmaTimes article, where Alex Brock, European MD of Omnichannel and Digital at Syneos Health shares his thoughts on the role of digital in pharma.
Media November 18, 2020
Pharma sales is set to change forever. To keep afloat in the current climate, teams need to embrace flexibility and remember that traditional content won’t work in new contexts, say experts from Syneos Health.
Media October 22, 2020
Check out this EMG GOLD Podcast where Ian Dorrian, President Communications Europe at Syneos Health, shares his journey from pharmaceutical to the agency world, and touches upon topics including the impact of virtual communications on future product launches.
Media October 21, 2020
Integrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness
Media October 12, 2020
Executives in healthcare recognized the necessity of taking a position on diversity and inclusion during the recent protests for racial equity. Most organizations are eager to engage with and communicate on behalf of their employees and the communities they serve.
Media September 10, 2020
Meg Alexander, head of the reputation and risk management practice at Syneos Health, and Jeff Stewart, managing director at Syneos Health Consulting, teamed up with MM&M to discuss implications of COVID-19 and the upcoming US election on drug pricing.
Media August 26, 2020
Check out this PharmaVOICE WoW (Woman Of The Week) podcast, where Maria Tender, Head of Strategy - Communications at Syneos Health, describes how she unleashes talent to make health communications stand out.
Media August 19, 2020
What can pharma do to retain human connections in an increasingly digital world? Duncan Arbour at Syneos Health shares his hope for future marketing approaches - one that balances new digital techniques with behavioral science and humanity. Read more in EMG's GOLD Magazine.
Media June 9, 2020
An insightful PMLive article by Yvonne Ash (VP Learning Solutions) focusing on the evolving role of learning and development, and how to prepare for a new digital age in pharma.
Media May 19, 2020
Syneos Health Communications has ranked #2 in healthcare and in top 20 overall on the PRWeek UK Top 150 2020.
Media May 12, 2020
What are payers focused on during the COVID-19 pandemic? Adrian Garcia and Katherine Seay at Syneos Health share their thoughts with Med Ad News.
Media May 7, 2020
Sam Cannizzaro, EVP, Executive Creative Director at GSW, a Syneos Health company, talks about HCP engagement strategies involving online conversations and social networks/circles in this PM360 article.
Media May 4, 2020
Tim Pantello, President at Syneos Health Communications, shares his thoughts in the May 2020 PharmaVOICE magazine feature – Marketing in the Future.
Media May 4, 2020
In the "Marketing in a Crisis" eBook by MM&M, Scott Page of GSW, a Syneos Health company, says: “We are in this business of healthcare because it is a higher calling."
Media April 7, 2020
Adrian Garcia, SVP Managed Markets at GSW, a Syneos Health company, talks about price transparency and biosimilar interchangeability in this PM360 article.
Media March 10, 2020
Dr. Kathleen Starr at Syneos Health says in EMG GOLD magazine: "Behavioral Science reveals that a scarcity of motivation, cognitive resources, & social support puts natural limits on a person’s ability to consistently make short-term sacrifices for their long-term health."
Media February 17, 2020
Latest PMLive article features Thunicia Moodley (Senior Engagement Manager, Consulting) outlining the new strategic blueprint, from Syneos Health's 2020 Health Trends, and how development and commercialization of novel therapies and innovations will change in the next year.
Media February 13, 2020
Sabine Dettwiler (MD, Commercial Advisory Group, Syneos Health) discusses how companies can complete the journey to launch excellence and the importance of optimising resources in Chris Ross's latest PME magazine article.
Media January 29, 2020
Skye Hodson (Syneos One Asset Strategist at Syneos Health) joins John Pinching to discuss innovation in medtech, gadgets and digital advances in the latest issue of PharmaTimes magazine.
Media January 15, 2020
Taken from our 2020 Healthcare Trends Report, this article explores integrated commercial deployment in life sciences.
Media December 20, 2019
Check out this FiercePharma article where Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, elaborates on the opportunity for pharma to do a better job of interacting with a very powerful healthcare advocate: caregivers.
Media December 18, 2019
The word relationship is often used in regard to pharma’s emerging connections with patients, but should it be? Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, says it's more like "person-level relevance" - read more in FiercePharma.
Media December 16, 2019
Real World Evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialization in 2020. Read our perspective in pharmaphorum and get your copy of our Trends report at Trends.Health.
Media December 11, 2019
There’s a saying among journalists that twice is a coincidence, and three times is a trend. But what if you hear the same novel idea 10, 20 or 40 times from around the world? It’s probably safe to say that it’s not just a trend – it’s a crucial one.
Media December 11, 2019
David Bennett, VP Business Development Leader, Deployment Solutions at Syneos Health joins PharmaTimes to discuss the challenges for pharma sales forces in the past 20 years.
Media December 11, 2019
Justin Holloway, Head of Client Strategy, Communications Europe at Syneos Health, joins Chris Ross at PMLiVE to explore the value, the art and the much-rumored death of creativity within the pharma industry.
Media December 2, 2019
Behavioral science enables pharma to acquire a greater understanding of its consumers and how to better motivate them to change their behavior. Read about how to apply behavioral science to your marketing work in this PharmaVOICE article.
Media November 11, 2019
In this PRWeek/MM&M Health Influencer 50 feature, Jessica Birardi, Senior Influencer Strategist at Syneos Health shares: "For celebrities on social media, if I believe that they’re real, I’m all in. They immediately rise to the top of people worth paying attention to."
Media November 11, 2019
Federal Trade Commission has released a new guide: “Disclosures 101 for Social Media Influencers”. Check out what Steve Marino, our Managing Director, Digital has to say in this MM&M article.
Media October 29, 2019
In this PharmaTimes article, Duncan Arbour, SVP, Insight & Innovation at Syneos Health Communications, says: “The real unsung heroes of the pharmaceutical industry, and the most worthy of celebration, are indisputably (clinical) trial participants."
Media October 29, 2019
Artificial intelligence (AI) capabilities are informing content expectations. So, how can we use it to better understand our audiences and improve healthcare messaging? Read more in this PM360 article by Joe DeSalvo, VP of Marketing Analytics at GSW, a Syneos Health company.
Media October 22, 2019
What are the critical factors for commercial success in today's reality where biopharma faces increasing hurdles to access and tighter timelines?
Media October 15, 2019
A.J. Triano, SVP, Engagement Strategy, GSW, a Syneos Health company, believes that data science—the discipline and technologies available to query data—is a rapidly growing discipline among today’s marketers.
Media October 8, 2019
Effective value communications in an era increasingly defined by an increased attention to price.
Media October 3, 2019
How does Syneos Health Communications rank when it comes to creativity in the UK healthcare sector? According to PMLiVE's list of Top 40 Creative Healthcare Agencies, we are among the Top 3. Check us out on their Top 40 list.
Media September 25, 2019
With health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in the US, it’s vitally important that pharma companies start thinking about the value of their product early in development.
Media September 23, 2019
We won gold (Innovation: Creativity category) and bronze (effectiveness category for Congress, Meetings & Events) and Júlia Gáborová was highly commended in the Digital Project or Account Manager category.
Media September 17, 2019
In this PMLiVE article, Amit Dhir, our Insights Lead says: "With patients’ day-to-day behaviours, moods and emotions constantly changing, it’s only by understanding contextual factors that we’ll be able to design interventions that are nuanced, targeted and crucially used."
Media September 5, 2019
Congratulations to the powerhouse team behind the "I'm Right Here" campaign for St. Elizabeth's Healthcare, honored by the National Academy of Television Arts and Sciences - Ohio Valley.
Media August 22, 2019
Sinéad Murphy, Creative Director at Syneos Health, shares takeaways from her experience judging at this year’s Cannes Lions Health. Check it out in the August Med Ad News issue.
Media August 19, 2019
Keri McDonough, Patient Advocacy Lead at Syneos Health Communications, was featured in MedCity News discussing how CROs can highlight the practical and socioeconomic barriers to greater trial diversity.
Media August 19, 2019
Our CEO Alistair Macdonald was named to the PharmaVOICE 100 - an annual list of the 100 most inspiring leaders in the life sciences industry.
Media July 31, 2019
Kim Johnson, President at GSW, a Syneos Health Company, discusses some the key trends that will impact healthcare advertising, the role of transformative technology, and the core values that drive her and her teams to do good work.
Media July 17, 2019
GSW and Biosector 2 are shortlisted for 2019 MM&M Awards for our client work with Endo Pharmaceuticals and Novartis Oncology. For more about the award categories, check out MM&M website.
Media July 15, 2019
For pharma companies, the commercial landscape has transformed radically over the past five years. Drug prices are skyrocketing. Market access is of primary concern. Establishing a drug’s value story is paramount.
Media July 9, 2019
Syneos Health Communications (North America) ranked #2 on MM&M’s 2019 Top 100 Agencies list.
Media June 28, 2019
One of the common themes at the 2019 Cannes Lions Health was how to humanize the relationships between healthcare professionals and companies.
Media June 27, 2019
There’s something about a secret message that’s impossible to ignore. Here’s an Adweek article by our Managing Director of Insights and Innovation showcasing how we saw 2019 Cannes winners using this unexpected and new way of communication for the benefit of health.
Media June 21, 2019
Pharmaceutical Market Europe publishes a special feature on 25 women leaders in UK healthcare.
Media June 20, 2019
P&G and Thrive Global launched a new initiative at Cannes Lions Health designed to leverage behavioral science to help customers around the world live more sustainable lives. Read more in this Adweek article by our Managing Director of Insights and Innovation.
Media June 20, 2019
Duncan Arbour, SVP Innovation, Syneos Health Communications Europe, shares his thoughts on social media regulation and says that pharma’s ‘move slowly and take care’ approach to social media may not have been such a bad thing after all.
Media June 6, 2019
In this PharmaTimes article, Dan Spacie, President, Syneos Health Selling Solutions, Europe, comments about the changes in the pharma sales ecosystem.
Media June 6, 2019
Future commercial models will see radical reorganisation in the coming years.
Media June 3, 2019
Our experts crafted a checklist for Pharmaceutical Executive that can be used to determine if there’s hidden vitality left in aging oncology brands and inspire outside-of-the-box, often low-investment solutions to grow the bottom line.
Media June 3, 2019
Erwin De Cock, principal for real world and late phase development at Syneos Health, speaks to pharmaphorum at the eyeforpharma conference in Barcelona about our Biopharmaceutical Acceleration Model and the increasing importance of real-world evidence.
Media May 30, 2019
Patients are moving away from social media and seeking information on channels not typically associated with patient recruitment – forums. Learn more on this trend from Marie Emms and Rowena Kam in the Journal for Clinical Studies (page 50).
Media May 16, 2019
Carolyn Stephenson, our SVP, Director of Insights, shares her thoughts with PM360 regarding why we should lean on cognitive psychology to pinpoint and remove friction, freeing HCPs time to spend with patients.
Media May 16, 2019
Drug pricing regulation is on the horizon and it could affect everything from marketing to pipelines. Meg Alexander, our Head of Reputation & Risk Management, explains what's on the table and the potential implications.
Media May 16, 2019
Now is a great time for pharma marketers to embrace behavioral science. Discover why in a recent MM&M eBook featuring our resident behavioral scientist, Kathleen Starr, Ph.D.
Media May 1, 2019
What pressures are prompting changes in commercialization and in what ways do pharmaceutical companies need to change in order to keep up?
Media April 15, 2019
John Seay of our Managed Markets Communications team spoke with PM360 about proposed HHS changes and the impact they will have on rebates and pricing.
Media April 11, 2019
How can we use evidence-based strategies to make change a reality for our customers & the patients they serve? Michelle Keefe, President of Commercial Solutions at Syneos Health, elaborates in this Applied Clinical Trials article.
Media April 10, 2019
Adrian Garcia, SVP, Managed Markets at GSW, a Syneos Health company, shares his thoughts with Medical Marketing & Media (MM&M) on what strategies position brands for success
Media March 18, 2019
Nicky Walsby, MD PR UK, Syneos Health Communications, is featured in the latest edition of PRWeek UK Power Book 2019.
Media March 14, 2019
A commercial model built to deliver blockbuster drugs to the market is no longer effective – particularly for delivering therapies for complex disease states to smaller, more targeted patient populations and specialty providers.
Media March 12, 2019
Amanda Joly, EVP, Brand and Experience Strategy at GSW, a Syneos Health company, talks about the "Speak People approach" in this PM360 article.
Media March 4, 2019
In this PharmaVOICE article, Drew Beck, VP, Director of Innovation, Syneos Health Communications, talks about how healthcare brands can co-create with customers to uncover better real world solutions in advisory boards.
Media March 1, 2019
Some of healthcare's biggest challenges are based in counterintuitive patient behavior. Outsourcing-pharma.com article featuring Kathleen Starr, Managing Director, Behavioral Insights at Syneos Health, outlines how behavioral science can help address the issues.
Media February 26, 2019
PMLiVE's Gemma Jones interviews Nicky Walsby, Managing Director PR UK at Syneos Health Communications.
Media February 21, 2019
You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.
Media February 6, 2019
Why is healthcare one of the top industries seeing the greatest profit in artificial intelligence? Beyond its obvious benefit to drug discovery, what are the aspects of AI that are particularly useful to sales and marketing?
Media January 31, 2019
Leigh Householder, EVP/ Managing Director of Insights and Innovation at Syneos Health writes about the shift towards more personalised labels with the most impact on the right patient - taken from SyneosHealth 2019 Health Trend Ten.
Media January 31, 2019
Nicky Walsby, MD UK PR at Syneos Health Communications talks about the opportunities digital brings for more patient-centric communications.
Media January 31, 2019
Thunicia Moodley, Senior Engagement Manager, Syneos Health Consulting discusses key 2019 trends for pharma launches in this PMLiVE article.
Media January 18, 2019
This PMLiVE article focuses on four broad areas that pharma should consider to prepare best for launch.
Media January 18, 2019
In this PM360 article, Julian Suchman, Digital Strategist at Syneos Health, talks about why Facebook remains an effective channel for pharma marketers in 2019.
Media January 11, 2019
Duncan Arbour, SVP Innovation and Alex Brock, Head of Digital, both at Syneos Health Communications Europe, together with Skye Hodson, Engagement Manager, Syneos Health Consulting share some insights on where digital health technology is heading.
Media January 11, 2019
Syneos Health examines some of the key trends shaping industry launches in 2019 and beyond.
Media January 8, 2019
Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.
Media January 7, 2019
In this eyeforpharma article, David Thompson, SVP, Real World and Late Phase, at Syneos Health, says that pragmatic clinical trials (PCTs) will be a growth area in 2019.
Media January 7, 2019
Duncan Arbour, SVP Innovation, Syneos Health Communications Europe, spoke with PharmaPhorum about the Syneos Health Trends Ten report.
Media January 3, 2019
Dana Davis, strategist in the Reputation & Risk Management Practice at Syneos Health, talks about why pharmaceutical companies have not been targets of activist campaigns on social issues and lays out steps to prepare for activist campaigns.
Media January 3, 2019
This FiercePharma article talks about a survey of primary care physicians by GSW, a Syneos Health company and the Harris Poll that revealed 76% of doctors prefer simple language in advertising.
Media December 20, 2018
In 2018, pharma-advocacy partnerships made headlines for their incredible work but also caught heat over payments. FiercePharma recaps, pulling insights from a Syneos Health Communications blog post by advocacy specialist Keri McDonough.
Media December 17, 2018
Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and fellow 2018 Manny Award winners for the Healthcare Agency Roundtable highlighted in their December issue.
Media December 14, 2018
Syneos Health conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies.
Media December 6, 2018
Leigh Householder, EVP / Managing Director of Insights and Innovation at Syneos Health, writes about the uptake of diagnostic tools in this PMLiVE article.
Media November 28, 2018
eBook Provides Biopharma Decision Makers With What’s-Next Insights to Navigate Challenges and Capitalize on the Opportunities Ahead
Media November 27, 2018
This episode of the 2019 Health Trend Ten discusses key clinical trends that will impact the healthcare industry going into 2019.
Media November 27, 2018
The first of the two episodes on the 2019 Health Trend Ten discusses key commercial trends that will impact the healthcare industry going into 2019.
Media November 27, 2018
This article from FiercePharma talks about the release of 2019 Health Trend Ten eBook by Syneos Health, which outlines critical shifts impacting drug development and commercialization.
Media November 9, 2018
This PMLiVE article examines the complexities of human behaviour and what it means for developing behavioural change programmes.
Media October 26, 2018
Meredith Meilinger, VP of Operations at Cadent Medical Communications, a Syneos Health™ company writes about speaker bureaus in this PM360 article.
Media October 25, 2018
Marie Emms, Rowena Kam, and Michael Pearlman of Syneos Health discuss how social media can be used by patients with rare diseases and by those who recruit for rare disease clinical trials.
Media October 22, 2018
This PMLiVE article delves into why collaboration is the best way forward for pharma.
Media October 19, 2018
In autumn last year, we started researching our research paper Artificial Intelligence for Authentic Engagement, informed by a survey of over 1,000 patients and caregivers across the EU and United States. Read more in this PMLiVE article.
Media October 18, 2018
Our Digital & Social Strategy team was at Digital Pharma East. MM&M covers the presentation that highlighted our latest research as outlined in report, Content That Clicks: Effective Social Marketing for Clinical Trial Recruitment.
Media October 17, 2018
Syneos Health Communications, the network of advertising, public relations and medical communications agencies within Syneos Health(TM) (NASDAQ:SYNH), today announced new digital capabilities and talent.
Media October 17, 2018
Original Research to Be Presented at Digital Pharma East
Media October 11, 2018
Pharma has woken up to label optimization. Figuring out, in advance of your pivotal trial, what robust and compelling language you need in your label has become one of the most strategic issues in drug development.
Media October 10, 2018
This PMLiVE article delves into six things that employers can do to retain their best employees.
Media October 5, 2018
Jennifer Kielmeyer, GSW, recaps the DTxDM conference, that brought together more than 200 senior decision-makers from digital therapeutics companies, pharma, investors, payers, and healthcare providers.
Media October 5, 2018
The pharmaceutical and biotech world has a reputation problem, and the practice of using social media to engender trust among stakeholders has been beset by its own recent challenges, as those social channels too have now fallen under public scrutiny.
Media October 4, 2018
Wendy Balter, President, Cadent Medical Communications weighs in on the emerging importance of Connected Opinion Leaders for Medical Marketing & Media.
Media October 2, 2018
This article from the October 2018 issue of PharmaVOICE discusses how pharmaceutical companies are shifting their mindset away from simply selling to physicians and toward serving the patient.
Media October 1, 2018
Leslie Isenegger, Principal Strategist, Risk & Reputation Management, was quoted alongside industry experts about pricing strategies for up-and-coming, innovative medicines. Read it on PharmaVOICE.com.
Media September 21, 2018
Big Data in healthcare isn’t new. But one clear consequence is the enhanced ability to zoom in on the needs of disadvantaged communities and the social determinants of health...
Media September 4, 2018
Data visualization can bridge the gap between information and insight, but only if the particular visualization method chosen is properly matched to the person receiving the information.
Media September 3, 2018
This PharmaTimes article delves into why it is important to go global for the success of clinical trials.
Media August 30, 2018
MM&M sits down with GSW's "creative superheroes" for an honest discussion around creativity.
Media August 2, 2018
This PMLiVE article delves into how pharma can work to enhance its reputation.
Media July 31, 2018
How will the pharma marketing, educational and service model adapt in response to redefined value in immuno-oncology?
Media July 30, 2018
In this article from eyeforpharma's Trends in Patient Centricity magazine, A. J. Triano, our SVP Engagement Strategy and Duncan Arbour, our SVP Strategy, Innovation comment on AI in healthcare.
Media July 26, 2018
The 21st Century Cures Act was passed at the end of 2016 in an effort to accelerate the discovery, development and delivery of new therapies. But what's in it? And what does it mean for biopharma companies?
Media July 19, 2018
In this collaborative piece, Meg Alexander, Managing Director of our Reputation & Risk Management practice and Susan Suponcic, Managing Director of our Pricing and Market Access practice, highlight misalignments in perception that derail access to orphan drugs.
Media July 17, 2018
We are thrilled that Biosector 2, GSW Advertising and our Commercial Integration Communications team are short listed for the 2018 MM&M Awards!
Media July 17, 2018
MM&M interviewed GSW’s Sonja Foster-Storch, President, North America, and Michael Austin, Managing Director, Creative and Technology, on why a focus on healthcare is important.
Media July 17, 2018
Syneos Health Communications is yet again recognized among Medical, Marketing & Media’s Top 100 Healthcare Agencies list. Representing us this year are: GSW, Navicor, and our PR group.
Media July 2, 2018
In this Pharmafield article, Monique Martin and Doug Niven talk about the gradual but sustained increase in prices of new orphan drugs in Europe.
Media June 28, 2018
Sinead Murphy, our Creative Director in UK, contributes in this PMLiVE about creativity in pharma.
Media June 27, 2018
Leigh Householder, Managing Director of Insights and Innovation at Syneos HealthTM, highlights four campaigns where healthcare embraced humor. They were featured at this year’s Cannes Lions Health.
Media June 21, 2018
Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, comments in this FiercePharma article about how she is excited to see "pharma continue to experiment with its emerging humorous voice".
Media June 20, 2018
Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, talks about four themes and big new ideas that stood out at Cannes Lions Health that will continue to shape the future of healthcare marketing and add hope in people's lives.
Media June 19, 2018
There's been a spike in oncology DTC advertising in recent years, thanks to new drugs and mechanisms of action – and Syneos Health™ has the research to prove it.
Media June 14, 2018
In this PMLiVE article, Liam Mulvihill, HR Director of Syneos Health Europe Commercial Solutions, writes about how to engage with employees to create a sophisticated strategy.
Media June 11, 2018
Duncan Arbour, our SVP Innovation in Europe, talks about pharmaceutical and medical device companies transforming their Medical Affairs functions in this PMLiVE article.
Media June 11, 2018
Neel Patel, Managing Director and Sachin Purwar, Director at Syneos Health Consulting discuss the last ten years of dealmaking and take a look forward based on the results of our 10th annual Dealmakers' Intentions Study.
Media June 1, 2018
Syneos Health hosted Healthcare Businesswomen’s Association's (HBA) meeting for a roundtable of women healthcare leaders.
Media May 31, 2018
Lisa Stockman, President of the Communications business line at Syneos Health™, has been recognized in the “Spotlight on a Rising Star” series by Healthcare Businesswomen's Association (HBA).
Media May 31, 2018
In this PMLiVE article, Alex Brock, our head of digital in Europe, writes: “Technology is really an enabler. But, for the most part, whatever metrics you assign won’t necessarily be fundamentally driven by technology."
Media May 30, 2018
In this PM360 article, Jen Oleski, EVP, General Manager, GSW, a Syneos Health Company, shares her learnings about what not to do when working on brand launches.
Media May 30, 2018
Executive Creative Director at GSW, a Syneos Health company, recently sat down with Larry Dobrow, MM&M senior editor, to discuss GSW's response to the rapid pace of change in healthcare marketing.
Media May 25, 2018
Two of our very own from GSW, a Syneos HealthTM company, have been named to the 2018 PM360 Magazine ELITE 100 list
Media May 25, 2018
In this PM360 article, Michael Collinson, Global Digital Lead, Cadent Medical Communications, a Syneos Health Company, shared his thoughts on how to develop the right messaging and present it in a way that will make your content stand out from the clutter.
Media May 16, 2018
Marie Emms, Duncan Arbour and Alex Brock were interviewed by pharmaphorum’s Linda Banks in this article that talks about the current clinical trial model and how a mindset shift is needed in order to fix it.
Media May 14, 2018
In this video, A. J. Triano, SVP of Engagement Strategy for Syneos Health Communications, speaks with ConferenceInsider™ regarding how healthcare companies can create greater value by catering to the needs of the empowered patient.
Media May 4, 2018
What is the threshold of commercial spend needed to increase the odds of a successful product launch?
Media May 1, 2018
Aj Triano comments for PharmaVOICE on best practices for AI adoption, and its potential for use in drug discovery and pharmacovigilance.
Media May 1, 2018
Nicky Walsby, our managing director of PR in UK, talks about patient centricity in this PharmaTimes article.
Media May 1, 2018
Wendy Balter, Managing Director of Cadent Medical Communications, writes for PM360 about the evolution and important role of the "Connected Opinion Leader," or "COL."
Media April 23, 2018
In this PharmaTimes article, Duncan Arbour, our SVP innovation in Europe, talks about the need to include patient voice in the conversation around the nature of healthcare’s AI future.
Media April 18, 2018
Danielle Bedard, President, Managed Markets Communications, shared her thoughts in this sponsored article with STAT on what the CVS-Aetna and Cigna-Express Scripts mergers mean for the biopharma industry.
Media April 16, 2018
Adam Tilly, manager of brand strategy at Addison Whitney, a Syneos Health company, writes about the purpose of a brand in this PMLiVE article.
Media April 13, 2018
Syneos Health Communications team surveyed around 800 patients in three disease areas (atrial fibrillation, breast cancer, and Type 2 diabetes), as well as 200 Parkinson's disease caregivers. Check out this infographic displaying the results.
Media April 9, 2018
This PharmaTimes article talks about pharmaceutical industry's progress in the digital space.
Media March 29, 2018
Alex Brock, our head of digital in Europe, comments in this PMLiVE article about patient empowerment and the concept of Participatory Medicine.
Media March 28, 2018
The R&D playbook is evolving as the industry looks to break down the silos between clinical and commercial operations – bringing commercial voices to the earliest phases of asset development.
Media March 28, 2018
What AI services patients would actually use? What do patients really want from AI in healthcare? In this article for PM360 Magazine, Duncan Arbour, SVP Innovation, shares his perspectives.
Media March 22, 2018
It is an exciting time to be in healthcare communications: creative and technology are closer than ever, lives are changing and health improving for patients worldwide. GSW's Michael Austin shares his thoughts in this article for PM360.
Media March 20, 2018
Chris Iafolla, Head of Digital and Social Strategy for Syneos Health Communications shares insights on recruiting patients into clinical trials via social media. What works and what doesn't.
Media March 14, 2018
Duncan Arbour, SVP innovation at Syneos Health Communications, writes about speech therapy in this PMLiVE article.
Media March 7, 2018
This podcast discusses the importance of collaboration between the Medical Affairs and Market Access functions in developing a consistent and clear medical narrative.
Media March 7, 2018
Julie Adrian, President of Syneos Health Communications Europe, is featured in the latest edition of the annual PRWeek UK Power Book 2018.
Media March 1, 2018
DOTmed HealthCare Business News published an article featuring our AI report, Artificial Intelligence for Authentic Engagement), and commentary by A.J. Triano, SVP, Engagement Strategy at Syneos Health Communications.
Media March 1, 2018
Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and Kim Johnson, President of GSW NY and LA.
Media March 1, 2018
2018 Commercial Trends report is featured in the March 2018 edition of PharmaVoice.
Media February 22, 2018
In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.
Media February 21, 2018
Stephan Saba, SVP, Head of Digital, Media & Experience at GSW Advertising, wrote an article for PM360 talking about search engine optimization and the opportunity to optimize digital experience in the pharma world.
Media February 21, 2018
This FiercePharma article highlights our new AI research where we surveyed approx. 800 European and American patients in 3 disease areas – atrial fibrillation, Type 2 diabetes, breast cancer – and approx. 200 caregivers for people with Parkinson’s disease.
Media February 21, 2018
Strengthened Communications Leadership Team to Enhance Integrated Communications Solutions for Customers in the UK and Across Europe
Media February 19, 2018
In this sponsored article, A.J. Triano, SVP, Engagement Strategy at Syneos Health Communications, talks about the missing component in healthcare’s AI conversation: the voices of patients themselves.
Media February 12, 2018
MM&M takes a look at 10 myths about millennials and their healthcare habits. Allidura Consumer's Dana Cormack shares her thoughts on providing credible expert health advice to her generation.
Media February 8, 2018
In MM&M's data issue, Joe Desalvo, VP of Marketing Analytics at Syneos Health Communications, weighs in with his thoughts on the future of data in pharma marketing.
Media February 8, 2018
In MM&M's "Get to Know Your Data Scientist" feature, Syneos Health Communications' managing director of data science, Patrick Richard, opens up about his role as a data scientist, his professional history and his "eureka" moment.
Media February 6, 2018
New Data from Global Survey Reveals Expectations and Concerns of Patients and Caregivers Confronting a Future with Artificial Intelligence
Media February 2, 2018
AJ Triano, Senior Vice President of Engagement Strategy, outlines the three distinct challenges researchers and marketers face in healthcare AI.
Media January 26, 2018
Congratulations to Sunovion Pharmaceuticals Inc. and Biosector 2 for being recognized in the 2017 Pharma Choice Gold Unbranded category of the PM360 2017 Pharma Choice Awards.
Media January 25, 2018
“Providing the overall direction for the company is the most important leadership responsibility. Thus, effective strategic planning has to be a real, living management task,” says Alexander Fink, managing director, commercial strategy and planning, Europe, Syneos Health.
Media January 22, 2018
Joining Forces Brings Unparalleled Talent Together Under Top Leadership, Drives Scale for East Coast Operations and Expands West Coast Biopharma and Medtech Offerings
Media January 18, 2018
Jeanine O'Kane and Marie Emms, senior executives at Syneos Health, address rare disease pricing and the ties between manufacturers, payers and patient advocacy groups.
Media January 18, 2018
In this video sponsored by Syneos Health, Patrick Richard, Managing Director of Data Science, Syneos Health, was interviewed by Larry Dobrow, Medical Marketing & Media's senior editor.
Media January 18, 2018
Check out the KNect365 article for a recap of the session at the Digital Medicine & Medtech Showcase luncheon panel moderated by AJ Triano, SVP Engagement Strategy. This session was held on January 9th in San Francisco.
Media January 10, 2018
The Commercial Forecast Joins a Series of Consumer, Digital, Communications and Healthcare Trends Reports that Reveals Shifts in Media and Medicine Impacting Stakeholder Engagement
Media January 4, 2018
Leslie Isenegger and Paul Tyahla, Reputation & Risk Management, were featured in the "Pricing Front & Center" article in the January 2018 edition of PharmaVOICE.
Media January 4, 2018
GSW and MiracleFeet with their award-winning pro bono campaign "This Little Piggy." were featured on PharmaVoice.
Media January 4, 2018
Leigh Householder, Managing Director of Innovation, is featured in a STAT News article where she talks about trends to be on the lookout for this year. Read the full article below to learn about 3 trends to keep an eye on as 2018 begins.
Media January 4, 2018
Leigh Householder, Managing Director of Innovation, is featured in the Outsourcing-Pharma.com article talking about how commercial transformation could reach new heights in 2018 as new expectations (and possibilities) reshape traditional models.
Media December 12, 2017
Evan Weese from Columbus CEO Magazine speaks with Dan Smith, President-GSW Columbus.
Media December 12, 2017
GSW Columbus was highlighted in the Columbus CEO magazine in the Innovation Spotlight category.
Media December 12, 2017
Ed Hammerton, INC Research/inVentiv Health Marketing Science Lead For Europe, was featured in the latest edition of pharmaphorum’s Deep Dive magazine.
Media November 29, 2017
Leigh Householder, Managing Director of Innovation, is featured in the FiercePharma article talking about trends that will impact pharma marketers in 2018.
Media November 20, 2017
Kenneth Fisher, VP Director of Technology - GSW, Patrick Richard, Managing Director of Data Science and Rebecca Rehder, EVP Director of Client Services, are featured in the November/December 2017 issue of PharmaVOICE.
Media November 16, 2017
Congratulations to the GSW NY team for being recognized at the esteemed Clio awards!
Media November 16, 2017
Patrick Richard, Managing Director of Data Science, talks to PM360 about how channels within marketing are constantly evolving, the future of marketing and how predictive analytics plays a role in it.
Media November 6, 2017
Host Jeff Stewart talks with Kathleen Starr, Managing Director of the Behavioral Insights group at INC Research/inVentiv Health.
Media October 24, 2017
Ben Curtis and Katherine Seay, inVentiv Health Managed Markets comment on how strategies will adjust with the advent of biosimilars.
Media October 5, 2017
In this article published in the October 2017 edition of O'Dwyer's magazine, Cynthia Isaac, Head of Corporate Communications Practice, talks about why engagement of healthcare employees is such a challenge and discusses three global trends that are at play.
Media September 22, 2017
What is the current and expected impact of millennials on clinical research? Matthew Howes, EVP, Strategy and Growth at PALIO comments for CenterWatch.
Media September 15, 2017
Congratulations to 2017 PM360 Trailblazer Awards winners! Daiichi Sankyo & inVentiv Health Managed Markets were announced Gold Winner in Unbranded Campaign category. Incyte Corporation & The Navicor Group were announced Silver Winner in Patient/Consumer Education category.
Media September 12, 2017
Congratulations to the GSW and PALIO teams for being finalists for the 2017 Healthcare Marketing IMPACT Awards presented by Modern Healthcare and Advertising Age.
Media September 12, 2017
Alex Ferrara, Director, Corporate Communications, INC Research/inVentiv Health is presenting on the topic "How To Activate Employees As Advocates On Social And Digital Channels" at the Strategic Internal Communications for Health Care conference on September 13th.
Media September 11, 2017
Leslie Isenegger, Principal Strategist for Reputation & Risk Management Practice at inVentiv Health Communications, addresses the topic of orphan drug pricing in this article published in Pharmaceutical Executive.
Media September 1, 2017
Among shifting patient expectations, healthcare marketers are moving quickly to address new challenges. Read what top agency executives predict for the future in this PharmaVOICE feature.
Media August 24, 2017
Congratulations to The Navicor Group and inVentiv Health Managed Markets team for being finalists for the 2017 PM360 Trailblazer Awards.
Media August 21, 2017
Kathleen Starr, PhD, Managing Director of Behavioral Insights, and Susan Perlbachs, EVP, Executive Director, GSW-NY, respond for a MedAdNews article on Lions Health takeaways.
Media August 10, 2017
Learn about why it's still important to consider a human approach in healthcare communications from Jeanine O'Kane, President, Public Relations Group at inVentiv Health Communications.
Media August 4, 2017
O'Dwyer's reports on merger of INC Research and inVentiv Health.
Media August 2, 2017
INC Research and inVentiv Health Announce Successful Completion of Merger. Combination Creates the Only Fully Integrated Biopharmaceutical Solutions Organization with Combined Net Revenue of More Than $3 Billion.
Media August 1, 2017
Danielle Bedard, President, Managed Markets, David Querry, President, Navicor and Jane Winter, SVP, Head of Regulatory & Quality Consulting, part of INC Research/inVentiv Health, were recognized in PharmaVOICE 100.
Media July 31, 2017
Kathleen Starr, PhD, Managing Director of Behavioral Insights, part of inVentiv Health Communications talks about Social Centricity in this article published on PM360.com.
Media July 31, 2017
Mike Collinson, Director of Digital Strategy and Madeline Rounds, Digital Consultant at inVentiv Health Medical Communications were featured in the July/August edition of Pharmaceutical Market Europe.
Media July 28, 2017
Jeanine O'Kane, President of the Public Relations Group at inVentiv Health speaks to PRWeek editor-in-chief Steve Barrett and news editor Frank Washkuch in this podcast.
Media July 26, 2017
Sophie Asker and Fiona Tavner , senior healthcare communications consultants at inVentiv Health Communications were featured in the “Steps towards comms excellence” article in the June edition of Pharmaceutical Market Europe.
Media July 21, 2017
In this issue of "Value & Outcomes Spotlight" focused on Regulatory Policy and Real-World Evidence, Ruth Trzcienski, Compliance Director at inVentiv Health, talks about "FDA issues and their involvement with PhRMA and payers."
Media July 18, 2017
Julian Suchman, Digital & Social Strategy, inVentiv Health PR, takes a closer look at the new communication priorities required to thrive in the new value landscape.
Media July 12, 2017
This FiercePharma article talks about how inVentiv Health Communications is using predictive data capabilities for marketing in partnership with Concentric.
Media July 12, 2017
inVentiv Health Communications agencies GSW and Biosector 2 are shortlisted for a total of 5 Medical Marketing & Media awards.
Media July 12, 2017
inVentiv Health Communications ad agencies GSW, PALIO and Navicor and the PR Group have been named to Medical Marketing & Media's Top 100 Healthcare Agencies list.
Media June 21, 2017
PharmaVOICE interviewed five client-agency partnerships to share their stories on how they created the successful pairing.
Media June 20, 2017
The Cannes Lions Health festival brings together thousands of pharma and healthcare ad agencies and marketers. Why is this festival so attractive to pharma?
Media June 19, 2017
Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.
Media June 19, 2017
FiercePharma recapped the social media buzz and highlights from Cannes Lions Health this past weekend, including inVentiv Health Communications' presentation on social centricity.
Media June 16, 2017
inVentiv Health Communications, a purpose-built collective of agencies focused on supporting health and biopharmaceutical innovators, and Concentric, Inc., a software company, today announced an exclusive partnership to license a simulator technology.
Media May 17, 2017
Efforts to bring treatments to market for the approximately 7,000 rare diseases affecting more than 350 million people globally have been stepped up in recent years.
Media May 16, 2017
On first reflection, the word populist may conjure vague recollections from sophomore year American history class and images of Huey Long from cobweb-covered corners of the memory.
Media May 15, 2017
If anyone doubts that TV news shows know how to cover health, CNN’s recent report on breast cancer patient Chrissy Turner should settle the matter.
Media May 14, 2017
Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.
Media May 13, 2017
Visit some of the most popular websites selling do-it-yourself diagnostic kits for prostate cancer, and you’ll learn how to draw a blood sample at home, seal it in special packaging and send it off to a lab.
Media May 12, 2017
The time was 10 AM on the morning of April 18, 2016, when Michael Pearson, beleaguered CEO of Valeant Pharmaceuticals, sat down before the U.S. Senate Committee on Aging hearing titled: Valeant Pharmaceuticals’ Business Model.
Media May 11, 2017
While plenty of resources have been devoted to studying millennial patients, far less is known about the likes and dislikes of millennial physicians.
Media May 10, 2017
When Pfizer launched Viagra in 1998, it did so with eyes wide open about the immediate impact the drug would have—on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles.
Media May 8, 2017
There’s no doubt the “pricing crisis,” has taken a heavy toll on the reputation of the biopharmaceutical industry. The very industry that strives to improve and save peoples’ lives is at the center of a maelstrom of complaints about affordability and access to medicines.
Media May 7, 2017
The Industrial Internet is already having a profound impact on consumers today. For Mr. Richard, what stands out is the ability to leverage data-rich platforms and a predictive analytics approach to create experiences with more precision.
Media May 6, 2017
Could this work for pharma? It is a question that any marketer in our industry should ask when they see a successful campaign from another industry.
Media May 5, 2017
With so many different options for platforms and various approaches to data management, the most difficult challenge of 2016 was getting data to work harder for pharma companies.
Media May 4, 2017
Healthcare advertising and communications group inVentiv Health Communications has appointed Julie Adrian as managing director for its European operations.
Media May 3, 2017
No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients.
Media May 2, 2017
"Patient engagement is very much one of our focus areas," Julie Adrian, managing director of European operations, said..
Media May 1, 2017
The Mental Health Parity and Addiction Equity Act of 2008 forged a legal framework to guarantee people with mental health conditions the same access to care and coverage as those with physical conditions or injuries.
Media February 27, 2017
Meg Alexander, Managing Director of our Reputation & Risk Management Practice, writes about how to avoid the price crisis in this article for PM360.
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