In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”
Read Article“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Read ArticleIntegrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness
Read ArticleMedia November 11, 2019
Federal Trade Commission has released a new guide: “Disclosures 101 for Social Media Influencers”. Check out what Steve Marino, our Managing Director, Digital has to say in this MM&M article.
Media October 29, 2019
In this PharmaTimes article, Duncan Arbour, SVP, Insight & Innovation at Syneos Health Communications, says: “The real unsung heroes of the pharmaceutical industry, and the most worthy of celebration, are indisputably (clinical) trial participants."
Media October 29, 2019
Artificial intelligence (AI) capabilities are informing content expectations. So, how can we use it to better understand our audiences and improve healthcare messaging? Read more in this PM360 article by Joe DeSalvo, VP of Marketing Analytics at GSW, a Syneos Health company.
Media October 22, 2019
What are the critical factors for commercial success in today's reality where biopharma faces increasing hurdles to access and tighter timelines?
Media October 15, 2019
A.J. Triano, SVP, Engagement Strategy, GSW, a Syneos Health company, believes that data science—the discipline and technologies available to query data—is a rapidly growing discipline among today’s marketers.
Media October 8, 2019
Effective value communications in an era increasingly defined by an increased attention to price.
Media October 3, 2019
How does Syneos Health Communications rank when it comes to creativity in the UK healthcare sector? According to PMLiVE's list of Top 40 Creative Healthcare Agencies, we are among the Top 3. Check us out on their Top 40 list.
Media September 25, 2019
With health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in the US, it’s vitally important that pharma companies start thinking about the value of their product early in development.
Media September 23, 2019
We won gold (Innovation: Creativity category) and bronze (effectiveness category for Congress, Meetings & Events) and Júlia Gáborová was highly commended in the Digital Project or Account Manager category.
Media September 17, 2019
In this PMLiVE article, Amit Dhir, our Insights Lead says: "With patients’ day-to-day behaviours, moods and emotions constantly changing, it’s only by understanding contextual factors that we’ll be able to design interventions that are nuanced, targeted and crucially used."
Media September 5, 2019
Congratulations to the powerhouse team behind the "I'm Right Here" campaign for St. Elizabeth's Healthcare, honored by the National Academy of Television Arts and Sciences - Ohio Valley.
Media August 22, 2019
Sinéad Murphy, Creative Director at Syneos Health, shares takeaways from her experience judging at this year’s Cannes Lions Health. Check it out in the August Med Ad News issue.
Media August 19, 2019
Keri McDonough, Patient Advocacy Lead at Syneos Health Communications, was featured in MedCity News discussing how CROs can highlight the practical and socioeconomic barriers to greater trial diversity.
Media August 19, 2019
Our CEO Alistair Macdonald was named to the PharmaVOICE 100 - an annual list of the 100 most inspiring leaders in the life sciences industry.
Media July 31, 2019
Kim Johnson, President at GSW, a Syneos Health Company, discusses some the key trends that will impact healthcare advertising, the role of transformative technology, and the core values that drive her and her teams to do good work.
Media July 17, 2019
GSW and Biosector 2 are shortlisted for 2019 MM&M Awards for our client work with Endo Pharmaceuticals and Novartis Oncology. For more about the award categories, check out MM&M website.
Media July 15, 2019
For pharma companies, the commercial landscape has transformed radically over the past five years. Drug prices are skyrocketing. Market access is of primary concern. Establishing a drug’s value story is paramount.
Media July 9, 2019
Syneos Health Communications (North America) ranked #2 on MM&M’s 2019 Top 100 Agencies list.
Media June 28, 2019
One of the common themes at the 2019 Cannes Lions Health was how to humanize the relationships between healthcare professionals and companies.
Media June 27, 2019
There’s something about a secret message that’s impossible to ignore. Here’s an Adweek article by our Managing Director of Insights and Innovation showcasing how we saw 2019 Cannes winners using this unexpected and new way of communication for the benefit of health.
Media June 21, 2019
Pharmaceutical Market Europe publishes a special feature on 25 women leaders in UK healthcare.
Media June 20, 2019
P&G and Thrive Global launched a new initiative at Cannes Lions Health designed to leverage behavioral science to help customers around the world live more sustainable lives. Read more in this Adweek article by our Managing Director of Insights and Innovation.
Media June 20, 2019
Duncan Arbour, SVP Innovation, Syneos Health Communications Europe, shares his thoughts on social media regulation and says that pharma’s ‘move slowly and take care’ approach to social media may not have been such a bad thing after all.
Media June 6, 2019
In this PharmaTimes article, Dan Spacie, President, Syneos Health Selling Solutions, Europe, comments about the changes in the pharma sales ecosystem.
Media June 6, 2019
Future commercial models will see radical reorganisation in the coming years.
Media June 3, 2019
Our experts crafted a checklist for Pharmaceutical Executive that can be used to determine if there’s hidden vitality left in aging oncology brands and inspire outside-of-the-box, often low-investment solutions to grow the bottom line.
Media June 3, 2019
Erwin De Cock, principal for real world and late phase development at Syneos Health, speaks to pharmaphorum at the eyeforpharma conference in Barcelona about our Biopharmaceutical Acceleration Model and the increasing importance of real-world evidence.
Media May 30, 2019
Patients are moving away from social media and seeking information on channels not typically associated with patient recruitment – forums. Learn more on this trend from Marie Emms and Rowena Kam in the Journal for Clinical Studies (page 50).
Media May 16, 2019
Carolyn Stephenson, our SVP, Director of Insights, shares her thoughts with PM360 regarding why we should lean on cognitive psychology to pinpoint and remove friction, freeing HCPs time to spend with patients.
Media May 16, 2019
Drug pricing regulation is on the horizon and it could affect everything from marketing to pipelines. Meg Alexander, our Head of Reputation & Risk Management, explains what's on the table and the potential implications.
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