In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”
Read Article“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Read ArticleSeasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy
Read ArticleMedia April 7, 2020
Adrian Garcia, SVP Managed Markets at GSW, a Syneos Health company, talks about price transparency and biosimilar interchangeability in this PM360 article.
Media March 10, 2020
Dr. Kathleen Starr at Syneos Health says in EMG GOLD magazine: "Behavioral Science reveals that a scarcity of motivation, cognitive resources, & social support puts natural limits on a person’s ability to consistently make short-term sacrifices for their long-term health."
Media February 17, 2020
Latest PMLive article features Thunicia Moodley (Senior Engagement Manager, Consulting) outlining the new strategic blueprint, from Syneos Health's 2020 Health Trends, and how development and commercialization of novel therapies and innovations will change in the next year.
Media February 13, 2020
Sabine Dettwiler (MD, Commercial Advisory Group, Syneos Health) discusses how companies can complete the journey to launch excellence and the importance of optimising resources in Chris Ross's latest PME magazine article.
Media January 29, 2020
Skye Hodson (Syneos One Asset Strategist at Syneos Health) joins John Pinching to discuss innovation in medtech, gadgets and digital advances in the latest issue of PharmaTimes magazine.
Media January 15, 2020
Taken from our 2020 Healthcare Trends Report, this article explores integrated commercial deployment in life sciences.
Media December 20, 2019
Check out this FiercePharma article where Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, elaborates on the opportunity for pharma to do a better job of interacting with a very powerful healthcare advocate: caregivers.
Media December 18, 2019
The word relationship is often used in regard to pharma’s emerging connections with patients, but should it be? Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, says it's more like "person-level relevance" - read more in FiercePharma.
Media December 16, 2019
Real World Evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialization in 2020. Read our perspective in pharmaphorum and get your copy of our Trends report at Trends.Health.
Media December 11, 2019
There’s a saying among journalists that twice is a coincidence, and three times is a trend. But what if you hear the same novel idea 10, 20 or 40 times from around the world? It’s probably safe to say that it’s not just a trend – it’s a crucial one.
Media December 11, 2019
David Bennett, VP Business Development Leader, Deployment Solutions at Syneos Health joins PharmaTimes to discuss the challenges for pharma sales forces in the past 20 years.
Media December 11, 2019
Justin Holloway, Head of Client Strategy, Communications Europe at Syneos Health, joins Chris Ross at PMLiVE to explore the value, the art and the much-rumored death of creativity within the pharma industry.
Media December 2, 2019
Behavioral science enables pharma to acquire a greater understanding of its consumers and how to better motivate them to change their behavior. Read about how to apply behavioral science to your marketing work in this PharmaVOICE article.
Media November 11, 2019
In this PRWeek/MM&M Health Influencer 50 feature, Jessica Birardi, Senior Influencer Strategist at Syneos Health shares: "For celebrities on social media, if I believe that they’re real, I’m all in. They immediately rise to the top of people worth paying attention to."
Media November 11, 2019
Federal Trade Commission has released a new guide: “Disclosures 101 for Social Media Influencers”. Check out what Steve Marino, our Managing Director, Digital has to say in this MM&M article.
Media October 29, 2019
In this PharmaTimes article, Duncan Arbour, SVP, Insight & Innovation at Syneos Health Communications, says: “The real unsung heroes of the pharmaceutical industry, and the most worthy of celebration, are indisputably (clinical) trial participants."
Media October 29, 2019
Artificial intelligence (AI) capabilities are informing content expectations. So, how can we use it to better understand our audiences and improve healthcare messaging? Read more in this PM360 article by Joe DeSalvo, VP of Marketing Analytics at GSW, a Syneos Health company.
Media October 22, 2019
What are the critical factors for commercial success in today's reality where biopharma faces increasing hurdles to access and tighter timelines?
Media October 15, 2019
A.J. Triano, SVP, Engagement Strategy, GSW, a Syneos Health company, believes that data science—the discipline and technologies available to query data—is a rapidly growing discipline among today’s marketers.
Media October 8, 2019
Effective value communications in an era increasingly defined by an increased attention to price.
Media October 3, 2019
How does Syneos Health Communications rank when it comes to creativity in the UK healthcare sector? According to PMLiVE's list of Top 40 Creative Healthcare Agencies, we are among the Top 3. Check us out on their Top 40 list.
Media September 25, 2019
With health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in the US, it’s vitally important that pharma companies start thinking about the value of their product early in development.
Media September 23, 2019
We won gold (Innovation: Creativity category) and bronze (effectiveness category for Congress, Meetings & Events) and Júlia Gáborová was highly commended in the Digital Project or Account Manager category.
Media September 17, 2019
In this PMLiVE article, Amit Dhir, our Insights Lead says: "With patients’ day-to-day behaviours, moods and emotions constantly changing, it’s only by understanding contextual factors that we’ll be able to design interventions that are nuanced, targeted and crucially used."
Media September 5, 2019
Congratulations to the powerhouse team behind the "I'm Right Here" campaign for St. Elizabeth's Healthcare, honored by the National Academy of Television Arts and Sciences - Ohio Valley.
Media August 22, 2019
Sinéad Murphy, Creative Director at Syneos Health, shares takeaways from her experience judging at this year’s Cannes Lions Health. Check it out in the August Med Ad News issue.
Media August 19, 2019
Keri McDonough, Patient Advocacy Lead at Syneos Health Communications, was featured in MedCity News discussing how CROs can highlight the practical and socioeconomic barriers to greater trial diversity.
Media August 19, 2019
Our CEO Alistair Macdonald was named to the PharmaVOICE 100 - an annual list of the 100 most inspiring leaders in the life sciences industry.
Media July 31, 2019
Kim Johnson, President at GSW, a Syneos Health Company, discusses some the key trends that will impact healthcare advertising, the role of transformative technology, and the core values that drive her and her teams to do good work.
Media July 17, 2019
GSW and Biosector 2 are shortlisted for 2019 MM&M Awards for our client work with Endo Pharmaceuticals and Novartis Oncology. For more about the award categories, check out MM&M website.
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