• Syneos Health Communications
  • Real-World Insights
  • Global Network
  • What We Do
  • Our Thinking
    • Perspectives
    • In The Media
    • Blog
  • Contact
  • Careers
  • Search
Syneos Health Communications
  • Real-World Insights
  • Global Network
  • What We Do
  • Our Thinking
    • Perspectives
    • In The Media
    • Blog
  • Contact
  • Careers
  • Perspectives
  • In The Media
  • Blog

In The Media

Featured Thought Leadership
  • Fierce Pharma Marketing Tees up Trends for 2021—and Big News, They're Not All COVID-19-Related

    In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”

    Read Article
  • Digital Video Takes Over as the New—and Cheaper—TV Advertising for Pharma

    “We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.

    Read Article
  • Syneos Health Launches Kinetic™ Omnichannel Capability to Accelerate Modern Customer Engagement

    Integrating Intelligence Across Channels, Technologies and Content Achieves Greater Precision, Efficiency and Effectiveness

    Read Article
  • Media May 16, 2019

    Leveraging Behavioral Marketing to Deliver Maximum Impact

    Now is a great time for pharma marketers to embrace behavioral science. Discover why in a recent MM&M eBook featuring our resident behavioral scientist, Kathleen Starr, Ph.D.

  • Media May 1, 2019

    Eyeforpharma 2019: Dan Spacie

    What pressures are prompting changes in commercialization and in what ways do pharmaceutical companies need to change in order to keep up?

  • Media April 15, 2019

    The Scrutiny on Rebates and Prices Will Change the Pharma-Payer Relationship

    John Seay of our Managed Markets Communications team spoke with PM360 about proposed HHS changes and the impact they will have on rebates and pricing.

  • Media April 11, 2019

    Achieving Insight-Driven Care: Rely on Data and Behavioral Science to Unlock Real Change

    How can we use evidence-based strategies to make change a reality for our customers & the patients they serve? Michelle Keefe, President of Commercial Solutions at Syneos Health, elaborates in this Applied Clinical Trials article.

  • Media April 10, 2019

    Marketers Share Strategies That Position Brands for Success

    Adrian Garcia, SVP, Managed Markets at GSW, a Syneos Health company, shares his thoughts with Medical Marketing & Media (MM&M) on what strategies position brands for success

  • Media March 18, 2019

    PRWeek UK Power Book 2019

    Nicky Walsby, MD PR UK, Syneos Health Communications, is featured in the latest edition of PRWeek UK Power Book 2019.

  • Media March 14, 2019

    The Syneos Health Podcast: Commercial Models of the (Very Near) Future

    A commercial model built to deliver blockbuster drugs to the market is no longer effective – particularly for delivering therapies for complex disease states to smaller, more targeted patient populations and specialty providers.

  • Media March 12, 2019

    How to Speak People to Primary Care Physicians

    Amanda Joly, EVP, Brand and Experience Strategy at GSW, a Syneos Health company, talks about the "Speak People approach" in this PM360 article.

  • Media March 4, 2019

    Customer Co-Creation: Engaging & Activating Advisors

    In this PharmaVOICE article, Drew Beck, VP, Director of Innovation, Syneos Health Communications, talks about how healthcare brands can co-create with customers to uncover better real world solutions in advisory boards.

  • Media March 1, 2019

    How Behavioral Science Can Be Used to Motivate Patients and Other Stakeholders

    Some of healthcare's biggest challenges are based in counterintuitive patient behavior. Outsourcing-pharma.com article featuring Kathleen Starr, Managing Director, Behavioral Insights at Syneos Health, outlines how behavioral science can help address the issues.

  • Media February 26, 2019

    PMLiVE's Q&A: Nicola Walsby

    PMLiVE's Gemma Jones interviews Nicky Walsby, Managing Director PR UK at Syneos Health Communications.

  • Media February 21, 2019

    Pharma Comms Should Forget Its Social Media Fomo and Realize That They’re the Gold Standard

    You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.

  • Media February 6, 2019

    Real Expertise on Artificial Intelligence: Views from Pfizer, Aktana, Veeva and Syneos Health Executives

    Why is healthcare one of the top industries seeing the greatest profit in artificial intelligence? Beyond its obvious benefit to drug discovery, what are the aspects of AI that are particularly useful to sales and marketing?

  • Media January 31, 2019

    Search for the Right Patient - the Personal Label

    Leigh Householder, EVP/ Managing Director of Insights and Innovation at Syneos Health writes about the shift towards more personalised labels with the most impact on the right patient - taken from SyneosHealth 2019 Health Trend Ten.

  • Media January 31, 2019

    Centre of the Pharmaverse

    Nicky Walsby, MD UK PR at Syneos Health Communications talks about the opportunities digital brings for more patient-centric communications.

  • Media January 31, 2019

    Launch Trends 2019

    Thunicia Moodley, Senior Engagement Manager, Syneos Health Consulting discusses key 2019 trends for pharma launches in this PMLiVE article.

  • Media January 18, 2019

    Escaping the spin cycle of sub-optimal launch

    This PMLiVE article focuses on four broad areas that pharma should consider to prepare best for launch.

  • Media January 18, 2019

    Key Questions About Social Media in 2019

    In this PM360 article, Julian Suchman, Digital Strategist at Syneos Health, talks about why Facebook remains an effective channel for pharma marketers in 2019.

  • Media January 11, 2019

    Pharma in the age of acceleration

    Duncan Arbour, SVP Innovation and Alex Brock, Head of Digital, both at Syneos Health Communications Europe, together with Skye Hodson, Engagement Manager, Syneos Health Consulting share some insights on where digital health technology is heading.

  • Media January 11, 2019

    Relearning launch: Four key dynamics for pharma launches in 2019

    Syneos Health examines some of the key trends shaping industry launches in 2019 and beyond.

  • Media January 8, 2019

    Syneos Health: ‘Heightened influx of information’ drives 2019 trends, challenges

    Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.

  • Media January 7, 2019

    What Can Pharma Expect in 2019?

    In this eyeforpharma article, David Thompson, SVP, Real World and Late Phase, at Syneos Health, says that pragmatic clinical trials (PCTs) will be a growth area in 2019.

  • Media January 7, 2019

    The end of siloed healthcare

    Duncan Arbour, SVP Innovation, Syneos Health Communications Europe, spoke with PharmaPhorum about the Syneos Health Trends Ten report.

  • Media January 3, 2019

    As Corporate Activism Evolves, is Healthcare Getting Left Behind?

    Dana Davis, strategist in the Reputation & Risk Management Practice at Syneos Health, talks about why pharmaceutical companies have not been targets of activist campaigns on social issues and lays out steps to prepare for activist campaigns.

  • Media January 3, 2019

    Give it to us straight, doctors tell pharma advertisers—but being funny is OK, too

    This FiercePharma article talks about a survey of primary care physicians by GSW, a Syneos Health company and the Harris Poll that revealed 76% of doctors prefer simple language in advertising.

  • Media December 20, 2018

    Expect more transparency around pharma's advocacy group partnerships in 2019

    In 2018, pharma-advocacy partnerships made headlines for their incredible work but also caught heat over payments. FiercePharma recaps, pulling insights from a Syneos Health Communications blog post by advocacy specialist Keri McDonough.

  • Media December 17, 2018

    Med Ad News: Healthcare Agency Roundtable

    Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and fellow 2018 Manny Award winners for the Healthcare Agency Roundtable highlighted in their December issue.

  • Media December 14, 2018

    MM&M Webcast: What We Can Learn From Caregivers—The Missing Link to Patient Centricity

    Syneos Health conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies.

  • Media December 6, 2018

    Diagnosed Anywhere

    Leigh Householder, EVP / Managing Director of Insights and Innovation at Syneos Health, writes about the uptake of diagnostic tools in this PMLiVE article.

  • Media November 28, 2018

    Syneos Health Releases the 2019 Health Trend Ten, Outlining Critical Shifts Impacting Drug Development and Commercialization

    eBook Provides Biopharma Decision Makers With What’s-Next Insights to Navigate Challenges and Capitalize on the Opportunities Ahead

  • <
  • 1
  • 2
  • 3
  • 4
  • 5
  • >
  • 8
Syneos Health Communications
  • Linkedin
  • Twitter
  • Feed
 
Connect
Contact Careers
Site
  • Real-World Insights
  • Global Network
  • What We Do
  • Our Thinking
  • Contact
  • Careers
  • Site Map
  • Terms & Conditions
  • Privacy Policy - Updated
  • Online Tracking Opt-Out

© 2021 Syneos Health Communications, a Syneos Health company. All rights reserved.

Subscribe to our RSS feed

Already have a RSS feed reader?

All Content

  • Perspectives
  • test category
  • In The Media
  • Blog
    • Medical-Science Moments by Dr. Dave
    • The Week That Was
  • Newsletters

Don't know much about RSS feeds?
Search for RSS Feed Readers