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In The Media

Featured Thought Leadership
  • Trends for pharma in 2019? Stressed docs, data drivers, price populism and more, says Syneos Health

    This article from FiercePharma talks about the release of 2019 Health Trend Ten eBook by Syneos Health, which outlines critical shifts impacting drug development and commercialization.

    Read Article
  • Syneos Health Releases the 2019 Health Trend Ten, Outlining Critical Shifts Impacting Drug Development and Commercialization

    eBook Provides Biopharma Decision Makers With What’s-Next Insights to Navigate Challenges and Capitalize on the Opportunities Ahead

    Read Article
  • The Syneos Health Podcast: The Health Trend Ten - Commercial Perspective

    The first of the two episodes on the 2019 Health Trend Ten discusses key commercial trends that will impact the healthcare industry going into 2019.

    Listen
  • Media May 31, 2018

    Spotlight on a Rising Star: Lisa Stockman

    Lisa Stockman, President of the Communications business line at Syneos Health™, has been recognized in the “Spotlight on a Rising Star” series by Healthcare Businesswomen's Association (HBA).

  • Media May 31, 2018

    The true potential of mobile health tech

    In this PMLiVE article, Alex Brock, our head of digital in Europe, writes: “Technology is really an enabler. But, for the most part, whatever metrics you assign won’t necessarily be fundamentally driven by technology."

  • Media May 30, 2018

    Sam Cannizzaro sits down for an interview with MM&M senior editor

    Executive Creative Director at GSW, a Syneos Health company, recently sat down with Larry Dobrow, MM&M senior editor, to discuss GSW's response to the rapid pace of change in healthcare marketing.

  • Media May 30, 2018

    The 7 Deadly Sins of a Brand Launch

    In this PM360 article, Jen Oleski, EVP, General Manager, GSW, a Syneos Health Company, shares her learnings about what not to do when working on brand launches.

  • Media May 25, 2018

    The 2018 PM360 Magazine ELITE 100 list

    Two of our very own from GSW, a Syneos HealthTM company, have been named to the 2018 PM360 Magazine ELITE 100 list

  • Media May 25, 2018

    Engaging with HCPs on Their Terms

    In this PM360 article, Michael Collinson, Global Digital Lead, Cadent Medical Communications, a Syneos Health Company, shared his thoughts on how to develop the right messaging and present it in a way that will make your content stand out from the clutter.

  • Media May 16, 2018

    The user experience in your clinical trials: it really matters

    Marie Emms, Duncan Arbour and Alex Brock were interviewed by pharmaphorum’s Linda Banks in this article that talks about the current clinical trial model and how a mindset shift is needed in order to fix it.

  • Media May 14, 2018

    A. J. Triano speaks with ConferenceInsider™ regarding empowered patient

    In this video, A. J. Triano, SVP of Engagement Strategy for Syneos Health Communications, speaks with ConferenceInsider™ regarding how healthcare companies can create greater value by catering to the needs of the empowered patient.

  • Media May 4, 2018

    To Spend Or Not To Spend: Investing For Launch Success As An Emerging Company

    What is the threshold of commercial spend needed to increase the odds of a successful product launch?

  • Media May 1, 2018

    Artificial Intelligence and Machine Learning

    Aj Triano comments for PharmaVOICE on best practices for AI adoption, and its potential for use in drug discovery and pharmacovigilance.

  • Media May 1, 2018

    Walking the patient 
centric talk

    Nicky Walsby, our managing director of PR in UK, talks about patient centricity in this PharmaTimes article.

  • Media May 1, 2018

    To Reach Clinicians, Think COLs Instead of KOLs

    Wendy Balter, Managing Director of Cadent Medical Communications, writes for PM360 about the evolution and important role of the "Connected Opinion Leader," or "COL."

  • Media April 26, 2018

    The Syneos Health Podcast: ICER: Friend or Foe?

    Curious how the Institute for Clinical and Economic Review works?

  • Media April 23, 2018

    AI in healthcare? 
Ask the patient

    In this PharmaTimes article, Duncan Arbour, our SVP innovation in Europe, talks about the need to include patient voice in the conversation around the nature of healthcare’s AI future.

  • Media April 18, 2018

    What mega-mergers in the insurance sector mean for pharma

    Danielle Bedard, President, Managed Markets Communications, shared her thoughts in this sponsored article with STAT on what the CVS-Aetna and Cigna-Express Scripts mergers mean for the biopharma industry.

  • Media April 16, 2018

    What makes a meaningful brand?

    Adam Tilly, manager of brand strategy at Addison Whitney, a Syneos Health company, writes about the purpose of a brand in this PMLiVE article.

  • Media April 13, 2018

    Infographic | AI's impact on patients and caregivers

    Syneos Health Communications team surveyed around 800 patients in three disease areas (atrial fibrillation, breast cancer, and Type 2 diabetes), as well as 200 Parkinson's disease caregivers. Check out this infographic displaying the results.

  • Media April 9, 2018

    iPharma

    This PharmaTimes article talks about pharmaceutical industry's progress in the digital space.

  • Media March 29, 2018

    Six degrees of participation

    Alex Brock, our head of digital in Europe, comments in this PMLiVE article about patient empowerment and the concept of Participatory Medicine.

  • Media March 28, 2018

    Commercial Trends Forecast: ‘R&D is transforming into R&D&C’

    The R&D playbook is evolving as the industry looks to break down the silos between clinical and commercial operations – bringing commercial voices to the earliest phases of asset development.

  • Media March 28, 2018

    What Patients Really Want from AI in Healthcare

    What AI services patients would actually use? What do patients really want from AI in healthcare? In this article for PM360 Magazine, Duncan Arbour, SVP Innovation, shares his perspectives.

  • Media March 22, 2018

    The Wellness of Healthcare Advertising

    It is an exciting time to be in healthcare communications: creative and technology are closer than ever, lives are changing and health improving for patients worldwide. GSW's Michael Austin shares his thoughts in this article for PM360.

  • Media March 20, 2018

    Shining Light on Clinical Trial Recruitment with Social Media

    Chris Iafolla, Head of Digital and Social Strategy for Syneos Health Communications shares insights on recruiting patients into clinical trials via social media. What works and what doesn't.

  • Media March 14, 2018

    Speech therapy

    Duncan Arbour, SVP innovation at Syneos Health Communications, writes about speech therapy in this PMLiVE article.

  • Media March 7, 2018

    The Syneos Health Podcast: MA-"Squared": Medical Affairs Meets Market Access

    This podcast discusses the importance of collaboration between the Medical Affairs and Market Access functions in developing a consistent and clear medical narrative.

  • Media March 7, 2018

    Julie Adrian, President of Syneos Health Communications Europe, featured in PRWeek UK Power Book 2018

    Julie Adrian, President of Syneos Health Communications Europe, is featured in the latest edition of the annual PRWeek UK Power Book 2018.

  • Media March 1, 2018

    Survey: Less than 20 percent of patients open to AI replacing physicians

    DOTmed HealthCare Business News published an article featuring our AI report, Artificial Intelligence for Authentic Engagement), and commentary by A.J. Triano, SVP, Engagement Strategy at Syneos Health Communications.

  • Media March 1, 2018

    Palio, GSW merge under GSW brand

    Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and Kim Johnson, President of GSW NY and LA.

  • Media March 1, 2018

    Trends that will drive 2018 Commercial Strategies

    2018 Commercial Trends report is featured in the March 2018 edition of PharmaVoice.

  • Media February 22, 2018

    The Changing Face of Social Media Marketing

    In this PM360 article, Chris Iafolla, Head of Digital & Social Strategy at Syneos Health Communications, comments on the usage of chatbot technology in the pharmaceutical industry.

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