In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”
Read Article“We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.
Read ArticleSeasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy
Read ArticleMedia July 31, 2019
Kim Johnson, President at GSW, a Syneos Health Company, discusses some the key trends that will impact healthcare advertising, the role of transformative technology, and the core values that drive her and her teams to do good work.
Media July 17, 2019
GSW and Biosector 2 are shortlisted for 2019 MM&M Awards for our client work with Endo Pharmaceuticals and Novartis Oncology. For more about the award categories, check out MM&M website.
Media July 15, 2019
For pharma companies, the commercial landscape has transformed radically over the past five years. Drug prices are skyrocketing. Market access is of primary concern. Establishing a drug’s value story is paramount.
Media July 9, 2019
Syneos Health Communications (North America) ranked #2 on MM&M’s 2019 Top 100 Agencies list.
Media June 28, 2019
One of the common themes at the 2019 Cannes Lions Health was how to humanize the relationships between healthcare professionals and companies.
Media June 27, 2019
There’s something about a secret message that’s impossible to ignore. Here’s an Adweek article by our Managing Director of Insights and Innovation showcasing how we saw 2019 Cannes winners using this unexpected and new way of communication for the benefit of health.
Media June 21, 2019
Pharmaceutical Market Europe publishes a special feature on 25 women leaders in UK healthcare.
Media June 20, 2019
P&G and Thrive Global launched a new initiative at Cannes Lions Health designed to leverage behavioral science to help customers around the world live more sustainable lives. Read more in this Adweek article by our Managing Director of Insights and Innovation.
Media June 20, 2019
Duncan Arbour, SVP Innovation, Syneos Health Communications Europe, shares his thoughts on social media regulation and says that pharma’s ‘move slowly and take care’ approach to social media may not have been such a bad thing after all.
Media June 6, 2019
In this PharmaTimes article, Dan Spacie, President, Syneos Health Selling Solutions, Europe, comments about the changes in the pharma sales ecosystem.
Media June 6, 2019
Future commercial models will see radical reorganisation in the coming years.
Media June 3, 2019
Our experts crafted a checklist for Pharmaceutical Executive that can be used to determine if there’s hidden vitality left in aging oncology brands and inspire outside-of-the-box, often low-investment solutions to grow the bottom line.
Media June 3, 2019
Erwin De Cock, principal for real world and late phase development at Syneos Health, speaks to pharmaphorum at the eyeforpharma conference in Barcelona about our Biopharmaceutical Acceleration Model and the increasing importance of real-world evidence.
Media May 30, 2019
Patients are moving away from social media and seeking information on channels not typically associated with patient recruitment – forums. Learn more on this trend from Marie Emms and Rowena Kam in the Journal for Clinical Studies (page 50).
Media May 16, 2019
Carolyn Stephenson, our SVP, Director of Insights, shares her thoughts with PM360 regarding why we should lean on cognitive psychology to pinpoint and remove friction, freeing HCPs time to spend with patients.
Media May 16, 2019
Drug pricing regulation is on the horizon and it could affect everything from marketing to pipelines. Meg Alexander, our Head of Reputation & Risk Management, explains what's on the table and the potential implications.
Media May 16, 2019
Now is a great time for pharma marketers to embrace behavioral science. Discover why in a recent MM&M eBook featuring our resident behavioral scientist, Kathleen Starr, Ph.D.
Media May 1, 2019
What pressures are prompting changes in commercialization and in what ways do pharmaceutical companies need to change in order to keep up?
Media April 15, 2019
John Seay of our Managed Markets Communications team spoke with PM360 about proposed HHS changes and the impact they will have on rebates and pricing.
Media April 11, 2019
How can we use evidence-based strategies to make change a reality for our customers & the patients they serve? Michelle Keefe, President of Commercial Solutions at Syneos Health, elaborates in this Applied Clinical Trials article.
Media April 10, 2019
Adrian Garcia, SVP, Managed Markets at GSW, a Syneos Health company, shares his thoughts with Medical Marketing & Media (MM&M) on what strategies position brands for success
Media March 18, 2019
Nicky Walsby, MD PR UK, Syneos Health Communications, is featured in the latest edition of PRWeek UK Power Book 2019.
Media March 14, 2019
A commercial model built to deliver blockbuster drugs to the market is no longer effective – particularly for delivering therapies for complex disease states to smaller, more targeted patient populations and specialty providers.
Media March 12, 2019
Amanda Joly, EVP, Brand and Experience Strategy at GSW, a Syneos Health company, talks about the "Speak People approach" in this PM360 article.
Media March 4, 2019
In this PharmaVOICE article, Drew Beck, VP, Director of Innovation, Syneos Health Communications, talks about how healthcare brands can co-create with customers to uncover better real world solutions in advisory boards.
Media March 1, 2019
Some of healthcare's biggest challenges are based in counterintuitive patient behavior. Outsourcing-pharma.com article featuring Kathleen Starr, Managing Director, Behavioral Insights at Syneos Health, outlines how behavioral science can help address the issues.
Media February 26, 2019
PMLiVE's Gemma Jones interviews Nicky Walsby, Managing Director PR UK at Syneos Health Communications.
Media February 21, 2019
You’re not missing out in your use of social media in pharma comms, says Duncan Arbour, our SVP Innovation, Europe.
Media February 6, 2019
Why is healthcare one of the top industries seeing the greatest profit in artificial intelligence? Beyond its obvious benefit to drug discovery, what are the aspects of AI that are particularly useful to sales and marketing?
Media January 31, 2019
Leigh Householder, EVP/ Managing Director of Insights and Innovation at Syneos Health writes about the shift towards more personalised labels with the most impact on the right patient - taken from SyneosHealth 2019 Health Trend Ten.
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