Syneos Health Communications team surveyed around 800 patients in three disease areas (atrial fibrillation, breast cancer, and Type 2 diabetes), as well as 200 Parkinson's disease caregivers. Check out this infographic displaying the results.
Read ArticleSyneos Health Communications is yet again recognized among Medical, Marketing & Media’s Top 100 Healthcare Agencies list. Representing us this year are: GSW, Navicor, and our PR group.
Read ArticleLeigh Householder, Managing Director of Insights and Innovation at Syneos Health, talks about four themes and big new ideas that stood out at Cannes Lions Health that will continue to shape the future of healthcare marketing and add hope in people's lives.
Read ArticleMedia June 7, 2017
inVentiv Health Communications is named a speaker at the 2017 Cannes Lions Health Festival. Kathleen Starr, Ph.D., Managing Director, inVentiv Health Behavioral Insights, and Susan Perlbachs, EVP, Executive Director, GSW-NY, will present on the topic of Social-Centricity.
Media May 18, 2017
We believe that in order to enhance patient engagement and improve outcomes, the industry needs to move beyond the standard patient-centric approach that focuses on individual knowledge and motivation.
Media May 17, 2017
Efforts to bring treatments to market for the approximately 7,000 rare diseases affecting more than 350 million people globally have been stepped up in recent years.
Media May 16, 2017
On first reflection, the word populist may conjure vague recollections from sophomore year American history class and images of Huey Long from cobweb-covered corners of the memory.
Media May 15, 2017
If anyone doubts that TV news shows know how to cover health, CNN’s recent report on breast cancer patient Chrissy Turner should settle the matter.
Media May 14, 2017
Public health officials are learning more about Zika every day and working feverishly to develop a vaccine. In the meantime, they're targeting preventative communications at pregnant women.
Media May 13, 2017
Visit some of the most popular websites selling do-it-yourself diagnostic kits for prostate cancer, and you’ll learn how to draw a blood sample at home, seal it in special packaging and send it off to a lab.
Media May 12, 2017
The time was 10 AM on the morning of April 18, 2016, when Michael Pearson, beleaguered CEO of Valeant Pharmaceuticals, sat down before the U.S. Senate Committee on Aging hearing titled: Valeant Pharmaceuticals’ Business Model.
Media May 11, 2017
While plenty of resources have been devoted to studying millennial patients, far less is known about the likes and dislikes of millennial physicians.
Media May 10, 2017
When Pfizer launched Viagra in 1998, it did so with eyes wide open about the immediate impact the drug would have—on patients, of course, but also on physicians, the health media, and purveyors of late-night chuckles.
Media May 8, 2017
There’s no doubt the “pricing crisis,” has taken a heavy toll on the reputation of the biopharmaceutical industry. The very industry that strives to improve and save peoples’ lives is at the center of a maelstrom of complaints about affordability and access to medicines.
Media May 7, 2017
The Industrial Internet is already having a profound impact on consumers today. For Mr. Richard, what stands out is the ability to leverage data-rich platforms and a predictive analytics approach to create experiences with more precision.
Media May 6, 2017
Could this work for pharma? It is a question that any marketer in our industry should ask when they see a successful campaign from another industry.
Media May 5, 2017
With so many different options for platforms and various approaches to data management, the most difficult challenge of 2016 was getting data to work harder for pharma companies.
Media May 4, 2017
Healthcare advertising and communications group inVentiv Health Communications has appointed Julie Adrian as managing director for its European operations.
Media May 3, 2017
No company wants to be seen as uncaring, least of all in the healthcare space. Clients I’ve supported in this sector are often passionate about their mission to bring new and better treatment options to patients.
Media May 2, 2017
"Patient engagement is very much one of our focus areas," Julie Adrian, managing director of European operations, said..
Media May 1, 2017
The Mental Health Parity and Addiction Equity Act of 2008 forged a legal framework to guarantee people with mental health conditions the same access to care and coverage as those with physical conditions or injuries.
Media February 27, 2017
Meg Alexander, Managing Director of our Reputation & Risk Management Practice, writes about how to avoid the price crisis in this article for PM360.
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