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Syneos Health Communications
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In The Media

Featured Thought Leadership
  • Fierce Pharma Marketing Tees up Trends for 2021—and Big News, They're Not All COVID-19-Related

    In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point. Pharma organizations [should] stand forward as the innovators they’ve always been. Creating change for people, creating longer lives and opportunities for better health.”

    Read Article
  • Digital Video Takes Over as the New—and Cheaper—TV Advertising for Pharma

    “We don’t all consume the same live TV programming or even streaming services anymore,” Leigh Householder, managing director of omnichannel strategy at Syneos Health shares in this Fierce Pharma article. She talks about personal prime time and programmatic relevance.

    Read Article
  • Syneos Health Communications Bolsters Value, Access and Public Affairs Offerings with Key Senior Hires

    Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy

    Read Article
  • Media January 18, 2019

    Escaping the spin cycle of sub-optimal launch

    This PMLiVE article focuses on four broad areas that pharma should consider to prepare best for launch.

  • Media January 18, 2019

    Key Questions About Social Media in 2019

    In this PM360 article, Julian Suchman, Digital Strategist at Syneos Health, talks about why Facebook remains an effective channel for pharma marketers in 2019.

  • Media January 11, 2019

    Pharma in the age of acceleration

    Duncan Arbour, SVP Innovation and Alex Brock, Head of Digital, both at Syneos Health Communications Europe, together with Skye Hodson, Engagement Manager, Syneos Health Consulting share some insights on where digital health technology is heading.

  • Media January 11, 2019

    Relearning launch: Four key dynamics for pharma launches in 2019

    Syneos Health examines some of the key trends shaping industry launches in 2019 and beyond.

  • Media January 8, 2019

    Syneos Health: ‘Heightened influx of information’ drives 2019 trends, challenges

    Access to an increasing amount of information is catalyzing research, while also lending to higher levels of professional burnout on behalf of health care professionals, says company executive.

  • Media January 7, 2019

    What Can Pharma Expect in 2019?

    In this eyeforpharma article, David Thompson, SVP, Real World and Late Phase, at Syneos Health, says that pragmatic clinical trials (PCTs) will be a growth area in 2019.

  • Media January 7, 2019

    The end of siloed healthcare

    Duncan Arbour, SVP Innovation, Syneos Health Communications Europe, spoke with PharmaPhorum about the Syneos Health Trends Ten report.

  • Media January 3, 2019

    As Corporate Activism Evolves, is Healthcare Getting Left Behind?

    Dana Davis, strategist in the Reputation & Risk Management Practice at Syneos Health, talks about why pharmaceutical companies have not been targets of activist campaigns on social issues and lays out steps to prepare for activist campaigns.

  • Media January 3, 2019

    Give it to us straight, doctors tell pharma advertisers—but being funny is OK, too

    This FiercePharma article talks about a survey of primary care physicians by GSW, a Syneos Health company and the Harris Poll that revealed 76% of doctors prefer simple language in advertising.

  • Media December 20, 2018

    Expect more transparency around pharma's advocacy group partnerships in 2019

    In 2018, pharma-advocacy partnerships made headlines for their incredible work but also caught heat over payments. FiercePharma recaps, pulling insights from a Syneos Health Communications blog post by advocacy specialist Keri McDonough.

  • Media December 17, 2018

    Med Ad News: Healthcare Agency Roundtable

    Med Ad News interviewed Sonja Foster-Storch, President of GSW North America and fellow 2018 Manny Award winners for the Healthcare Agency Roundtable highlighted in their December issue.

  • Media December 14, 2018

    MM&M Webcast: What We Can Learn From Caregivers—The Missing Link to Patient Centricity

    Syneos Health conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies.

  • Media December 6, 2018

    Diagnosed Anywhere

    Leigh Householder, EVP / Managing Director of Insights and Innovation at Syneos Health, writes about the uptake of diagnostic tools in this PMLiVE article.

  • Media November 28, 2018

    Syneos Health Releases the 2019 Health Trend Ten, Outlining Critical Shifts Impacting Drug Development and Commercialization

    eBook Provides Biopharma Decision Makers With What’s-Next Insights to Navigate Challenges and Capitalize on the Opportunities Ahead

  • Media November 27, 2018

    The Syneos Health Podcast: The Health Trend Ten - Clinical Perspective

    This episode of the 2019 Health Trend Ten discusses key clinical trends that will impact the healthcare industry going into 2019.

  • Media November 27, 2018

    The Syneos Health Podcast: The Health Trend Ten - Commercial Perspective

    The first of the two episodes on the 2019 Health Trend Ten discusses key commercial trends that will impact the healthcare industry going into 2019.

  • Media November 27, 2018

    Trends for pharma in 2019? Stressed docs, data drivers, price populism and more, says Syneos Health

    This article from FiercePharma talks about the release of 2019 Health Trend Ten eBook by Syneos Health, which outlines critical shifts impacting drug development and commercialization.

  • Media November 9, 2018

    Nudge-nudge, think-think

    This PMLiVE article examines the complexities of human behaviour and what it means for developing behavioural change programmes.

  • Media October 26, 2018

    Speaker Bureau: Better Choices for Turbulent Times

    Meredith Meilinger, VP of Operations at Cadent Medical Communications, a Syneos Health™ company writes about speaker bureaus in this PM360 article.

  • Media October 25, 2018

    Harnessing Social Media to Reach Today’s Social Media-savvy Rare Disease Patient and Caregiver

    Marie Emms, Rowena Kam, and Michael Pearlman of Syneos Health discuss how social media can be used by patients with rare diseases and by those who recruit for rare disease clinical trials.

  • Media October 22, 2018

    Lonely planet: why there is dwindling value in pharma travelling alone

    This PMLiVE article delves into why collaboration is the best way forward for pharma.

  • Media October 19, 2018

    AI UK – one year on

    In autumn last year, we started researching our research paper Artificial Intelligence for Authentic Engagement, informed by a survey of over 1,000 patients and caregivers across the EU and United States. Read more in this PMLiVE article.

  • Media October 18, 2018

    To recruit for clinical trials, throw out the usual ad playbook: study

    Our Digital & Social Strategy team was at Digital Pharma East. MM&M covers the presentation that highlighted our latest research as outlined in report, Content That Clicks: Effective Social Marketing for Clinical Trial Recruitment.

  • Media October 17, 2018

    Expansion of Digital Capabilities Bolstered with Influx of New Hires at Syneos Health Communications

    Syneos Health Communications, the network of advertising, public relations and medical communications agencies within Syneos Health(TM) (NASDAQ:SYNH), today announced new digital capabilities and talent.

  • Media October 17, 2018

    Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

    Original Research to Be Presented at Digital Pharma East

  • Media October 11, 2018

    Early Thinking Pays Off In Powerful Launch Labels

    Pharma has woken up to label optimization. Figuring out, in advance of your pivotal trial, what robust and compelling language you need in your label has become one of the most strategic issues in drug development.

  • Media October 10, 2018

    Leave or remain? Winning the employee referendum

    This PMLiVE article delves into six things that employers can do to retain their best employees.

  • Media October 5, 2018

    Inside the Gray Space of Digital Therapeutics

    Jennifer Kielmeyer, GSW, recaps the DTxDM conference, that brought together more than 200 senior decision-makers from digital therapeutics companies, pharma, investors, payers, and healthcare providers.

  • Media October 5, 2018

    Social Media’s Eroding Trust Hits Healthcare Companies

    The pharmaceutical and biotech world has a reputation problem, and the practice of using social media to engender trust among stakeholders has been beset by its own recent challenges, as those social channels too have now fallen under public scrutiny.

  • Media October 4, 2018

    Connected Opinion Leaders: Pharma’s New Go-to Professional Influencers

    Wendy Balter, President, Cadent Medical Communications weighs in on the emerging importance of Connected Opinion Leaders for Medical Marketing & Media.

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