Blog November 30, 2016
How do you communicate with your doctor? Maybe the phrase “Doctor On Call” is changing to “Doctor Online.” More and more, you are likely to have conversations with your caregivers online, either sitting at your computer or on-the-go with your mobile device.
Blog November 30, 2016
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
Blog November 30, 2016
People think the great debate of this decade is about privacy – what we want other people and companies to know about us. I disagree. I think it’s about transparency – how much we’re actually comfortable knowing about ourselves.
Blog November 30, 2016
Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology. From Apple to Nike, Fitbit to Google Glass, wearable devices are becoming a power player and are gaining popularity.
Blog November 30, 2016
Today, everything that can be tracked already is – or will be soon. So that begs the question, who does your data belong to? Is it yours, or does somebody else own it? If it’s yours, what are you doing with it?
Blog November 30, 2016
We’re excited to begin releasing our 2015 trends reports. This year, we’re starting with big new expectations for marketing. In this first report, 37 of our colleagues from around the world identified the top 2015 trends and opportunities for brands.
Blog November 30, 2016
Roughly 1 billion doctor’s office visits occur each year. Research has shown that out of those visits, about 70% of them are unnecessary or could have been easily avoided with a quick question directed towards a specialist.
Blog November 30, 2016
Healthcare is typically full of a lot of finger pointing and blame. You did that; so now you must do this. For healthcare consumers, every interaction can feel like a giant penalty box.
Blog November 30, 2016
Graphic designer Emily McDowell is a a 15-year survivor of Hodgkin lymphoma. She was 24 when she was diagnosed. “The most difficult thing about my illness was the fact that it was so lonely,” she said.
Blog November 30, 2016
One of the trends the innovation team is tracking is “More Involved Patients” – the increasing expectation of patients to be active participants in their healthcare.
Blog November 30, 2016
Fabrizio Caranci, Director of Channel Innovation at Merck, started out with this super fact from John Chambers, CEO at Cisco: by 2020 over 30 billion objects will wirelessly be connected to the internet. Even if you count everyone in the world, that’s 4 to 5 devices each.
Blog November 30, 2016
We know how much air pressure is in our tires. We are informed well before the gasoline in our car runs out. We can even request products to be automatically shipped to our households with the touch of a button when they start to run low.
Blog November 30, 2016
Prepd is about to revolutionize lunch packing and as marketers we should take notice. Prepd is an “intelligently designed and beautifully crafted lunchbox and smart recipe app.”
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