Blog November 30, 2016
How do you communicate with your doctor? Maybe the phrase “Doctor On Call” is changing to “Doctor Online.” More and more, you are likely to have conversations with your caregivers online, either sitting at your computer or on-the-go with your mobile device.
Blog November 30, 2016
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
Blog November 30, 2016
Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology. From Apple to Nike, Fitbit to Google Glass, wearable devices are becoming a power player and are gaining popularity.
Blog November 30, 2016
Today, everything that can be tracked already is – or will be soon. So that begs the question, who does your data belong to? Is it yours, or does somebody else own it? If it’s yours, what are you doing with it?
Blog November 30, 2016
Roughly 1 billion doctor’s office visits occur each year. Research has shown that out of those visits, about 70% of them are unnecessary or could have been easily avoided with a quick question directed towards a specialist.
Blog November 30, 2016
Graphic designer Emily McDowell is a a 15-year survivor of Hodgkin lymphoma. She was 24 when she was diagnosed. “The most difficult thing about my illness was the fact that it was so lonely,” she said.
Blog November 30, 2016
Prepd is about to revolutionize lunch packing and as marketers we should take notice. Prepd is an “intelligently designed and beautifully crafted lunchbox and smart recipe app.”
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