Blog April 16, 2019
Lost in Translation: Why Your Teams Don’t Execute Your Strategy
Live from eyeforpharma Philadelphia 2019— A dozen fresh soundbites from a panel of pharma executives exploring the gap between strategy and execution.
Blog April 16, 2019
Live from eyeforpharma Philadelphia 2019— A dozen fresh soundbites from a panel of pharma executives exploring the gap between strategy and execution.
Blog April 16, 2019
Live from eyeforpharma Philadelphia 2019— why pharma needs to defy conventions in problem solving in order to drive change and impact.
Blog April 16, 2019
Live from eyeforpharma Philadelphia 2019— a look at "Field Force Effectiveness in a “Many-to-Many” World".
Blog April 16, 2019
Live from eyeforpharma Philadelphia 2019— eyeforpharma Chairperson Paul Simms kicked off today’s conference with 5 bold predictions for our industry.
Blog April 15, 2019
Winter is coming… in May. In this week’s edition of TWTW, we’re not previewing the season of Game of Thrones. Instead, we’ve got a look at some of the drug pricing bills that could make it to the floor of the U.S. House of Representatives for a vote in just a few weeks.
Blog April 10, 2019
Two pharma leaders, Eli Lilly and Johnson & Johnson, have begun disclosing product list prices in their TV commercials, taking the plunge that many brands are still approaching nervously.
Blog April 9, 2019
Did you know that only 25% to 50% of patients worldwide take their medicine correctly? Researchers across the world are turning to smart pills as the next gen solution for reinforcing better behavior when it comes to taking prescribed medication.
Blog April 8, 2019
Prescription delivery services – like Hims, Roman and Kick – are popping up all over the place, prompting concerns about regulation. But their popularity is a good reminder to the industry about what some patients want – easy access, convenience and lighthearted content.
Blog April 3, 2019
Deploying ambassadors to speak at the marketing conference DigiPharma Connect, Snapchat is vying to position itself as the best social media outlet for pharma marketing.
Blog April 1, 2019
You think you’re busy? We’ve recapped Scott Gottlieb’s eventful penultimate week at the FDA in this week’s edition of The Week That Was. Plus, a Pulse on Pricing with a first-in-the-nation policy passed in the states.
Blog March 28, 2019
In his recent book, Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again, Eric Topol takes a new perspective on the emergence of AI in healthcare and how the advancement of tech may actually be for our benefit.
Blog March 28, 2019
Ernest Quintana knew he had long suffered from a deadly lung disease when he was rushed to the hospital, but the news of his imminent death still profoundly shocked him and his family—not because of its grimness but who delivered it: a robot.
Blog March 27, 2019
Toronto-based innovation shop Trend Hunter has cranked out over 10,000 custom trends profiles in the past decade, and they compressed their annual 3-day innovation experience into an 8-hour intensive course.
Blog March 25, 2019
Employers wield enormous influence in deciding the care their employees receive – yet they aren’t always considered a core “stakeholder” in the healthcare debate. But that may be changing, as companies like Walmart look to reshape how they provide care to their employees.
Blog March 22, 2019
Where will digital therapeutics or DTx be in five years?
Blog March 21, 2019
The Innovation Authority, the arm of the Israeli government responsible for advancing industrial R&D throughout the country, has given a multi-million-dollar grant to Zebra Medical Vision, a digital health startup.
Blog March 20, 2019
Understanding a consumer need for easier access to healthcare, researchers from the University of California in San Francisco are using data from a recent study to explore a new smartphone app that can provide a diagnosis without a trip to the doctor.
Blog March 18, 2019
Toronto-based innovation shop Trend Hunter has cranked out over 10,000 custom trends profiles in the past decade, and today they’ve compressed their annual 3-day innovation experience and taken their show on the road with an 8-hour intensive course.
Blog March 18, 2019
Dr. Ned Sharpless was just appointed Acting FDA Commissioner. How are investors reacting and what does it mean for industry? This week’s edition of The Week That Was takes a look and provides insights from a new ICER report.
Blog March 15, 2019
Investment in technology is imperative for providers who want to keep up with the changing healthcare reimbursement landscape.
Blog March 14, 2019
Responding to rampant criticism of rising drug prices, pharma giant Eli Lilly will begin selling an authorized generic of its preeminent insulin therapy, Humalog, at half-price.
Blog March 13, 2019
Imagine a world where our medicine, food and health conditions are made from or treated by a 3D printer.
Blog March 11, 2019
Do you love that LaLa feeling? This week’s edition of The Week That Was looks at how not to spin a poor earnings report.
Blog March 11, 2019
Is the market prepared for DTx? The answer, it seems, is neither yes nor no, and the panelists at 2019 Digital Medicine and MedTech showcase weighed in from a number of different perspectives.
Blog March 8, 2019
It’s become more and more apparent that the need for comprehensive mental healthcare has exploded.
Blog March 7, 2019
In some rooms at Cedars-Sinai Hospital, patients won’t spend a moment alone—sort of—now that the leading Beverly Hills medical center has partnered with Aiva Health to make select rooms smart.
Blog March 6, 2019
With there being so many different stakeholders, including patients, providers and payers, panelists at the 2019 Digital Medicine & MedTech Showcase pointed to a number of different adoption roadblocks—and successes.
Blog March 6, 2019
Sooner than later your electric toothbrush may be introducing an alternative option for improving your current dental routine – all without having to take a trip to the dentist’s office.
Blog March 4, 2019
Policymakers continue their focus on drug pricing and may also have eyes for changes to the Orphan Drug Act.
Blog February 28, 2019
In a new Harvard Business Review article, brand positioning expert Denise Lee Yohn distills some of the most useful marketing points gleaned from her 25 years of marketing leadership.
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