Blog July 3, 2018
While the challenge of non-adherence is far from news in our industry, CVS Health has nonetheless focused multiple work streams on quantifying, qualifying and reversing its impact on healthcare costs.
Blog July 2, 2018
Summer hit the country hard this week, with temps on both coasts and most of the Midwest reaching near-triple digits. Last week’s headlines were nearly as extreme. From one biopharma’s Right-to-Try misstep to political shade thrown at BIO and PhRMA for the infamous PABNAB ra
Blog June 27, 2018
If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand. Greg Sterling, Contributing Editor at Search Engine Land, recently reported on Amazon & Marriott’s new venture.
Blog June 26, 2018
Recently, the FDA issued Collecting Comprehensive and Representative Input, the first of four patient-focused drug development (PFDD) guidance documents.
Blog June 25, 2018
Summertime…and the livin' is easy. Well, sort of. It was another intense week in healthcare headlines. The FDA may get a new name; Facebook is redirecting users searching for opioids and the WHO has us wondering if our Candy Crush obsession is unhealthy.
Blog June 21, 2018
The human brain responds to sound quicker than any other sense. In most cases, sound can influence your other senses initial reaction and response according to Joel Beckerman, composer and founder of strategic music and sound studio, Man Made Music.
Blog June 21, 2018
At this point, if you utilize any of the popular social media platforms, you are fully aware of the ‘tweet heard around the world’, the response from the maker of Ambien, Sanofi, and the public’s response.
Blog June 20, 2018
We collected all our favorite short-listed creative, big ideas, and highlights from individual talks in 14 posts. Here’s the full list. But definitely start with this one.
Blog June 20, 2018
Indian medical device manufacturer DyAnsys recently announced the U.S. FDA approval of its first-in-class non-drug treatment for opioid withdrawal.
Blog June 19, 2018
Live from Cannes Lions: Can you joke about death? The Indian Association of Palliative Care says you have to.
Blog June 19, 2018
Live from Cannes Lions: A complex treatment requires incredibly simple support.
Blog June 19, 2018
Live from Cannes Lions: What could make being sick better? Toys, treats and comics that let you still feel like a kid.
Blog June 19, 2018
Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.
Blog June 19, 2018
Live from Cannes Lions: Rebuilding trust takes time and transformation. Johnson & Johnson Baby invested in both.
Blog June 19, 2018
Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.
Blog June 19, 2018
Live from Cannes Lions: Four brands that are showing people exactly how they can help tackle big health challenges – one person at a time.
Blog June 18, 2018
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
Blog June 18, 2018
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
Blog June 18, 2018
Gooooooooooooooaaaaaaaaaaaaaaaaaaaaaaaaaal!!!!!!!!! Sorry folks, we've been feeling inspired by the World Cup kicking off and needed to get that out of systems since 2014. While the rest of the globe is focused on soccer (or football), we haven't missed last week's penalty k
Blog June 18, 2018
Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.
Blog June 18, 2018
Live at Cannes Lions: It all started right here at Cannes. Two companies came together to create a new media platform about healthcare and they’re back to talk about the launch.
Blog June 18, 2018
Live from Cannes Lions: The biggest drivers of health outcomes are social determinants. New studies and new ways are creating opportunities to use that understanding to save lives.
Blog June 18, 2018
Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.
Blog June 18, 2018
Live from Cannes Lions: They call it a thrill ride. Transformation has an incredibly human effect just like a carnival ride. From fear to terror to utter fatigue from the stress of the turns and curves. At GSK, transformation is fueled by teaching trust.
Blog June 14, 2018
As health companies merge healthcare into the ever-evolving landscape of artificial intelligence, it is interesting to see how new platforms and tools learn from their predecessors and continually make monumental steps in the right direction.
Blog June 13, 2018
As anticipated, on June 6, 2018, Senator Claire McCaskill (D-Mo.) introduced the Patient Advocacy Transparency Act.
Blog June 12, 2018
This edition of Medical Science Moments features highlights from the recent ASCO conference.
Blog June 11, 2018
From the Warriors and the Capitals to Bob Baffert, Mike Smith, and Justify doing the near-impossible at the Belmont, June started off with some seriously big wins. We’ve also seen a lot of action on the healthcare front this week
Blog June 7, 2018
Lately, Facebook has been working on multiple fronts to increase the level of users’ engagement on the platform, since the reach and engagement has been dropping as a result of another alteration to their algorithm.
Blog June 6, 2018
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth. Mobile is outpacing TV, desktop is holding steady, and print is in a pinch.
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