Blog August 29, 2019
Why Pharma’s a Friend of the Pod
Pharmaceutical leaders are meeting customers in their AirPods, according to iHeartMedia President Conal Byrne, because audio is a newly critical space for American content consumption.
Blog August 29, 2019
Pharmaceutical leaders are meeting customers in their AirPods, according to iHeartMedia President Conal Byrne, because audio is a newly critical space for American content consumption.
Blog August 28, 2019
Researchers in California have designed new wearable technology that can detect subtle physiological signals through a sticker that adheres to the skin like a Band Aid. The new tech is slated to create new opportunities for health monitoring and clinical trial use.
Blog August 28, 2019
Though pioneering a brand-new health-monitoring technology, scientists at the Technical University of Munich are doing it through an ancient art: tattoos. Their goal is to ink people with customizable body art that will change color based on properties of their blood.
Blog August 26, 2019
This week’s edition of The Week That Was details how the Business Roundtable’s “Statement on the Purpose of a Corporation” shifts businesses’ focus from solely shareholders to all stakeholders. Our team breaks down what this could mean for healthcare companies in the future.
Blog August 19, 2019
It’s seems like it’s being marketed as a treatment for everything from pain to anxiety, but is it legal? And, are there any quality controls? We’re talking CBD in this week’s edition of The Week That Was.
Blog August 14, 2019
Missed medical appointments cost the healthcare industry billions of dollars each year. Uber Health’s new deal with Medpod hopes to ease the burden with the delivery of remote care technology to the homes of patients.
Blog August 13, 2019
For decades, an Alzheimers cure has eluded scientists, who can only recognize the disease once it’s too late. As rates of dementia increase, a new biotech uses artificial intelligence (AI) and natural language processing (NLP) capabilities to detect it earlier than ever.
Blog August 12, 2019
The Center for Medicare and Medicaid Services (CMS) finalized a rule for covering CAR-T therapies and not everyone is jumping for joy. In this week’s edition of The Week That Was, we discuss the rule, the reactions and what it means for patients, providers and pharma.
Blog August 7, 2019
Only in recent years have insurance companies been mandated to provide equal benefits for mental health as they do for general medical care. But here’s the challenge: Mental health care coverage is limited.
Blog August 6, 2019
Physicians in the UK are piloting multi-patient appointments in hopes of combating healthcare costs and HCP shortages.
Blog August 5, 2019
80% of voters support importing drugs from Canada and politicians on both sides of the aisle agree. In this week’s edition of The Week That Was, we dig into the Administration’s plan, the debate over the policy and what’s next.
Blog July 31, 2019
What can we do to fight the influx of measles outbreaks? The answer lies in epidemiological data and the power of education.
Blog July 30, 2019
The elimination of CMOs at Johnson & Johnson, Uber and McDonalds highlights how marketing technologies are changing marketing at its core.
Blog July 29, 2019
Headlines about the Senate Finance Committee’s bill are everywhere. Wondering how this legislation could affect drug manufacturers? In this week’s edition of The Week That Was, the team digs into the bill and its implications.
Blog July 25, 2019
It’s no surprise that one encounters many veteran journalists in the marketing world: clear and compelling storytelling is invaluable to a brand. But storytelling isn’t the only journalistic skill that augments a marketer’s toolkit.
Blog July 23, 2019
“Timing is everything - particularly when lives are at stake.” In this week’s edition of The Week That Was, we analyze recent public apologies.
Blog July 19, 2019
Dr. Tatiana Prowell of the Johns Hopkins Kimmel Cancer Center joined forces with Dr. Don Dizon of Brown University medical school on a Medscape News panel that challenged many of the ways doctors talk about patients.
Blog July 18, 2019
While most Americans can reach a Level I or Level II trauma center within an hour, only 24% of Americans residing in rural areas can do so within that same timeframe.
Blog July 15, 2019
As digital health continues to grow in prevalence, so do patient information databases. The collection, storage and usage of that patient data comes with a lot of risk, including reputational challenges.
Blog July 9, 2019
Mood tracking is not a new concept. In fact, it has been a central aspect of such things like Cognitive Behavioral Therapy (CBT), helping people to recognize and monitor the fluctuation of how they feel throughout the day.
Blog July 3, 2019
Value is increasingly measured by hard numbers as data becomes bigger and more accessible than ever. Pairing these numbers with softer measures can reveal a fuller picture of success and opportunity.
Blog July 2, 2019
As the number of people in the U.S. experiencing a mental illness continues to rise, the state of California is stepping in with a smartphone app that can provide access to care right at your fingertips.
Blog July 1, 2019
This week's edition of The Week That Was details how health and medical groups are taking action to address the “greatest public health challenge of the 21st century” and what you need to know from a busy week in healthcare policy.
Blog June 26, 2019
For top competitors like Jeopardy! star, James Holzhauer, and Chess Grandmaster, Magnus Carlsen, being good isn’t enough. So how did they separate themselves from the pack to become the best of the best?
Blog June 26, 2019
For the average American, more than half of their food consumption is comprised of ultra-processed foods. According to a new study published in the BMJ, researchers found that the consequences of a poor diet go far beyond just weight gain.
Blog June 25, 2019
Some of the largest pharma companies are looking to Verily (formerly Google Life Sciences) to recruit patients for clinical trials and help sort through the masses of health data available.
Blog June 24, 2019
A New York Times op-ed highlights the problems in American healthcare that are making doctors depressed.
Blog June 19, 2019
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business. Award winners included retailers, technology manufacturers, consumer packaged goods brands, advocates, and, of course, healthcare leaders.
Blog June 19, 2019
Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions. The healthcare awards had plenty of their own beats, including a self-exam inside a pop video, a big musical tribute to the vulva, and an actual audio treatment.
Blog June 19, 2019
Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight. Like Head & Shoulders in the Holy Land, great works of literature on toilet paper, and dog treats on phones. Come on, you want to read about that!
Already have a RSS feed reader?
