Blog April 30, 2018
In the largest multi-state food-borne E. coli outbreak since 2006, at least 84 people across 19 states have been infected with E. coli from romaine lettuce in the past month. The team at TWTW is counting ourselves lucky that we are unusually big fans of kale. In other news..
Blog April 27, 2018
In 2003, there were 15 of us at Biosector 2 (B2), an open floor plan, a few dogs lounging around, daily lunch provided from our favorite -- Chelsea market and great surround sound music.
Blog April 25, 2018
Before this year’s 16th annual eyeforpharma convention even officially began, Amazon was there, empowering pharma leaders by teaching them new ways from their approach to innovation.
Blog April 24, 2018
It is no secret that hypertension is the leading cause of death in America. However research reveals less than half of patients adhere to their treatment regime.
Blog April 24, 2018
You may have heard that Biosector 2 is a 2018 finalist for the Holmes Report Agency of the Year. But what’s all the buzz about, and what makes this agency so special?
Blog April 23, 2018
Happy Monday, readers! While we’re busy celebrating Earth Day by eating local, non-bagged lettuces and reading and recycling newspapers, we also caught up on breaking news in healthcare headlines
Blog April 20, 2018
Payers are continually adjusting their management strategies in an effort to control costs. This year we have seen insurance companies and pharmacy benefit managers (eg, UnitedHealthcare and Express Scripts) implement a new program: the co-pay accumulator.
Blog April 18, 2018
CVS Health recently announced a new tool available to pharmacists and patients. The goal? To help instantly compare your insurance plan against available therapies to help lower (potentially) the overall expense associated with your medication.
Blog April 17, 2018
This edition has some good news about exercise, use of social media to monitor drug adverse effects, questions about credibility of early trial results, and some quick bits from CRISPR to obesity. Oh, and I almost forgot: a potential device that can enhance memory!
Blog April 16, 2018
I’d first heard of Biosector 2 as a junior staffer at another, larger agency conglomerate – we kept losing pitches to them and all I could think was: Who are these people? How are they coming up with these super cool programs? Wait, they don’t have titles? That’s so … weird.
Blog April 16, 2018
Whether you spent the weekend jamming at a music festival in the sunny, warm desert, or doing something more mundane like taxes switching between heat and air conditioning in your apartment, you may have missed this week’s healthcare and crisis comms headlines.
Blog April 13, 2018
My secondary school alma mater, Hastings High School, recently asked me to be the keynote speaker at their upcoming commencement ceremony this June.
Blog April 12, 2018
Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A. J. Triano’s Democracy Disruption in 2018: The Rise of the Empowered Patient.
Blog April 11, 2018
Live from EFP ‘18: “Can’t we all just get along? Please.” This was the ask (well, plea) from self-defined “medical mom” Meredith Hardy during this morning’s eyeforpharma panel focusing on developing effective patient support ecosystems.
Blog April 11, 2018
Live from EFP ‘18: The closing session for eyeforpharma ’18 brought the story full circle. Six executives from the likes of Novartis, Lilly and even Kaiser Permanente engaged in a panel discussion focused on what value means in our industry to key stakeholders.
Blog April 11, 2018
Live from EFP ‘18: Cheryl MacDiarmid, GSK’s US Respiratory Business Head, shared a glimpse into why and how her organization is so dedicated to the COPD patients they serve.
Blog April 10, 2018
Live from EFP ‘18: In his presentation “From ‘Data-as-Assets’ to ‘Insights-as-Assets,’” GSK’s VP of Commercial Insights Peter Barschdorff shared a hit list of wisdom in the space.
Blog April 10, 2018
Live from EFP ‘18: This afternoon, a panel of 5 patients, advocates and pharma-patient connectors engaged in a discussion titled, “Where is the trust? Strengthen relationships through partnerships and collaborations.”
Blog April 10, 2018
Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.
Blog April 10, 2018
Live from EFP ‘18: Today, eyeforpharma Philadelphia opened with one word: trust. Paul Simms—Chairman of eyeforpharma—started with 2 opposing ideas on trust from Big Pharma leaders.
Blog April 9, 2018
TWTW team spent this weekend doing some spring cleaning in the hopes that it would bring us East Coasters some, well, spring…Fingers crossed that a little wishful thinking and the removal of some pretty major dust bunnies will get the warm weather vibes coming our way.
Blog April 6, 2018
An interesting Business Insider article from this past November points out that many important communication and management skills continue to grow throughout our lives, often peaking well beyond age 50.
Blog April 3, 2018
The Internet of Things (IoT) is not a new concept. In fact, it exists in many of the technological devices that we use every day without us even acknowledging its presence.
Blog April 2, 2018
APRIL FOOLS’! No, the CEOs of Pfizer and Regeneron are not shaking hands and working it out following their heightened rhetoric about drug prices two years ago. It may be April 2nd, but we couldn’t let April Fool’s pass without The Week That Was team having a little fun.
Blog March 29, 2018
Everyone has been talking for months about Amazon’s big healthcare partnership, but earlier this month, the company made another bold foray into a new customer segment: Medicaid recipients.
Blog March 27, 2018
In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’. Furthermore, 66% of respondents reported they were unfamiliar with the word ‘formulary’.
Blog March 26, 2018
The recently announced collaboration between JP Morgan, Berkshire Hathaway, and Amazon has everyone in the healthcare industry talking. This powerful trio is seeking to disrupt and transform the healthcare system by reducing healthcare costs for their collective employees.
Blog March 26, 2018
Happy Monday! The Week That Was team survived the 4th (and hopefully last) nor’easter of the season and is taking in the storm of news that blew in with it.
Blog March 23, 2018
The general perception is that the healthcare industry has lagged behind with innovations using technology and service design. In reality, there are many initiatives in place that don’t come to the surface until you’re ready to notice them.
Blog March 22, 2018
One of the most powerful ideas to emerge in recent years is continuity of care in medicine.
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