Blog August 7, 2018
Big Pharma + Genetics Partnership
Recently, GSK and 23andMe announced a four-year collaboration aimed at identifying new drug targets, better supporting specific subpopulations and accelerating clinical progress.
Blog August 7, 2018
Recently, GSK and 23andMe announced a four-year collaboration aimed at identifying new drug targets, better supporting specific subpopulations and accelerating clinical progress.
Blog August 6, 2018
Happy Monday, readers! Remember when August was a slow, plodding month? Neither does anyone else. This was another week for big deals and tackling the industry’s biggest questions. Dive into the dog days with us in this edition of The Week That Was…
Blog July 31, 2018
The State Supreme Court just resolved a 10-year battle between the Cleveland Clinic and a former patient, retired U.S. Air Force Colonel David Antoon, who alleged that the distinguished hospital botched his prostate surgery.
Blog July 30, 2018
Mental health has often been at the center of controversy. Therapy and psychiatry costs tend to be high and many insurance plans cover only a small portion of those services.
Blog July 30, 2018
FDA had another busy week: recalling Ritz crackers & goldfish, committing to create a modernized definition of what is a “dairy product,” approving new magnetic systems to prevent breast cancer patients from being exposed to excessive radioactive materials during biopsies.
Blog July 24, 2018
Complications from drug interactions can present patients with whole new afflictions. The concern is widespread, with 39% of America’s senior citizens taking five or more prescription drugs simultaneously.
Blog July 23, 2018
Over at TWTW headquarters, we’ve got Elastigirl-envy because the constant barrage of breaking health stories had us stretched thin. With all of the approvals, price tweets, guidances and policy talk, we started thinking we needed super-human powers to keep up with the incred
Blog July 17, 2018
For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.
Blog July 16, 2018
We took the holiday to rest, play with fireworks (the legal kind, mostly) and now we’re back in action for this week’s dose of health care headlines. This week we take inspiration from the eponymous popcorn king, Orville Redenbacher. Born on July 16, nearly 110 years ago, Or
Blog July 10, 2018
In a move to once again place their stake a bit deeper into the healthcare landscape, Amazon recently announced the purchase of the successful online pharmacy, PillPack.
Blog July 3, 2018
While the challenge of non-adherence is far from news in our industry, CVS Health has nonetheless focused multiple work streams on quantifying, qualifying and reversing its impact on healthcare costs.
Blog July 2, 2018
Summer hit the country hard this week, with temps on both coasts and most of the Midwest reaching near-triple digits. Last week’s headlines were nearly as extreme. From one biopharma’s Right-to-Try misstep to political shade thrown at BIO and PhRMA for the infamous PABNAB ra
Blog June 27, 2018
If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand. Greg Sterling, Contributing Editor at Search Engine Land, recently reported on Amazon & Marriott’s new venture.
Blog June 26, 2018
Recently, the FDA issued Collecting Comprehensive and Representative Input, the first of four patient-focused drug development (PFDD) guidance documents.
Blog June 25, 2018
Summertime…and the livin' is easy. Well, sort of. It was another intense week in healthcare headlines. The FDA may get a new name; Facebook is redirecting users searching for opioids and the WHO has us wondering if our Candy Crush obsession is unhealthy.
Blog June 21, 2018
The human brain responds to sound quicker than any other sense. In most cases, sound can influence your other senses initial reaction and response according to Joel Beckerman, composer and founder of strategic music and sound studio, Man Made Music.
Blog June 21, 2018
At this point, if you utilize any of the popular social media platforms, you are fully aware of the ‘tweet heard around the world’, the response from the maker of Ambien, Sanofi, and the public’s response.
Blog June 20, 2018
We collected all our favorite short-listed creative, big ideas, and highlights from individual talks in 14 posts. Here’s the full list. But definitely start with this one.
Blog June 20, 2018
Indian medical device manufacturer DyAnsys recently announced the U.S. FDA approval of its first-in-class non-drug treatment for opioid withdrawal.
Blog June 19, 2018
Live from Cannes Lions: Can you joke about death? The Indian Association of Palliative Care says you have to.
Blog June 19, 2018
Live from Cannes Lions: A complex treatment requires incredibly simple support.
Blog June 19, 2018
Live from Cannes Lions: What could make being sick better? Toys, treats and comics that let you still feel like a kid.
Blog June 19, 2018
Live from Cannes Lions: Health brands are rethinking how they connect with people – and pets – through new approaches to content.
Blog June 19, 2018
Live from Cannes Lions: Rebuilding trust takes time and transformation. Johnson & Johnson Baby invested in both.
Blog June 19, 2018
Live from Cannes Lions: A diabetes brand won gold for a simple radio spot that brilliantly blended pop culture and life with diabetes.
Blog June 19, 2018
Live from Cannes Lions: Four brands that are showing people exactly how they can help tackle big health challenges – one person at a time.
Blog June 18, 2018
Live from Cannes Lions: 9 people living with cancer + 6 months in their homes and lives = a story that shows it is possible to find a new normal
Blog June 18, 2018
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
Blog June 18, 2018
Gooooooooooooooaaaaaaaaaaaaaaaaaaaaaaaaaal!!!!!!!!! Sorry folks, we've been feeling inspired by the World Cup kicking off and needed to get that out of systems since 2014. While the rest of the globe is focused on soccer (or football), we haven't missed last week's penalty k
Blog June 18, 2018
Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.
Already have a RSS feed reader?
