Blog June 18, 2018
Pharma brands short-listing at Cannes
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
Blog June 18, 2018
Live from Cannes Lions: What better place to talk about life-change creativity than in the pharma short list showcase at Cannes?
Blog June 18, 2018
Gooooooooooooooaaaaaaaaaaaaaaaaaaaaaaaaaal!!!!!!!!! Sorry folks, we've been feeling inspired by the World Cup kicking off and needed to get that out of systems since 2014. While the rest of the globe is focused on soccer (or football), we haven't missed last week's penalty k
Blog June 18, 2018
Live from Cannes Lions: The Cannes short list is filled with new ways healthcare leaders are giving patients a voice – sometimes quite literally – with tech, language and tools.
Blog June 18, 2018
Live at Cannes Lions: It all started right here at Cannes. Two companies came together to create a new media platform about healthcare and they’re back to talk about the launch.
Blog June 18, 2018
Live from Cannes Lions: The biggest drivers of health outcomes are social determinants. New studies and new ways are creating opportunities to use that understanding to save lives.
Blog June 18, 2018
Live from Cannes Lions: Merck wants to make healthcare brands irresistible by creating experiences that consumers stop, watch and engage, even in low-interest categories.
Blog June 18, 2018
Live from Cannes Lions: They call it a thrill ride. Transformation has an incredibly human effect just like a carnival ride. From fear to terror to utter fatigue from the stress of the turns and curves. At GSK, transformation is fueled by teaching trust.
Blog June 14, 2018
As health companies merge healthcare into the ever-evolving landscape of artificial intelligence, it is interesting to see how new platforms and tools learn from their predecessors and continually make monumental steps in the right direction.
Blog June 13, 2018
As anticipated, on June 6, 2018, Senator Claire McCaskill (D-Mo.) introduced the Patient Advocacy Transparency Act.
Blog June 12, 2018
This edition of Medical Science Moments features highlights from the recent ASCO conference.
Blog June 11, 2018
From the Warriors and the Capitals to Bob Baffert, Mike Smith, and Justify doing the near-impossible at the Belmont, June started off with some seriously big wins. We’ve also seen a lot of action on the healthcare front this week
Blog June 7, 2018
Lately, Facebook has been working on multiple fronts to increase the level of users’ engagement on the platform, since the reach and engagement has been dropping as a result of another alteration to their algorithm.
Blog June 6, 2018
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth. Mobile is outpacing TV, desktop is holding steady, and print is in a pinch.
Blog June 5, 2018
A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare? And as MM&M summarizes, it is only a trending positively.
Blog June 4, 2018
Happy Monday readers! We’ve got a busy week behind us and another underway so let’s get to it. The FDA was all business this week, Arkansas became the first state to test a work requirement for non-disabled Medicaid beneficiaries and PhRMA is checking ICER - here is TWTW!
Blog May 31, 2018
In today’s day and age, health insurance has become even more challenging to navigate. In many instances, patients are not able to access information about their financial commitment around treatment options.
Blog May 29, 2018
Each day, it is estimated more than 115 people in the US die from an opioid overdose. The CDC estimates the cost is $78.5 billion a year in lost productivity, healthcare and addiction treatments.
Blog May 23, 2018
Researchers at Indiana University-Purdue University Indianapolis recently announced a new tool available for Alzheimer’s patients’ caregivers – a ‘friend-sourcing’ app to help make more meaningful connections and open a new door for communicating and supporting one another.
Blog May 21, 2018
We are gobsmacked at the amount of pharma pricing activity following the release of President Trump’s “Blueprint” to lower drug prices. Read our take on this and other healthcare news.
Blog May 17, 2018
This Sunday, take a moment to honor two guys who sat in a boat and bravely ate some oranges a little more than 270 years ago.
Blog May 16, 2018
Dating back to 1788, wearables have been around helping individuals, even at their most basic, track our steps to help us better keep track of exercise.
Blog May 15, 2018
The annual Food and Drug Law Institute conference is the premier regulatory geek prom of the year. I’ve just returned from this gathering and would like to share some of what I said and learned.
Blog May 14, 2018
President Trump and HHS Secretary Azar gave a slightly delayed, much anticipated speech on the Administration’s Blueprint to lower drug prices.
Blog May 9, 2018
Value and outcomes-based care is making headlines recently. With so much pressure on pharmaceutical companies to defend their pricing methodologies as well as become more transparent, many are innovating with new contracts.
Blog May 8, 2018
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia. We joined over 700 attendees, learned from more than 60 speakers from across the industry and attended dozens of sessions.
Blog May 7, 2018
Good morning folks. It’s Monday, we’re caffeinated and its one week away from Mother’s Day (you’re welcome). There were so many healthcare issues last week that we’re suffering a bit of whiplash. Hold on to your seats, for these healthcare headlines:
Blog May 3, 2018
Enter stage left. Headaches. They come in all shapes and sizes and can, in most cases, be pinpointed to how they started. Dehydration – head injury – over indulgence: whatever the reason, we can point back, solve the mystery and easily treat with a myriad of over the counter
Blog May 2, 2018
Today, consumers are empowered to consider all of the information and varieties surrounding brands and their products. At times, there is so much information in flux, like articles about fads, diets, etc., that is has become hard for consumers to know how to filter through
Blog May 1, 2018
I had a bit of an epiphany recently when I realized that digital communications, like many of the people who work in our field, is a Millennial and, like other Millennials, is now in its adulthood.
Blog May 1, 2018
Recently, Facebook CEO Mark Zuckerberg spent 2 long days in front of Congress answering questions from a joint hearing of the U.S. Senate’s Judiciary and Commerce Committees. This stemmed from the revelation that Cambridge Analytica, a political consulting firm, illegally
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