Blog July 29, 2019
Headlines about the Senate Finance Committee’s bill are everywhere. Wondering how this legislation could affect drug manufacturers? In this week’s edition of The Week That Was, the team digs into the bill and its implications.
Blog July 25, 2019
It’s no surprise that one encounters many veteran journalists in the marketing world: clear and compelling storytelling is invaluable to a brand. But storytelling isn’t the only journalistic skill that augments a marketer’s toolkit.
Blog July 23, 2019
“Timing is everything - particularly when lives are at stake.” In this week’s edition of The Week That Was, we analyze recent public apologies.
Blog July 19, 2019
Dr. Tatiana Prowell of the Johns Hopkins Kimmel Cancer Center joined forces with Dr. Don Dizon of Brown University medical school on a Medscape News panel that challenged many of the ways doctors talk about patients.
Blog July 18, 2019
While most Americans can reach a Level I or Level II trauma center within an hour, only 24% of Americans residing in rural areas can do so within that same timeframe.
Blog July 15, 2019
As digital health continues to grow in prevalence, so do patient information databases. The collection, storage and usage of that patient data comes with a lot of risk, including reputational challenges.
Blog July 9, 2019
Mood tracking is not a new concept. In fact, it has been a central aspect of such things like Cognitive Behavioral Therapy (CBT), helping people to recognize and monitor the fluctuation of how they feel throughout the day.
Blog July 3, 2019
Value is increasingly measured by hard numbers as data becomes bigger and more accessible than ever. Pairing these numbers with softer measures can reveal a fuller picture of success and opportunity.
Blog July 2, 2019
As the number of people in the U.S. experiencing a mental illness continues to rise, the state of California is stepping in with a smartphone app that can provide access to care right at your fingertips.
Blog July 1, 2019
This week's edition of The Week That Was details how health and medical groups are taking action to address the “greatest public health challenge of the 21st century” and what you need to know from a busy week in healthcare policy.
Blog June 26, 2019
For top competitors like Jeopardy! star, James Holzhauer, and Chess Grandmaster, Magnus Carlsen, being good isn’t enough. So how did they separate themselves from the pack to become the best of the best?
Blog June 26, 2019
For the average American, more than half of their food consumption is comprised of ultra-processed foods. According to a new study published in the BMJ, researchers found that the consequences of a poor diet go far beyond just weight gain.
Blog June 25, 2019
Some of the largest pharma companies are looking to Verily (formerly Google Life Sciences) to recruit patients for clinical trials and help sort through the masses of health data available.
Blog June 24, 2019
A New York Times op-ed highlights the problems in American healthcare that are making doctors depressed.
Blog June 19, 2019
Live from Cannes Lions Health: This year, we learned one thing for sure: health is everyone’s business. Award winners included retailers, technology manufacturers, consumer packaged goods brands, advocates, and, of course, healthcare leaders.
Blog June 19, 2019
Live from Cannes Lions Health: It wasn’t just the super-exclusive Spotify party rocking at Cannes Lions. The healthcare awards had plenty of their own beats, including a self-exam inside a pop video, a big musical tribute to the vulva, and an actual audio treatment.
Blog June 19, 2019
Live from Cannes Lions Health: Every year, at shows like this one, there are a few campaigns that just surprise and delight. Like Head & Shoulders in the Holy Land, great works of literature on toilet paper, and dog treats on phones. Come on, you want to read about that!
Blog June 19, 2019
Live from Cannes Lions Health: The history of healthcare communications is full of directives about what we should do or even have to do. This year’s short listers and award winners focused more on what would be easy to do – small steps with big impacts.
Blog June 19, 2019
Live from Cannes Lions Health: One of the major themes in life-changing creativity at Cannes Lions this year is campaigns and programs invested in everyday support. Read for three examples that demonstrate the new commitment.
Blog June 19, 2019
Live from Cannes Lions Health: Discussions about health usually happen in carefully controlled environments, full of hushed tones and antiseptic smells. Not at Cannes Lions. Many winners were ones who took personal and difficult discussions into incredibly public spaces.
Blog June 19, 2019
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
Blog June 18, 2019
Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market. It means: if something is wrong, they treat you; but you have to know something’s wrong.
Blog June 18, 2019
Live from Cannes Lions Health: Atilla Cansun, the CMO at Merck Consumer Health (now part of P&G Health), was back at Cannes this year to talk about how to create brands people love. His mission: humanize the relationships between healthcare professionals and companies.
Blog June 18, 2019
Live from Cannes Lions Health: Frank Mazzola, Chief Creative Officer at 21GRAMS, and Suha Patel, Marketing Principal at Genentech, take us into a campaign created for people living with hemophilia.
Blog June 17, 2019
AI is to 2019 what blockchain was to 2018. Beyond the buzz, what could AI actually mean for the healthcare industry?
Blog June 17, 2019
Live from Cannes Lions Health: P&G and Thrive Global launched a new initiative: they’ll be working across six of their well-known brands to bring habit-stacking to consumers, helping to move their products from part of everyday mindless routines to something more meaningful.
Blog June 17, 2019
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare. Check out the highlights.
Blog June 17, 2019
Live from Cannes Lions Health: Andrew Barraclough, Vice President of Global Design and Innovation at GlaxoSmithKline, is committed to making design a powerful partner for change in every aspect of customer experience.
Blog June 17, 2019
Live from Cannes Lions Health: The first day of Cannes Lions kicked off with a quote from the famous Bill Bernbach: “All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto...
Blog June 12, 2019
We’ve seen telehealth services offer virtual doctor’s appointments right from a smartphone. But now, online Rx startups are offering even more convenience – ditching an appointment with a doctor altogether to provide generic prescription drugs straight to your doorstep.
Already have a RSS feed reader?
