Blog August 12, 2021
This month, we’ve seen a flurry of activity that confirms Washington will be focused on drug pricing this summer, and it’s coming from all directions: Congress, the Biden Administration, and Courts.
Blog August 12, 2021
Science is at the foundation of everything we do. Published peer-reviewed data gives us the citeable sources we need for future projects. But what is the value of the best data if it is not communicated well or if no one “hears” it?
Blog August 5, 2021
Within a few days of the Aduhelm approval, the conversation quickly shifted from the first treatment for Alzheimer’s disease to the exorbitant cost ($56,000 annually) and whether the budgetary impact on society of the drug’s broad label is worth the therapeutic outcomes.
Blog August 5, 2021
More than 20 years ago, Gleevec ushered in a therapeutic revolution in oncology based on a relatively simple premise: If cancer cells are “addicted” to oncogenic mutations, targeting the troublesome protein might provide long-lasting disease control.
Blog July 29, 2021
There’s a lot to be said about how our world has changed over the years. But recently, what’s arguably changed the most is the speed at which companies from across all sectors are adopting and incorporating new digital approaches to their businesses.
Blog July 29, 2021
We’ve been delving into each of the four core human truths that shape our behavioral approach to brand strategy, in this month’s four-part series on the Motivational Edge (ME).
Blog July 23, 2021
Cannes Lions 2021: The Behavioral Science Behind Choice Winners
Blog July 23, 2021
Our proprietary framework for building winning brands, the Motivational Edge (ME), works because it connects with people in both their internal and external worlds.
Blog July 15, 2021
Brand Planning with the Motivational Edge, Part II: Validation
Blog July 14, 2021
The Case for a Strong Corporate or Master Brand: the Next Step in the Evolution of the Pharma Industry
Blog July 9, 2021
It’s natural to think of healthcare as a uniquely objective realm of marketing, with a product’s value always rooted in its efficacy and safety. Needless to say, scientific story is an essential part of any product’s positioning.
Blog July 9, 2021
It’s that time of year again. The time of year when our clients, and thus, our teams embark on the odyssey that is Brand Planning. That’s right, it’s an odyssey, but often not the kind that evokes a thrill or feelings of joy.
Blog July 9, 2021
Last month, in what was instantly hailed as one of the most controversial drug approvals in decades, the FDA granted accelerated approval to Biogen’s Aduhelm, the first new Alzheimer’s treatment to receive approval in nearly 20 years.
Blog June 30, 2021
When your customers are physicians, bombarded round the clock with all manner of data and promotion, one fundamental line of thinking can be groundbreaking. What is the motivational style of your target provider type?
Blog June 24, 2021
The much-anticipated 2021 ASCO Annual Meeting has come and gone, and we have experienced a lot: over 5000 abstracts, almost 300 booths and exhibits, and 17 industry expert theaters.
Blog June 17, 2021
It’s been shown over and over that women utilize healthcare services way more than men, being 33% more likely overall to visit a doctor. According to a recent Cleveland Clinic survey, more than 40% of men see a doctor only when they fear they have a serious illness.
Blog June 10, 2021
In a highly anticipated decision, the Food and Drug Administration (FDA) last week cleared Alzheimer’s disease drug aducanumab on an accelerated, conditional approval program.
Blog June 3, 2021
Any diagnosis that contains the word “cancer” can be a heartstopper. Even less aggressive cancers carry a unique weight. However the word attained that gravity, it makes it one of the scariest diagnoses a human being can get.
Blog June 2, 2021
Regardless of whether we’d like to admit it, many of us gained unwanted pounds during the pandemic. Nicknamed the “Quarantine 19,” memes and viral videos took over the Internet, making light of weight gain during the past year.
Blog May 27, 2021
As we’ve inched past the year mark of the pandemic, amidst the heartache of what has transpired and the fear of what is yet to come, there is an ironic undercurrent of collective chest-puffing—and rightly so.
Blog May 26, 2021
As Amazon and Walmart’s endeavors in the healthcare space continue to advance, the choices the two giants make are aligned to their respective company cultures.
Blog May 20, 2021
Take a cursory look at the agenda for next month’s ASCO, and you’ll see oncology’s newest innovations—and promise—come with ever-increasing complexity of choices.
Blog May 18, 2021
As you may have read, the Biden administration announced last week that it will support a proposal to temporarily waive certain intellectual property (IP) protections for COVID-19 vaccines and therapies.
Blog May 14, 2021
All too often, even the most carefully designed—and historically successful—brand strategies may falter as they meet with new audiences. These new audiences can be critical targets, but they’re beyond the sphere for which the brand was initially positioned.
Blog May 7, 2021
While many people, especially healthcare insiders, understand the manifold benefits of artificial intelligence (AI), it’s gotten a bad rep over the years.
Blog April 30, 2021
At Adexchanger’s recent Identity Day, part of a virtual series about trends in data-driven marketing, one hot topic was the announcement of the end of third-party cookies from Google.
Blog April 19, 2021
This VR-based tool is changing the way major companies like eBay, Amazon and Google are approaching diversity training. It could also spotlight a new opportunity for healthcare organizations looking to become a true catalyst for change.
Blog April 16, 2021
Democrats have revealed that the next major legislative package—colloquially known as the infrastructure package—will likely include provisions to lower prescription drug prices. It will be used in part to pay for the infrastructure bill.
Blog April 9, 2021
With about 700 million COVID-19 vaccine doses administered across the globe, the return to (relative) normalcy, in many parts of the world, is starting to feel closer and closer.
Blog April 2, 2021
Maybe you’ve spent some of your career working on initiatives that empower patients to make sound health decisions, such as by developing quality content that’s easy for them to find.
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