Blog June 22, 2020
As some people near the end of their third month of lockdown, many COVID-19-related trends are starting to look quite different than they did toward the beginning of the pandemic. One major development is the drop in number of social-media conversations about coronavirus.
Blog June 16, 2020
Patients are often at risk when presented with mixed messages. Kathleen Starr explains, first, why we’re hardwired to trust false information, and then how healthcare marketers can work through that to promote patient education and empowerment.
Blog June 11, 2020
Understanding the impact that telemedicine has had on HCP behaviors including prescribing in the changing COVID-19 landscape. Findings uncovered through a survey administered in May 2020 by the Insights and Innovation team.
Blog June 5, 2020
With the dramatic impact that COVID 19 has had on work, school, social engagements, and overall life as we know it, one would think that people would be anxious to be vaccinated.
Blog June 3, 2020
Best practices for avoiding the novel corona virus are fairly well publicized, but for people who have contracted COVID-19 guidance can be harder to come by.
Blog May 29, 2020
COVID-19 has accelerated the rate at which we’re seeing change happening around us. From how you work to how you shop, here’s an inside look into what we can expect to see in a post-pandemic world.
Blog May 28, 2020
Deciding when, where, and what mask to wear has been a large topic of discussion as we re-enter into the “New Normal.” So, what are some things to consider if you are in the market for your protective face covering?
Blog May 15, 2020
The COVID-19 pandemic is steadily increasing our risk for a mental health crisis around the world. Luckily, various digital solutions are available to help tackle it.
Blog May 6, 2020
At a time when most clinicians are overwhelmed and overworked, Microsoft and GE Healthcare are partnering together to help ease the burden of patient monitoring with a new cloud-based tool.
Blog May 5, 2020
Achieving success in the current global context now hinges on “the virtual meeting” – the most important method for teams to stay connected, troubleshoot, and drive results. Here are 4 key principles to drive better virtual collaboration.
Blog April 27, 2020
eyeforpharma Barcelona 2020 panel – Create a Digitally Enabled Field Force to Meet Customer Expectation – convened leaders from GSK, Roche, and Sanofi to discuss the ever-evolving role of the sales rep.
Blog April 15, 2020
With earbuds dangling, leaders dialed in from all over the globe to share their expertise with one another and listeners on Zoom. One panel, “Conduct Your Evidence Symphony,” convened medical affairs experts from a spread of pharma organizations.
Blog April 15, 2020
This year’s eyeforpharma Barcelona continued notwithstanding COVID-19 constraints, featuring virtual panels of experts across a range of industry fixations.
Blog April 10, 2020
An inside look into where tech innovation is bringing real value to healthcare and how pharma brands are keeping up with the pace.
Blog April 10, 2020
In this session of efp Barcelona 2020, two of the biggest names in pharma, MSD and Roche, shared their own unique digital experiences in hopes of teaching and inspiring others.
Blog April 10, 2020
Interested in how life science companies are approaching patient-centricity at eyeforpharma Barcelona 2020? We’ve got you covered with a dozen soundbites from the session.
Blog April 8, 2020
The FDA approved Biohaven Pharmaceuticals’ migraine therapy, Nurtec, last month, just before the COVID-19 pandemic sent people the world over into lockdown.
Blog March 31, 2020
How COVID-19 and 3 other barriers will transform healthcare over the next few years.
Blog March 31, 2020
For four years, scientists at MIGAL, the Galilee Research Institute, had been working on a COVID-19 vaccine without knowing it. They were developing a vaccine technology that could be modified to inoculate against a variety of viruses in poultry.
Blog March 17, 2020
With an increasing number of coronavirus cases popping up around the world, countries are taking action by leveraging innovative health tech to protect the safety of the public without compromising the care they need.
Blog March 10, 2020
The advent of federal regulatory guidelines for developing gene therapies—which transplant new genes into people’s cells in order to correct disorders—is a crucial moment in the narrative of the still-novel treatment type.
Blog March 2, 2020
Following just a few years after its 2016 digital health research report, the American Medical Association’s most recent study of the use and adoption of digital clinical tools is proving that more and more physicians are becoming increasingly open to emerging technology.
Blog February 25, 2020
The Cost of Mental Health, Turnover, and Bullying in the Workplace
Blog February 24, 2020
Four promising innovations make the British Heart Foundation’s Big Beat Challenge shortlist.
Blog February 21, 2020
As voice-based commerce is on the rise – thanks to popular digital assistants like Amazon’s Alexa - brands can now leverage a new synthetic voice feature that adds an extra touch of personalization to the experience.
Blog February 12, 2020
Debuting at CES 2020, the AR-based smart mirror leverages immersive technology that connects with personal care devices, apps and professionals to help consumers make smart choices about their health – all from the convenience of their home.
Blog February 10, 2020
At the annual meeting of the World Economic Forum (WEF), AstraZeneca announced a powerful new initiative comprised of a five-year plan and a ten-year plan.
Blog January 30, 2020
From augmented to virtual reality, brands are leveraging video-game-like tech to evolve the training experience for doctors around the world.
Blog January 27, 2020
Pharmaceutical companies across the globe are finding the channels through which they can get desperately needed treatments to patients in need at humane prices.
Blog January 17, 2020
Marked demographic shifts among American doctors are forecasting a new future for the profession. According to the Association of American Medical Colleges, women applicants to medical schools in the U.S. outnumbered men last year, 51-49%.
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