Blog October 17, 2018
Digital Pharma East: Day 2 Recap
The Digital & Social Strategy team is back at Digital Pharma East for Day 2. After a large cup of coffee and a bunch of yummy doughnuts, the team was ready for a full day of digital insights.
Blog October 17, 2018
The Digital & Social Strategy team is back at Digital Pharma East for Day 2. After a large cup of coffee and a bunch of yummy doughnuts, the team was ready for a full day of digital insights.
Blog October 17, 2018
Advantia Health, a leading-edge medical company committed to empowering women with integrated health care services, announced a new partnership with Elligo Health Research, which will offer Advantia’s clients access to a whole new realm of resources, through clinical trials.
Blog October 16, 2018
This week, the Digital & Social Strategy Team traveled to Philadelphia to attend the Digital Pharma East conference – the largest event focused exclusively on digital marketing for the life sciences.
Blog October 16, 2018
The growing appeal of orphan drugs to manufacturers isn’t a groundbreaking story, but a new report identifies some head-spinning facts behind the focal shift from blockbuster to rare-disease drugs.
Blog October 15, 2018
You’re a pharma brand sitting in between your two biggest competitors. Look to your left. Now look to your right. If one of their websites is compliant when shared socially, then yours is not.
Blog October 15, 2018
It’s Monday. It’s fall. And everything is far from certain in healthcare. But as Enzo Ferrari said, “The future is always in the hands of those who know how to preempt it.”
Blog October 8, 2018
After a particularly intense week in the media, a three-day weekend seems like a much needed respite. However, not everyone is celebrating Columbus Day. For those of you in the office this Monday, we offer a TWTW edition focused on transparency
Blog October 3, 2018
With funding from Google, Stanford, and venture capital giants Sequoia and Andreessen Horowitz, seven-year-old Zipline has already revolutionized health care in Rwanda.
Blog October 3, 2018
For those of us squarely in the mid-latitudes of the northern hemisphere, fall is upon us, and that means more than PSLs to our Innovation team—trendspotting season is well underway.
Blog October 1, 2018
Get ready, it is mid-term season! And healthcare is HUUUUGE this cycle. According to voters, healthcare (and its costs) is one of the most important issues cited as we head into elections.
Blog September 26, 2018
To retail behemoths, the health care realm is growing irresistible.
Blog September 25, 2018
Last Friday, Apple released its redesigned Watch, and there’s a lot more to catch the eye of our industry than just a 30% larger display.
Blog September 24, 2018
Fall is officially here, marking week three of the NFL season (we’ve got some Browns fans in the house), the rapid approach of the midterm elections, and the kickoff of the socially acceptable window for ordering pumpkin spice lattes.
Blog September 20, 2018
This edition of Medical Science Moments features research and other news on: CRISPR gene editing to treat human diseases; New approvals for CAR-T cell therapies; Stem cell therapy for heart failure
Blog September 17, 2018
As tempests raged along our coasts and in the nation’s capital last week, we are all left asking for a metaphoric and literal dose of sunshine and transparen-C. Last week, we witnessed biotech billionaires get charged with fraud for misleading investors and watched Memorial
Blog September 17, 2018
Nestlé, the brand you might associate first with such decadent confections as Crunch bars, Laffy Taffy, and Toll House cookies, has made a decided turn toward the healthful.
Blog September 12, 2018
One trend Allidura Consumer, a Syneos Health(TM) company, has been watching closely is how people are embracing simplicity—in ways big and small.
Blog September 11, 2018
All trends come and go. In this vast (and fast) technology-centered world we live in today, they seem to pass through a bit more quickly. But certain trends are here to stay, at least for a little while longer.
Blog September 10, 2018
If you’ve walked down a grocery store aisle lately, it’s not hard to notice more “good-for-you” options, like smaller portion sizes and plant-based products. It’s indicative of a cultural shift.
Blog September 10, 2018
Despite dramatic news coming out of Washington in recent days—from the leaked Kavanaugh documents to the “Deep State Deep Throat” anonymous op-ed in the New York Times, the latest Kaiser Health Tracking Poll finds that American voters are still focused on healthcare:
Blog September 5, 2018
Holistic healthcare brand Otsuka Pharmaceutical has announced a promising partnership with Science 37, the trailblazing startup out of MIT that’s transforming clinical trials for everyone.
Blog August 29, 2018
A new Deloitte report explores the near-future of blockchain: how seriously the world’s top executives, including many in healthcare, regard the emerging technology and how soon they might invest in it.
Blog August 27, 2018
WOOOOW!!! So, a lot happened in Washington this week… which we won’t be commenting on! However, in case you missed it…plenty was happening in healthcare. Here are a few news nuggets of interest:
Blog August 27, 2018
Nonprofit hospital system Partners HealthCare has unveiled a joint venture with Circulation, an on-demand rideshare service, through which Medicare patients receive free rides to their doctor’s offices in non-emergencies.
Blog August 22, 2018
In many ways, our innovation practice is grounded in the concept of constant change. Customers’ expectations are incessantly being rewired and reset.
Blog August 21, 2018
When we think about child care, we think about development in the traditional sense of the word: Learning, reading, writing, making friends. But often times overall mental health throughout a child’s journey to teenager to adult is overlooked.
Blog August 20, 2018
Summer is coming to a close, but actions around drug pricing and access just keep heating up. PBMs are dropping drugs from formulary… while the state of Ohio dropped PBMs. Read on for more—and, check out our very own senior advisor Peter Pitts' Health Affairs piece on creati
Blog August 14, 2018
A landmark approval by the FDA will put the first marijuana-derived prescription drug behind pharmacy counters this fall.
Blog August 13, 2018
Good morning TWTW readers. With another soggy, news-filled week under our belts, TWTW is starting to think we’re ready for fall. Pumpkin spice lattes, anyone?
Blog August 8, 2018
Beginning with its acquisition of PillPack, Amazon’s grand entrance into healthcare continues with its partnership with J.P. Morgan and Berkshire Hathaway, through which the gargantuan trifecta plans to revolutionize healthcare delivery.
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