Blog June 11, 2018
From the Warriors and the Capitals to Bob Baffert, Mike Smith, and Justify doing the near-impossible at the Belmont, June started off with some seriously big wins. We’ve also seen a lot of action on the healthcare front this week
Blog June 7, 2018
Lately, Facebook has been working on multiple fronts to increase the level of users’ engagement on the platform, since the reach and engagement has been dropping as a result of another alteration to their algorithm.
Blog June 6, 2018
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth. Mobile is outpacing TV, desktop is holding steady, and print is in a pinch.
Blog June 5, 2018
A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare? And as MM&M summarizes, it is only a trending positively.
Blog June 4, 2018
Happy Monday readers! We’ve got a busy week behind us and another underway so let’s get to it. The FDA was all business this week, Arkansas became the first state to test a work requirement for non-disabled Medicaid beneficiaries and PhRMA is checking ICER - here is TWTW!
Blog May 31, 2018
In today’s day and age, health insurance has become even more challenging to navigate. In many instances, patients are not able to access information about their financial commitment around treatment options.
Blog May 29, 2018
Each day, it is estimated more than 115 people in the US die from an opioid overdose. The CDC estimates the cost is $78.5 billion a year in lost productivity, healthcare and addiction treatments.
Blog May 23, 2018
Researchers at Indiana University-Purdue University Indianapolis recently announced a new tool available for Alzheimer’s patients’ caregivers – a ‘friend-sourcing’ app to help make more meaningful connections and open a new door for communicating and supporting one another.
Blog May 21, 2018
We are gobsmacked at the amount of pharma pricing activity following the release of President Trump’s “Blueprint” to lower drug prices. Read our take on this and other healthcare news.
Blog May 17, 2018
This Sunday, take a moment to honor two guys who sat in a boat and bravely ate some oranges a little more than 270 years ago.
Blog May 16, 2018
Dating back to 1788, wearables have been around helping individuals, even at their most basic, track our steps to help us better keep track of exercise.
Blog May 15, 2018
The annual Food and Drug Law Institute conference is the premier regulatory geek prom of the year. I’ve just returned from this gathering and would like to share some of what I said and learned.
Blog May 14, 2018
President Trump and HHS Secretary Azar gave a slightly delayed, much anticipated speech on the Administration’s Blueprint to lower drug prices.
Blog May 9, 2018
Value and outcomes-based care is making headlines recently. With so much pressure on pharmaceutical companies to defend their pricing methodologies as well as become more transparent, many are innovating with new contracts.
Blog May 8, 2018
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia. We joined over 700 attendees, learned from more than 60 speakers from across the industry and attended dozens of sessions.
Blog May 7, 2018
Good morning folks. It’s Monday, we’re caffeinated and its one week away from Mother’s Day (you’re welcome). There were so many healthcare issues last week that we’re suffering a bit of whiplash. Hold on to your seats, for these healthcare headlines:
Blog May 3, 2018
Enter stage left. Headaches. They come in all shapes and sizes and can, in most cases, be pinpointed to how they started. Dehydration – head injury – over indulgence: whatever the reason, we can point back, solve the mystery and easily treat with a myriad of over the counter
Blog May 2, 2018
Today, consumers are empowered to consider all of the information and varieties surrounding brands and their products. At times, there is so much information in flux, like articles about fads, diets, etc., that is has become hard for consumers to know how to filter through
Blog May 1, 2018
I had a bit of an epiphany recently when I realized that digital communications, like many of the people who work in our field, is a Millennial and, like other Millennials, is now in its adulthood.
Blog May 1, 2018
Recently, Facebook CEO Mark Zuckerberg spent 2 long days in front of Congress answering questions from a joint hearing of the U.S. Senate’s Judiciary and Commerce Committees. This stemmed from the revelation that Cambridge Analytica, a political consulting firm, illegally
Blog April 30, 2018
In the largest multi-state food-borne E. coli outbreak since 2006, at least 84 people across 19 states have been infected with E. coli from romaine lettuce in the past month. The team at TWTW is counting ourselves lucky that we are unusually big fans of kale. In other news..
Blog April 27, 2018
In 2003, there were 15 of us at Biosector 2 (B2), an open floor plan, a few dogs lounging around, daily lunch provided from our favorite -- Chelsea market and great surround sound music.
Blog April 25, 2018
Before this year’s 16th annual eyeforpharma convention even officially began, Amazon was there, empowering pharma leaders by teaching them new ways from their approach to innovation.
Blog April 24, 2018
It is no secret that hypertension is the leading cause of death in America. However research reveals less than half of patients adhere to their treatment regime.
Blog April 24, 2018
You may have heard that Biosector 2 is a 2018 finalist for the Holmes Report Agency of the Year. But what’s all the buzz about, and what makes this agency so special?
Blog April 23, 2018
Happy Monday, readers! While we’re busy celebrating Earth Day by eating local, non-bagged lettuces and reading and recycling newspapers, we also caught up on breaking news in healthcare headlines
Blog April 20, 2018
Payers are continually adjusting their management strategies in an effort to control costs. This year we have seen insurance companies and pharmacy benefit managers (eg, UnitedHealthcare and Express Scripts) implement a new program: the co-pay accumulator.
Blog April 18, 2018
CVS Health recently announced a new tool available to pharmacists and patients. The goal? To help instantly compare your insurance plan against available therapies to help lower (potentially) the overall expense associated with your medication.
Blog April 17, 2018
This edition has some good news about exercise, use of social media to monitor drug adverse effects, questions about credibility of early trial results, and some quick bits from CRISPR to obesity. Oh, and I almost forgot: a potential device that can enhance memory!
Blog April 16, 2018
I’d first heard of Biosector 2 as a junior staffer at another, larger agency conglomerate – we kept losing pitches to them and all I could think was: Who are these people? How are they coming up with these super cool programs? Wait, they don’t have titles? That’s so … weird.
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