Blog March 15, 2021
While we have come to see tech as a major opportunity to reduce the frictions we experience in our everyday lives, the increasing adoption of it is likely to create new challenges and amplify existing ones in our world following the pandemic.
Blog March 9, 2021
As a social media millennial at Syneos Health™, connecting the world of TikTok—one of the hottest social media channels today—and healthcare was a challenge I couldn’t pass up.
Blog March 5, 2021
The new, third wave of the Syneos Health™ study “Telemedicine Use and Field Force Engagement in the COVID-19 Era and Beyond,” available to download now, reveals important physician attitudes and dynamics with respect to telemedicine use at this stage of the pandemic.
Blog March 1, 2021
Given the totally upending effects of the COVID-19 crisis, it may be easy to forget that it started during another public health crisis, the opioid epidemic—but now we’re starting to see the devastating impact of the confluence of the two.
Blog February 15, 2021
Americans may be the least aware of any population worldwide of the health effects of global warming, according to a study in Current Environmental Health Reports.
Blog February 4, 2021
This month, Syneos Health led a precision-targeting webinar with MM&M, delving into how COVID-19 continues to challenge conventional healthcare marketing and how brands can quickly adapt.
Blog November 19, 2020
The promotion of CBD products raises complex issues. Many of the options available for marijuana advertisers are currently restricted. And mainstream advertising is a complex prospect, even in states where many forms of cannabis are legal.
Blog November 10, 2020
The Food and Drug Administration (FDA) has approved the use of Veklury (remdesivir) for use in adult and adolescent patients 12 years of age and older for the treatment of COVID-19 in instances that require hospitalization.
Blog October 15, 2020
A new unbranded disease campaign Find the Right Fit launched by Jazz Pharmaceuticals seeks to support rare disease patients with myelodysplastic syndrome (MDS) and secondary acute myeloid leukemia (sAML) as they move throughout their diagnosis and treatment journey.
Blog October 8, 2020
Though once overwhelmed by the pandemic, many healthcare systems have already restructured themselves after learning critical lessons from COVID-19. They’ve taken advantage of the reset opportunity to cater to patients more effectively and productively.
Blog September 17, 2020
The Department of Health and Human Services (HHS) has selected the Fors Marsh Group to handle the new $250 million coronavirus campaign. The contract will last for one year, with much of the work set to be completed by January.
Blog September 11, 2020
In 2020 Health Trends, we called one of the major emerging developments in healthcare “Acting on Equity,” and it was about all the ways in which healthcare’s stark inequalities were getting new attention from leaders in life sciences.
Blog August 31, 2020
As the pandemic surged, New York City’s Mt. Sinai Hospital, one of the oldest in the country, knew it needed large-scale innovation to accommodate and care for the influx of patients with COVID-19.
Blog August 27, 2020
Tech startup Movano developing next-gen smartwatch to effortlessly track glucose levels.
Blog August 18, 2020
Ten years after acquiring its competitor Duane Reade, Walgreens has set its sights on a whole different type of growth, announcing its plan to establish doctor’s offices in hundreds of its familiar brick-and-mortar stores.
Blog August 13, 2020
Pfizer releases a new one of a kind radio service to share exclusive content about metastatic breast cancer through their new unbranded campaign “Find your MBC voice”.
Blog August 7, 2020
One of the more adaptive features of how humans are wired is that we don’t have to think about each and every thing we do. But this can also be a real bottleneck if you are trying to learn a new behavior or make complex decisions.
Blog August 4, 2020
COVID-19 treatment regimens are underscoring the threat of antimicrobial resistance, which threatens to kill as many as 20 million people per year by 2050. At the start of a long, uphill battle, big pharma is helping bring some novel antibiotics to market.
Blog July 31, 2020
What impact could the 4 healthcare-related executive orders that President Trump signed last Friday (July 24) have on the pharma industry. As a healthcare company focused on delivering communications, here’s our take on the recent action.
Blog July 31, 2020
Findings uncovered through a survey administered in July 2020 by the Insights and Innovation team suggest the relationship between HCPs and reps can be supported through digital communication.
Blog July 27, 2020
Novo Nordisk’s new diabetes drug seemed all set for launch in early 2020, a time nobody could plan for. So, amid the pandemic, Novo Nordisk adjusted their launch to provide support customized for the time of COVID.
Blog July 23, 2020
Four simple shifts from the Cannes LIONS Live virtual stage to survive and thrive through seasons of significant uncertainty.
Blog July 16, 2020
You might want to think twice about ignoring that call from a random number. As testing ramps up, contact tracers are working hard to alert citizens of their risk of exposure to COVID-19.
Blog July 2, 2020
The way we think about and celebrate summer has dramatically changed since this time last year.
Blog July 2, 2020
At a virtual conference hosted last month by the Milken Institute, which aims to create economic solutions to contemporary healthcare challenges, experts explored some post-COVID realities starting to materialize.
Blog July 1, 2020
Just because the live festival has been postponed doesn’t mean you should miss a beat of 2020 Cannes LIONS Live.
Blog June 22, 2020
As some people near the end of their third month of lockdown, many COVID-19-related trends are starting to look quite different than they did toward the beginning of the pandemic. One major development is the drop in number of social-media conversations about coronavirus.
Blog June 16, 2020
Patients are often at risk when presented with mixed messages. Kathleen Starr explains, first, why we’re hardwired to trust false information, and then how healthcare marketers can work through that to promote patient education and empowerment.
Blog June 11, 2020
Understanding the impact that telemedicine has had on HCP behaviors including prescribing in the changing COVID-19 landscape. Findings uncovered through a survey administered in May 2020 by the Insights and Innovation team.
Blog June 5, 2020
With the dramatic impact that COVID 19 has had on work, school, social engagements, and overall life as we know it, one would think that people would be anxious to be vaccinated.
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