Blog March 3, 2022
For this series, we are focusing on what it takes for creative work to inspire behavior change, which is even more critical when trying to get someone to do something for their benefit.
Blog February 25, 2022
There’s incredible power of a program that is shaped–from beginning to end–by voices from within a community. SPACES showed the world how a small, determined and passionate group of people could work together to change societal views of disability.
Blog February 24, 2022
Collaboration between advocacy groups and the healthcare industry can lead to better treatments, more engaged relationships and better quality of care.
Blog February 21, 2022
Oncologists want to see themselves as enabling both patient and drug success. Whether it is through advertising, or public relations, or medical education – it may be imperative to keep them in the picture in order to earn their interest and engagement with your treatment.
Blog February 10, 2022
With lives dependent upon their decisions, oncologists are left to make treatment decisions for the betterment of their patients all while navigating a growingly crowded and complex landscape. But they shouldn’t have to do it alone.
Blog February 3, 2022
While burnout among HCPs isn’t new, its rapid acceleration is forcing us to address it with a new level of urgency and empathy.
Blog January 27, 2022
To maintain momentum, marketers need to work both sides of the satisfaction equation by reducing perceived cost and frustration and enhancing the emotional benefit.
Blog January 27, 2022
With a global pandemic, rising inflation, and continued political pressures, drug pricing will undoubtedly remain a big focus in 2022.
Blog January 20, 2022
Behavioral science tells us that even the strongest beliefs about the value of change don’t necessarily lead to action. To amplify motivation and cross the threshold from intention to action, we can leverage the fact that we are driven to meet our emotional and social needs.
Blog January 20, 2022
By now, you’ve likely seen the buzz around the Elizabeth Holmes verdict. On January 4, the former CEO and founder of Theranos was found guilty on four of 11 charges of fraud and conspiracy. What can we stand to learn from one of Silicon Valley’s most fascinating frauds?
Blog January 13, 2022
The Consumer Electronics Show (CES) was back in near-full force this year. With healthcare and digital wellness prominent fixtures in this year's event, our trends team has simplified all the signals, innovations, and tech into five need-to-watch themes for 2022.
Blog January 13, 2022
Behavioral science tells us that most decisions are made on an emotional level. As a result, marketers need ways to amplify the perceived emotional benefit of change which often starts with the science of persuasion.
Blog January 7, 2022
Our emotions are powerful drivers in our decision-making. Thanks to behavioral science, it pinpoints more subtle ways that emotions can impact their preference, decisions, and actions and ultimately highlight the steps we need to take to make the most of it.
Blog December 20, 2021
The Institute for Clinical and Economic Review (ICER) recently published its first Assessment of Barriers to Fair Access report examining coverage policies of 15 major commercial insurers
Blog December 9, 2021
The world around us is constantly evolving, which means consumer expectations are too. To stay ahead of what’s to come, we examined several trends reports to curate a selection of the consumer trends that will be most impactful to healthcare brands and audiences.
Blog December 2, 2021
With the seismic shift we’re witnessing with Environmental, Social and Governance (ESG) developments, we know stakeholders are expecting more—encouraging ambitious commitments and exploring the ways to leverage resources, even green financing.
Blog December 2, 2021
Everyone feels differently about weight, weight gain, and health—some welcome interventions while others bristle at them. It’s our job to meet people where they are with what matters most to them.
Blog November 19, 2021
Over the last 18 months, an evolution in diabetes management has accelerated, and for good reason. There are three potential solutions for pharma, device, or DTx marketers to consider based on trends we’ll see in the year ahead.
Blog November 19, 2021
There’s a bigger problem than diabetes—prediabetes, affecting 34.5% of the US adult population (as compared to 10.5% with diabetes), and there’s a likely and significant opportunity for tech to tackle this, with benefits to people and to society.
Blog November 12, 2021
This month policies aimed at lowering drug prices are back on the table. It’s noticeably less ambitious than earlier Democratic proposals, but still represents a historic shift in how drug pricing is approached in the United States.
Blog November 12, 2021
Diabetes is an epidemic with a devastating physical, emotional and financial toll on those it impacts. And with a now greater need and use for new tech, we explore two key trends shaping a new diabetes landscape that places digital therapeutics at its core.
Blog November 3, 2021
Many HCPs—neurologists included—need mechanisms to bridge the gap from emotional alignment with their patients to action by delivering on patient unmet needs. Aligning pharma understanding with HCP intention is a critical first step.
Blog November 2, 2021
With more than 10,000 health and wellness apps available today, we explored the ways in which digital innovation has transformed the expectations consumers have for how brands solve for mental health challenges.
Blog October 8, 2021
Looking at what the conventionally siloed functions of Brand and Innovation stand to gain from collaborating.
Blog September 30, 2021
A look at two key health literacy best practices, from a behavioral science perspective.
Blog September 16, 2021
An update on the latest developments in Washington critical to Pharma leaders.
Blog September 16, 2021
An exploration of how different sub-sectors of Pharma ought to be approaching innovation in consumer health.
Blog September 9, 2021
Our health systems and treatment options have, over the years, exponentially increased the levels of complexity in navigating health decisions.
Blog September 2, 2021
Why Pharma Companies Should Focus their Innovation Efforts on Health Categories Beyond Medication
Blog August 26, 2021
The Biden administration cited health equity as one of its top 5 health priorities in a Health Affairs blog.
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