Blog November 30, 2016
Around this time each year, we explore the trends that are changing expectations for brand interactions. Trends that are built on people’s day-to-day experiences with technology, culture, media, etc.
Blog November 30, 2016
While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals. With this new technology, we have the ability to know way more than we ever knew what to do with.
Blog November 30, 2016
As 2014 is winding down, our 2015 trend reports are just heating up. We’ve been steadily following the shifting trends and expectations across the globe all year so that we can know what’s coming before it’s here (or before they are dropped off at your door by a drone).
Blog November 30, 2016
Roughly 1 billion doctor’s office visits occur each year. Research has shown that out of those visits, about 70% of them are unnecessary or could have been easily avoided with a quick question directed towards a specialist.
Blog November 30, 2016
March’s Apple Live event generated some intriguing buzz around the coveted Apple Watch, along with some innovative updates to Apple’s existing product line.
Blog November 30, 2016
We are thrilled to share with you the second part of our two-part series on millennials. In our first report, GSW, Allidura Consumer and Harris Poll teamed up to survey 2,015 adult millennials (18 – 32 year olds).
Blog November 30, 2016
A recent report from Accenture reveals the economic and deep-rooted value of adding digital solutions to healthcare. Specifically, in order to benefit annual visits, ongoing patient management, and patient self-care.
Blog November 30, 2016
We started tracking the trend of the growing number of “disillusioned doctors” who are overwhelmed due to new requirements, expectations, and demands of their jobs in our 2015 Health Trends report (shameless plug).
Blog November 30, 2016
Using artificial intelligence to monitor patient adherence?
Blog November 30, 2016
This report could be subtitled: wow, we can do that?! In 2016, the possibilities for marketers are huge – and, the expectations are even greater.
Blog November 30, 2016
The New York Times recently published an article on two new online ventures, GoodRx and Blink Health. Their goal is to make prescription drugs more affordable.
Blog November 30, 2016
Recently Adweek interviewed the new Chief Marketing Officer of CVS. In that interview Norman de Greve explained that the move to stop selling cigarettes in all of their stores wasn’t the last step in CVS’s plan to help people live healthier lives.
Blog November 30, 2016
In the commercials, weekday mornings look amazing. They’re when you do yoga (in something that looks like your underwear), have pancakes with your family, and try out that perfect new lip gloss. That’s what your morning is like, right?
Blog November 30, 2016
For the last few years, patient portals have been driving a sweeping change in the way patients interact with their health records and communicate with their providers.
Blog November 30, 2016
There’s a new kid in town, and every messenger app wants to be their friend. In fact, most of them, including Kik, GroupMe, Twitter, and Slack already have a slight in – but one brand is poised to make a big move.
Blog November 30, 2016
Prepd is about to revolutionize lunch packing and as marketers we should take notice. Prepd is an “intelligently designed and beautifully crafted lunchbox and smart recipe app.”
Blog November 30, 2016
Researchers at Indiana University and University of California recently launched a banner ad within the Grinder app to distribute free self-testing kits to the more than 5 million Grinder users.
Blog November 30, 2016
‘Be The Match’ is a nonprofit organization that hosts a bone marrow registry to help blood cancer patients find donor matches. The campaign, “Be The Guy”, is designed to attract 18-24 year old males to join the Be The Match donor registry.
Blog November 30, 2016
The next time you see your busy doctor scratching her head in the office, there’s a good chance you might catch her consulting a colleague: Dr. Google.
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