Blog November 30, 2016
Benefits of the Pill Plus Model
I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat. As I sat down, a server asked if I would like anything to eat or drink.
Blog November 30, 2016
I went to the movies the other day and I was greeted at the ticket counter to discover that I had my own assigned seat. As I sat down, a server asked if I would like anything to eat or drink.
Blog November 30, 2016
23andMe, started as an innovative, yet simple, take-home DNA sample pack. After making countless headlines and recently receiving some significant FDA approvals, the company is focusing their efforts in a new direction.
Blog November 30, 2016
Patient engagement has been a common theme in our trend reports. There is an increasing want from consumers to obtain their health records.
Blog November 30, 2016
In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.
Blog November 30, 2016
Provisions from the Affordable Care Act and funding to public health centers like Planned Parenthood have given many women access to contraceptives without any out-of-pocket cost.
Blog November 30, 2016
What if you had a proven (data driven) cocktail of approved non-cancer drugs that were saving lives but you couldn’t promote them because you can’t label them as a cancer drugs?
Blog November 30, 2016
We talk a lot about the rise individualized medicine― but that is really a misnomer. Healthcare is a team sport. Patients rarely navigate the system on their own. It takes a village.
Blog November 30, 2016
With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency.
Blog November 30, 2016
Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends.
Blog November 30, 2016
For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers.
Blog November 30, 2016
In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior.
Blog November 30, 2016
The World Health Organization estimates that around half of all medications aren’t taken as directed. It’s human nature to forget things, and taking a pill every 4-6 hours can be a real challenge for many patients.
Blog November 30, 2016
Joe and I walked into a packed house– signs on the door read ‘full capacity’ and the only spots left were standing room in the back left corner. Shadowbox live is usually a venue reserved for artistic performances (improv, theater, etc.).
Blog November 30, 2016
61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined. Yet only half of those at risk visited an eye doctor over the last year.
Blog November 30, 2016
A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.
Blog November 30, 2016
Last week, America’s leading social network for healthcare professionals announced that its membership has surpassed 800,000 healthcare professionals in the US alone.
Blog November 30, 2016
It’s 2017, and we’ve come to the point where the digital and physical worlds have become one. Nearly every action we take leaves some kind of digital footprint— all these likes, views, buys and downloads leave a trail of information out in cyberspace.
Blog November 30, 2016
Informed consent in healthcare is easily understood, right? You are in the exam room with the doctor for, maybe, 10 minutes, and you fully understand everything there is to know about your condition and your treatment plan, right?
Blog November 30, 2016
Tired of the pill? Natural Cycles is a phone app that algorithmically monitors female fertility. Users get a daily notice whether it’s safe to have unprotected sex or if they need to use birth control.
Blog November 30, 2016
The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.
Blog November 30, 2016
Activism is in… at least for brands. Brand activism is shaping up to be a major theme for 2017. With a polarized political environment and a millennial generation increasing engaged in causes, brands are finding new ways to capture a distinct place with customers.
Blog November 30, 2016
Earlier this month, WebMD announced that they were working with Amazon to more easily connect their vast library of physician-reviewed information on conditions, drugs, symptoms, and treatments to the growing number of people that are using Amazon’s Alexa service.
Blog November 30, 2016
Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.
Blog November 30, 2016
Virtually everyone in the world, in some way and at some point, will be touched by cancer. The American Cancer Societyestimated that in 2012 there were 14.1 million new cancer cases and 8.2 million cancer deaths worldwide.
Blog November 30, 2016
Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.
Blog November 30, 2016
his month, Facebook has started to roll out features designed to help impact the spread of fake news. These features were originally announced as a pilot back in December, but now it appears that they are operational for many users of the social platform.
Blog November 30, 2016
A campaign launched this week by World Health Organization (WHO) to attempt to reduce medication-associated harm in all countries by 50 percent over the next 5 years.
Blog November 30, 2016
2017 marked the 30th year of SXSW. Over that time, the interactive, film and music festival has expanded from a conference that hosted 700 attendees to one that attracts the biggest brands in the world and keynote speakers like President Obama and Vice President Biden.
Blog November 30, 2016
Have you ever engaged in conversation with a chatbot? Would you like to? Seems like there is no shortage of talk now-a-days about these A.I. systems , and more and more people are starting to encounter them in their messenger app/chat-filled lives.
Blog November 30, 2016
Several trends we are following this year touch on data. Meaning in Numbers. Big Thick Data. Accountable Expectation. Subjective Science.
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