Blog November 30, 2016
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose. He’s a researcher MIT’s media labs, but more importantly, he’s the inventor of Glow Caps, the smart medicine caps that deliver ambient (and sometimes interruptive) reminders.
Blog November 30, 2016
Some of the boldest innovators in health found inspiration in their own horrible experiences inside the system. What’s more, the echos of their own challenges keep driving them to build more and more.
Blog November 30, 2016
Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful. In fact, the right experience can overcome years of inaction, inspire new commitments or simply give hope.
Blog November 30, 2016
Nobody gets human motivation like Dan Pink. Part office anthropologist, part investigative journalist, part great storyteller, he’s on a mission to change the world of work.
Blog November 30, 2016
Around this time each year, we explore the trends that are changing expectations for brand interactions. Trends that are built on people’s day-to-day experiences with technology, culture, media, etc.
Blog November 30, 2016
We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.
Blog November 30, 2016
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
Blog November 30, 2016
42% of online adults use multiple social media sites and those who choose only 1, typically use Facebook according to Pew Research.
Blog November 30, 2016
With Google, Apple and a slew of other tech companies looking to participate in the health space, Verizon is jumping aboard with their new telemedicine platform “Verizon Virtual Visits”.
Blog November 30, 2016
Want to live forever? There’s an app for that. Okay, maybe not yet, but when you throw some of the top minds in the world together in a room, the possibilities are seemingly endless.
Blog November 30, 2016
In a recent study of over 2400 nurses, Wolters Kluwer found that 83% of professional nurses own a smartphone and two-thirds use mobile devices for professional purposes at work.
Blog November 30, 2016
We’re excited to begin releasing our 2015 trends reports. This year, we’re starting with big new expectations for marketing. In this first report, 37 of our colleagues from around the world identified the top 2015 trends and opportunities for brands.
Blog November 30, 2016
Medical sensors are infamous for being bulky and not mobile-friendly. But they are also known for their extreme accuracy and lifesaving capabilities.
Blog November 30, 2016
March’s Apple Live event generated some intriguing buzz around the coveted Apple Watch, along with some innovative updates to Apple’s existing product line.
Blog November 30, 2016
Healthcare is typically full of a lot of finger pointing and blame. You did that; so now you must do this. For healthcare consumers, every interaction can feel like a giant penalty box.
Blog November 30, 2016
The world we live in is constantly bombarded by extraneous messaging. We are hit with over 5 trillion impressions each year in a fashion that a Microsoft study calls “irrelevant information overload.”
Blog November 30, 2016
Iodine.com, the crowd-sourced medication review site founded by former Wired editor Thomas Goetz and former Google engineer Matt Mohebbi, is recruiting participants for a study on the effects of antidepressants.
Blog November 30, 2016
Ok, maybe Huggable is more than an app. He’s really a social robot prototype. And, a teddy bear. He’s blue. But, he’s designed to make his friends feel less blue with interactions designed to alleviate anxiety, pain and isolation for children in a hospital.
Blog November 30, 2016
The Food and Drug Administration has approved the first drug manufactured using 3D printing: Aprecia’s epilepsy-fighting Spritam (available 2016).
Blog November 30, 2016
One of the trends the innovation team is tracking is “More Involved Patients” – the increasing expectation of patients to be active participants in their healthcare.
Blog November 30, 2016
23andMe, started as an innovative, yet simple, take-home DNA sample pack. After making countless headlines and recently receiving some significant FDA approvals, the company is focusing their efforts in a new direction.
Blog November 30, 2016
As ACO’s become more and more popular innovators in the health care space are looking to find ways to assist medical professionals in a changing environment.
Blog November 30, 2016
Did you know that there are only 100 doctors in Kenya that have an eye care specialization ? Even worse, lots of those doctors are not well-equipped with the necessary tools they need to help these underserved populations.
Blog November 30, 2016
We know how much air pressure is in our tires. We are informed well before the gasoline in our car runs out. We can even request products to be automatically shipped to our households with the touch of a button when they start to run low.
Blog November 30, 2016
What does the largest app for meeting new people and the NHS Blood and Transplant organization have in common? It’s challenging and frustrating waiting for a match.
Blog November 30, 2016
CES 2016 was chock full of many different types of technology new and newer, but just as interesting to me, was the technologies that presented the technology.
Blog November 30, 2016
It’s hard to believe that with all of the breakthrough advances in healthcare over the years, the stethoscope, one of the most essential medical tools, has remained unchanged for 200 years.
Blog November 30, 2016
Amazon Echo is making it easy for us. They’ve opened up their API, offered a $100 Million fund to support developers, made a simple backdoor way to create your own commands, and created a spin off device that allows for their AI Alexa to be in more of your rooms.
Blog November 30, 2016
Health and wellness conversations are challenging on all fronts. Conversations involving PTSD, chronic illness, childhood obesity & alcoholism, just to name a few, are not easy to start.
Blog November 30, 2016
Thanks to 1.2 million videos posted and 15 million Facebook interactions resulting in $121 million dollars raised, researchers from UMass Medical School announced this week they discovered a new gene linked to ALS, NEK1, and could potentially lead to new drug therapies.
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