Blog November 30, 2016
One of the few places we still get homework as adults is the doctor’s office. Whether it’s scheduling some lab work or trying out a new exercise routine, there’s almost always more to be done.
Blog November 30, 2016
Enter your typical American hospital. Sign your name on a clipboard, wait for your name to be called, complete lots of paperwork, wait some more …
Blog November 30, 2016
Some of our favorites!
Blog November 30, 2016
This is by far the most submitted HxP story ever. I think the first senders were Alex Bragg, Joy Hart and Joel Gerber, but it’s kept coming in ever since. We credit the competing cool and ew-gross dynamics for the mass amount of interest.
Blog November 30, 2016
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope. She’s traveled all over the world, uncovering stories in business and economics. But, the story that she’ll forever be known for is an incredibly personal one.
Blog November 30, 2016
In almost every region around the world, you can find some version of “The mHealth Report.”
Blog November 30, 2016
Around this time each year, we explore the trends that are changing expectations for brand interactions. Trends that are built on people’s day-to-day experiences with technology, culture, media, etc.
Blog November 30, 2016
This is it! Our most popular annual trends report, consistently read by tens of thousands of people throughout our industry. This year our digital trendspotters are looking at eight trends set to change how healthcare marketers connect with people.
Blog November 30, 2016
Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference. Our topic is all about understanding “patients” as people who sometimes happen to need healthcare.
Blog November 30, 2016
SXSW brought us new gadgets and apps galore. A week filled with everything from life-size Mario Cart racing to quad-copters that have the ability to track and chase assailants.
Blog November 30, 2016
Maria Lanza recently reminded us of one of the best stories of technology- and marketing-supported healthcare. It’s a perfect highlight of what it really takes to earn app adoption: support that goes way beyond the download.
Blog November 30, 2016
“The doctor will see you now” has traditionally been followed by a walk down an antiseptic-smelling hallway, with a quick stop at the scale on your way to the paper gown.
Blog November 30, 2016
Searching to reach that every popular 18-34 yrs. demographic? Perhaps you are even banking on running your spot during that new hit teen vampire prom drama on cable? You may want to consider this SnackStat.
Blog November 30, 2016
If you’ve ever talked about pharma marketing with me, you know I’m a big fan of the work UCB has done to support and advocate for patients.
Blog November 30, 2016
3 POTENTIAL HEALTH APPLICATIONS OF GRAPHENE – THE STRONGEST, THINNEST AND MOST CONDUCTIVE MATERIAL EVER DEVELOPED.
Blog November 30, 2016
“There’s an app for that” has become common place these days. But health apps haven’t faired as well as their “instapicting” brethren.
Blog November 30, 2016
Doctors are competitive creatures. So could an online game that teaches doctors and nurses about high blood pressure, change patient outcomes?
Blog November 30, 2016
The neighborhood drug store is evolving to offer a lot more than flu shots. The in-house white coats now include pharmacists, nurse practitioners, even doctors.
Blog November 30, 2016
I had the opportunity to attend the very first Lions Health in Cannes this last weekend. The event not only awarded the top work in healthcare advertising, it also brought together thought leaders from around the industry and beyond to talk about the opportunities ahead.
Blog November 30, 2016
HXP recently attended the National Forum on Data and Analytics in Washington, D.C. The 2 day event gathered some of the greatest thinkers and industry leaders to discuss reform and policies affecting electronic health records today.
Blog November 30, 2016
With Google, Apple and a slew of other tech companies looking to participate in the health space, Verizon is jumping aboard with their new telemedicine platform “Verizon Virtual Visits”.
Blog November 30, 2016
Palo Alto, California —Connecting doctors and patients using technology is no easy task. There are an abundant amount of regulations that must be followed in order to meet HIPAA’s communication and data security standards.
Blog November 30, 2016
New physicians are steadily tossing out the paper resources for digital channels. The ease of use of digital channels allows for quick answers and increases the amount of time that busy physicians are able to spend with their patients.
Blog November 30, 2016
AstraZeneca has been investing in supporting people via social media for 6 years. Their goal is to educate patients about available resources (including cost, access, affordability) and to address specific product inquiries.
Blog November 30, 2016
Think of an industry that’s highly regulated. One that’s traditionally very conservative. Not known for its creativity. I know what you’re thinking: Pharma.
Blog November 30, 2016
My first Rock Health Summit was well worth the trip. Inspiring companies are everywhere you look and I am constantly reminded of the healthcare shift that is happening. Patients are getting access to more and more information and ways to influence their health and well-being
Blog November 30, 2016
On demand services have been a trend that just continues to pick up steam and the we’ve noticed healthcare being no exception. Lantern, Honor, and Kurbo Health are exploring the thinking beyond the HCP.
Blog November 30, 2016
At a conference full of next gen digital ideas for smart and tailored solutions, Doug Braun and Atul Goyal from Zoetis Animal Health shared some thoughts on a novel concept – maybe greater personalization for our customers can start with a person, the sales representative.
Blog November 30, 2016
The transformation of the neighborhood pharmacy into an increasingly important and potent point of care has been written about extensively over the past few years.
Blog November 30, 2016
Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.
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